Barakabits - Good News from the Middle East

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The case for good news from the Middle East. Introducing the site that brings it. www.barakabits.com …

The case for good news from the Middle East. Introducing the site that brings it. www.barakabits.com

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  • 1. hopeful inspirations aspirational GOOD baraka intelligent bits sustainable Optimism and the other narrative traditional collaborative spirited fun clean creative inspirations healthy @rchakakiWednesday, April 10, 13
  • 2. in my world fairy tails come to lifeWednesday, April 10, 13
  • 3. I meet and work with heroes .. my stories have happy endingsWednesday, April 10, 13
  • 4. I am blessed to work doctors from around the world .. heroes to 20,000+ palestinian children in refuge camps.Wednesday, April 10, 13
  • 5. I work with donors who funded sports training for 9000 children from the most threatened refugee camps in 3 yrs and took them to compete internationally.. giving them a go at WC 2022.Wednesday, April 10, 13
  • 6. I worked with hundreds of entrepreneurs in the region who are innovating, and building the social enterprise ecosystem. Wednesday, April 10, 13
  • 7. I contributed to projects the world deemed impossible.Wednesday, April 10, 13
  • 8. I’m an optimist. I see the glass half full. I grew up with those who saw a world of possibilities, a world of arab super heroes.Wednesday, April 10, 13
  • 9. Years ago.. I opted out of mainstream media.. why?Wednesday, April 10, 13
  • 10. After the tragic events of Sep 11 the US media propagated a defeating narrative about Arabs and muslims. The messages were strong, the campaigns long lasting.. eventually the entire world bought into it. There was little room for other opinions on the matter..Wednesday, April 10, 13
  • 11. Arab media bought into the international rhetoric and spent too much time defending our political stance, and adopting an externalized view of our situation.. it left room only for entertainment and forgetting there was another narrative.Wednesday, April 10, 13
  • 12. How does someone working with gov, entrepreneurs, NGOs remain informed?Wednesday, April 10, 13
  • 13. The new field of positive news journalism is committed to this kind of work. Here I found the “other” narrative.. Intelligent Optimism is the tagline of my favorite magazine, Ode. Their headlines read.. "an ode to possibilities.. Buddha in the boardroom.. and in praise of slow".. I found this narrative emerging across media channels (web, magazine, radio)..Wednesday, April 10, 13
  • 14. these channels deliver real news.. by real journalists... or people doing the great good work in the field. Positive news journalists are not normal journalists. They are *social entrepreneurs* turned journalist; they feel there is a need to get the message out and create a new media culture!Wednesday, April 10, 13
  • 15. Only few common journalists feel the burning, dynamic spirit, the idealism that fuels positive news writers. - Eric SchneiderWednesday, April 10, 13
  • 16. Reiterate -Optimism is the tendency to anticipate the best possible outcome. Intelligent optimism is one grounded in reality.. these channels deliver real news.Wednesday, April 10, 13
  • 17. pessimistic demoralizing reactive ironic external negative narrative repetitive gloomy fear MENA news coverage today agenda fragmented poor digital driven design inspirations creative detailed pollutedWednesday, April 10, 13
  • 18. optimistic inspirations aspirational hopeful GOOD fruitful intelligent sustainable positive local there’s a different perspective narrative fun traditional collaborative spirited creative inspirations healthy cleanWednesday, April 10, 13
  • 19. imagine a news media platform that presents a visually engaging, intellectually stimulating, simple and uplifting narrative on the region, the people, the culture, the environment and religions.Wednesday, April 10, 13
  • 20. pessimistic demoralizing reactive ironic negative repetitive gloomy frightening fear local how do we transition? narrative fun traditional collaborative spirited creative inspirations healthy cleanWednesday, April 10, 13
  • 21. today’s narrativeWednesday, April 10, 13
  • 22. change the way you look at things and the things you look at changeWednesday, April 10, 13
  • 23. understanding digital consumers • connected - eager to share • quick to judge - short attention span • need repetition 3-5 times for it to effect behavior change. • wants engagementAttentionomics - http://www.slideshare.net/EdelmanDigital/attentionomics-captivating-attention-in-the-age-of-content-decayWednesday, April 10, 13
  • 24. our region on the web • rapid consumption of new social media tools • learning to co-create • learning from the web • disconnected realities - digital & non • thirsty for positive content?Wednesday, April 10, 13
  • 25. shorter - faster - more relevant Hyper- connectivity shorter Hyper- attention transparency spans the micro cycle Miniaturization of content, Fragmentation products, and of demand services and supplyWednesday, April 10, 13
  • 26. conclusion - the macro of micro • CRAFT a strong narrative and have it reverberate across social news streams.* • SHRINK • format • time • distribution • authority • ENGAGEWednesday, April 10, 13
  • 27. The Product baraka bits • baraka: prosperity, abundance, blessing, growthWednesday, April 10, 13
  • 28. what it looks like + + = baraka bits 420 characters a photo a poll • offer GOOD news in small digestible bitsWednesday, April 10, 13
  • 29. Wednesday, April 10, 13
  • 30. where the news comes from.. Editorial content by our team .. + & Many othersWednesday, April 10, 13
  • 31. where it will run + + in the region MOBILE is kingWednesday, April 10, 13
  • 32. how it will grow baraka baraka bits + + + = bytes slideshows a micro clip deliver most voted-for content in bytesWednesday, April 10, 13
  • 33. from small to large b i l l i o n baraka + baraka + b i l l i o n bits bytes b i l l i o n b i l l i o n editorial sponsored crowd sourcedWednesday, April 10, 13
  • 34. to an eLearning platform? youth need inspiration and positive role models. Showcase success and grow more of it.Wednesday, April 10, 13
  • 35. join us in building the web with good news from the middle east.Wednesday, April 10, 13
  • 36. www.barakabits.com baraka bitsWednesday, April 10, 13