Rg opio crisis communication 5 5-04
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Rg opio crisis communication 5 5-04

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  • We know why we are here. It took terrorism to make us look at how we can do this better. Our war is on 2 fronts – the actual war on terrorism and a communications and pr battleplan to inform, educate the public.
  • Chaos into cohesion. These developments will harmonize all pre-existing plans.
  • This is our draft battleplan.
  • How many people thought this was terrorism? How many thought it was unintended? How many thought it was natural – storm related?
  • In combat. Everyone is scared. Those that survive do something about it. Normandy D-day. Stop or Go – decisions’ up to you. Bad stuff will happen. Only through planning, good relationships and communication will we achieve success.

Rg opio crisis communication 5 5-04 Rg opio crisis communication 5 5-04 Presentation Transcript

  • Robert Glenn Chief of Public Affairs Ohio Emergency Management Agency HOMELANDHOMELAND SECURITYSECURITY risis Communications Pla
  • “In preparing for battle I have always found that plans are useless, but planning is indispensable.” Gen. Dwight D. Eisenhower
  • U.S. GovernmentU.S. GovernmentU.S. GovernmentU.S. Government Veterans Affairs Veterans Affairs Dept. of The Treasury Dept. of The Treasury Department of Transportation Department of Transportation Dept. of State Dept. of State Health & Human Services Health & Human Services Housing & Urban Development Housing & Urban Development Dept. of The Interior Dept. of The Interior Dept. of Justice Dept. of Justice Homeland Security Homeland Security Dept. of Labor Dept. of Labor Dept. of Defense Dept. of Defense Dept. of Education Dept. of Education Dept. of Energy Dept. of Energy Dept. of Agriculture Dept. of Agriculture Dept. of Commerce Dept. of Commerce President Vice President Executive Office President Vice President Executive Office
  • Secretary --------------------- Deputy Secretary State and Local Coordination Special Assistant to the Secretary National Capital Region Coordination Shared Services Legislative Affairs Public Affairs Executive Secretary Department of Homeland SecurityDepartment of Homeland SecurityDepartment of Homeland SecurityDepartment of Homeland Security Civil Rights & Liberties Director of the Secret Service International Affairs Counter Narcotics Inspector General General Counsel Commandant of Coast Guard Under Secretary Management Under Secretary Science and Technology Under Secretary Information Analysis and Infrastructure Protection Under Secretary Border & Transportation Security Under Secretary Emergency Preparedness and Response Chief of Staff Small & Disadvantaged Business Privacy Officer Bureau of Citizenship & Immigration Services Citizenship & Immigration Service Ombudsman
  • State of Ohio Security Task ForceState of Ohio Security Task ForceState of Ohio Security Task ForceState of Ohio Security Task Force
  • Bureau of Motor Vehicles Bureau of Motor Vehicles Investigative Unit Investigative Unit Emergency Medical Services Emergency Medical Services AdministrationAdministration Emergency Management Agency Emergency Management Agency State Highway Patrol State Highway Patrol DirectorDirector Homeland Security Homeland Security Assistant Director Assistant Director Ohio Dept. of Public SafetyOhio Dept. of Public SafetyOhio Dept. of Public SafetyOhio Dept. of Public Safety
  • PlanningPlanningPlanningPlanning To achieve a goal, you need a plan. Like building a house… Like a budget for retirement… Like winning a war.
  • Planning DevelopmentPlanning DevelopmentPlanning DevelopmentPlanning Development Pre-9/11: Federal Response Plan Incident Command System Now: Presidential Homeland Security Directive – 5 National Response Plan National Incident Management System Emergency Support Function - 15
  • Ohio Homeland Security Strategic PlanOhio Homeland Security Strategic PlanOhio Homeland Security Strategic PlanOhio Homeland Security Strategic Plan Table of Contents Letter from Governor State of Ohio Security Task Force Mission Statement Vision Statement Strategic Goals Core Values Executive Summary Introduction Strategy for Homeland Security Planning Process Roles and Responsibilities Critical Mission Areas Detection and Prevention Protection of Critical Infrastructure and Key Assets Defending Against Catastrophic Threats Information Sharing and Systems Domestic Preparedness and Response Continuity of Operations Volunteer Services Crisis Communications Legal and Legislative Conclusion Appendices Summary of Recommendations Glossary References Points of Contact
  • The purpose of Crisis or Emergency Communication is to convince the public to act on your message. Tell it all, tell it fast and tell the truth. JOINT Information System Facilitates efficient, coordinated preparation and dissemination of information to the public to save lives, protect property and preserve overall public safety. Crisis CommunicationsCrisis CommunicationsCrisis CommunicationsCrisis Communications
  • Crisis Communications PlanCrisis Communications PlanCrisis Communications PlanCrisis Communications Plan PURPOSE At all levels, the purpose of the State of Ohio Homeland Security Crisis Communications Plan is to: •Educate the public regarding actions taken to protect Ohioans’ safety, security and way of life before, during and after and event; •Induce confidence by educating Ohioans about of taking care of themselves and/or their families through recommended protective measures; •Effectively communicate the coordinated actions of local, state and federal resources and explain how these integrate effectively, responsibly and innovatively; •Ensure the State of Ohio speaks with a consistent voice when discussing preparedness, response and recovery efforts during crisis;
  • Crisis Communications PlanCrisis Communications PlanCrisis Communications PlanCrisis Communications Plan PURPOSE (cont.) •Reinforce the public’s trust in the State of Ohio; •Activate the Joint Information System when appropriate; •Protect its reputation for integrity and institutional responsibility; •Minimize the chances of costly and embarrassing litigation; •Return the State to a non-crisis communications mode as quickly as practicable; •Release accurate and complete information as soon as it becomes available and can be released without detrimental effect on efforts to alleviate the crisis; and •Counteract the effects of rumor and inaccurate information.
  • Crisis Communications PlanCrisis Communications PlanCrisis Communications PlanCrisis Communications Plan STRATEGIC GOALS •Develop (Review and Revise) the Crisis Communications Plan; •Develop partnerships for outreach and coordinated public information efforts; •Develop clearly defined policies and procedures for information approval and release authority; •Develop plans for a Joint Information Center (JIC) to coordinate public information during a high-profile news event such as a terrorist attack on Ohio; •Develop pre-scripted messages designed for rapid dissemination through the media to inform, reassure, and protect the public;
  • Crisis Communications PlanCrisis Communications PlanCrisis Communications PlanCrisis Communications Plan STRATEGIC GOALS (cont.) •Translate the homeland security advisory system into operational use; •Develop plans to deals with citizens with special needs; and •Develop and implement exercise and training programs for crisis communications efforts.
  • Planning Crisis CommunicationsPlanning Crisis CommunicationsPlanning Crisis CommunicationsPlanning Crisis Communications Considerations •Every incident affects everywhere. •Public affairs has never been more important. We are operators. •“Is it terrorism. What are you doing about it? Who’s to blame?” •Balance speed and accuracy. •Importance of interagency management and cooperation. •Consistency is essential to maintaining public confidence. •Importance of scientific and medical expertise.
  • Planning Crisis CommunicationsPlanning Crisis CommunicationsPlanning Crisis CommunicationsPlanning Crisis Communications Look at the Process •Who talks – first? •Where will you stage the media in relation to the incident? •Who is in charge? •Who is coordinating? •What are your assets to support a large, continued operation? •Can your boss face the press? •Do you have depth for round the clock operations? •If the worst happened today, could we accomplish the mission?
  • “Get off the beach!” Don’t wait to begin • planning • forging good relationships • communicating
  • ConclusionConclusionConclusionConclusion •Purpose is to provide the public, legislature, news media and other stakeholders necessary information related to the safety, security and capable response of coordinated State of Ohio resources and information during an emergency such as a terrorist attack that will generate a significant amount of immediate media coverage. •The plan ensures Ohio transmits consistent messages to various audiences and focuses a strong effort to educate and inform these audiences with messages that help them comprehend the State’s measures taken to respond to, recover, and prepare for future events. •In accordance with similar plans set forth in the State of Ohio Homeland Security Strategic Plan, this crisis communications plan will be examined and updated at regularly set intervals.
  • Questions?Questions? Robert Glenn Chief of Public Affairs Ohio Emergency Management Agency phone: (614) 799-3695 rglenn@dps.state.oh.us Ohio Homeland Security Ohio Dept. of Public Safety 1970 W. Broad St. Columbus, OH 43223 phone: (614) 387-6171 fax: (614) 752-2419 www.homelandsecurity.ohio.gov