Million Dollar Tweety My Social Media Toolkit    #HeWebSYR      @rcengelsman
It’s All About MeRobertson Chamberlain Engelsman– Multimedia Content Specialist, Ithaca College
It’s All About MeRobertson Chamberlain Engelsman– Multimedia Content Specialist, Ithaca College   •   Day-to-day social me...
It’s All About MeRobertson Chamberlain Engelsman– Multimedia Content Specialist, Ithaca College– Recent customer
It’s All About MeRobertson Chamberlain Engelsman– Multimedia Content Specialist, Ithaca College– Recent customer   •   Ith...
It’s All About MeRobertson Chamberlain Engelsman– Multimedia Content Specialist, Ithaca College– Recent customer– Can grow...
It’s All About Me   Robertson Chamberlain Engelsman    – Multimedia Content Specialist, Ithaca College    – Recent custome...
It’s All About MeRobertson Chamberlain Engelsman– Multimedia Content Specialist, Ithaca College– Recent customer– Can grow...
Quick Note We have two accounts @IthacaCollege  Main account, always speaks as “we”• @IthacaNews  Media Relations account,...
The Tweet I Would Marry If I Could
How Do I Convince My Boss I’m Worth             Millions?  The Big Picture
How Do I Convince My Boss I’m Worth             Millions?• The Big Picture• Real-Time Social Use
How Do I Convince My Boss I’m Worth             Millions?• The Big Picture• Real-Time Social Use• Analytics
How Do I Convince My Boss I’m Worth             Millions?• The Big Picture• Real-Time Social Use• Analytics• How We Rope S...
How Do I Convince My Boss I’m Worth             Millions?• The Big Picture• Real-Time Social Use• Analytics• How We Rope S...
Ithaca College Social Media Is…•   Smart.•   Fun.•   Informative.•   Somber.•   Responsive.•   Diverse.
Ithaca College Social Media Is…  Smart.  – Omniscient• Fun.  – All-caps yelling, bad pun making• Informative.  – “Hey ther...
Real-Time Tools• Desktop• Mobile
Real-Time ToolsDesktop– TweetDeck
Real-Time ToolsDesktop– TweetDeck– v0.38.2
Real-Time ToolsDesktop– TweetDeck– v0.38.2
Real-Time ToolsDesktop– TweetDeck– v0.38.2
Real-Time ToolsDesktop– TweetDeck– v0.38.2
School related                            searches         #IC2016             DMs                         #IthacaProblems...
This List387 people in the IC Twitter community– Self-identified students that follow us– People that have tweeted us with...
That List• 125 organization/group/department/business  Twitter accounts  – Identified to us by a student organization surv...
This & That In Action
Potgate 2012• One student in Class of 2016 Facebook group  makes others uncomfortable with drug  references• Conversation ...
Potgate 2012
Potgate 2012
Potgate 2012
Potgate 2012
Potgate 2012• Never would have seen the spillover  conversations on Twitter without the list• Able to approach involved pa...
Real-Time ToolsDesktop– TweetDeck– Timely.is   • Scheduling based on last 200 tweets– Sprout Social   • Paid service like ...
Real-Time Tools• Desktop• Mobile  – TweetBot  – Sprout Social app  – Luminance for photo editing
Analytics• What do we really want from social media?• How can we show it works without solid ROI?
Analytics
Analytics  Growth  Followers, likes, etc.• Reach  Who saw it? How many RTs? Etc.• Consumption  Did those RTs equal more vi...
Sprout Social FB Reports
More FB Reporting From Sprout
Basic Sprout Twitter Reports
Twitter Follower Demos From Sprout • 60 / 40 is similar to our student body • Compare to other accounts connected to the  ...
Analytics• Who are we talking to? How are we talking to  them?• Conversation: We used a @ mention in a  tweet• New vs Exis...
CatalogingHave we said this before?Are they repeat annoyances?
Ifttt.com• Tweets mentioning @IthacaCollege• Tweets by @IthacaCollege• DMs to/from @IthacaCollege• To Evernote  – Creates ...
Student Social Media TeamNew in spring of 2012– Applications only promoted via social media  channels– 30 applicants– Pick...
Student Social Media TeamWeekly Meetings–   Teachable moments–   Upcoming events–   Possible promotions–   Paid in pizza  ...
Good / Bad / InterestingGood– More connected to student body– Help with ideas & coverage
Good / Bad / Interesting Good  – More connected to student body  – Help with ideas & coverage• Bad  – Not always reliable ...
Good / Bad / Interesting  Good  – More connected to student body  – Help with ideas & coverage• Bad  – Not always reliable...
Moving Forward• Bigger (15-20)• More focused• More structured
Moving ForwardMyhellofalife.com
Examples• #ICMoveIn• #OHatIC• Green Screen Challenge• Thank You Gallery
#ICMoveIn• Move In weekend is a perfect chance to  engage new students and make them aware  your social media exists• Gave...
#ICMoveIn
#ICMoveIn
#ICMoveIn
#ICMoveIn
#ICMoveIn
#ICMoveIn
#ICMoveIn
#OHatIC• How can we go beyond just promoting  events with links and text?• Takes time to perfect a strategy, but once  rea...
#OHatIC• Women’s March Madness video• BONUS SPRING BREAK CONTEST PROMOTIONAL VID
Green Screen Challenge• Promo for the challenge• Final results of the challenge
Green Screen Challenge• Most students and young alumni loved it• But some alum thought it painted the College  in a bad li...
TWO BONUS SOCIAL MEDIAEFFORTS FROM SPRING 2012Traditional senior fountain jump; video wasposted 3 hours after the jumpShor...
Thank You Campaign• Give seniors a chance to say thanks• Make it unique to each person, but with a  common thread
Thank You Campaign
Thank You CampaignPosted a FB gallery of 55 photosMost shared, commented and liked postsever for our FacebookTake the succ...
So What?• Tell a story• Tap into emotions• Find patterns• Be a little sneaky• Show that your social media cares
Queries / Concerns / Statements / Plugs / Etc   Rob Engelsman   – @rcengelsman   – rengelsman@ithaca.edu   – rcengelsman.com
Upcoming SlideShare
Loading in...5
×

Million Dollar Tweety: #HeWebSYR Bonus Content Edition

636

Published on

Social media tools, ideas, strategies and examples from Rob Engelsman of Ithaca College.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
636
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Million Dollar Tweety: #HeWebSYR Bonus Content Edition"

  1. 1. Million Dollar Tweety My Social Media Toolkit #HeWebSYR @rcengelsman
  2. 2. It’s All About MeRobertson Chamberlain Engelsman– Multimedia Content Specialist, Ithaca College
  3. 3. It’s All About MeRobertson Chamberlain Engelsman– Multimedia Content Specialist, Ithaca College • Day-to-day social media • Strategy / Advice / Planning • Video production • Writing • Storytelling • Social media is telling a story in real time
  4. 4. It’s All About MeRobertson Chamberlain Engelsman– Multimedia Content Specialist, Ithaca College– Recent customer
  5. 5. It’s All About MeRobertson Chamberlain Engelsman– Multimedia Content Specialist, Ithaca College– Recent customer • Ithaca College Class of 2011 • BA in journalism • Minors in religious studies & politics • Active student body member
  6. 6. It’s All About MeRobertson Chamberlain Engelsman– Multimedia Content Specialist, Ithaca College– Recent customer– Can grow a full beard
  7. 7. It’s All About Me Robertson Chamberlain Engelsman – Multimedia Content Specialist, Ithaca College – Recent customer – Can grow a full beardfrom pixelspread.com
  8. 8. It’s All About MeRobertson Chamberlain Engelsman– Multimedia Content Specialist, Ithaca College– Recent customer– Can grow a full beard
  9. 9. Quick Note We have two accounts @IthacaCollege Main account, always speaks as “we”• @IthacaNews Media Relations account, targets journalists
  10. 10. The Tweet I Would Marry If I Could
  11. 11. How Do I Convince My Boss I’m Worth Millions? The Big Picture
  12. 12. How Do I Convince My Boss I’m Worth Millions?• The Big Picture• Real-Time Social Use
  13. 13. How Do I Convince My Boss I’m Worth Millions?• The Big Picture• Real-Time Social Use• Analytics
  14. 14. How Do I Convince My Boss I’m Worth Millions?• The Big Picture• Real-Time Social Use• Analytics• How We Rope Students Into Doing Free Labor
  15. 15. How Do I Convince My Boss I’m Worth Millions?• The Big Picture• Real-Time Social Use• Analytics• How We Rope Students Into Doing Free Labor• Examples
  16. 16. Ithaca College Social Media Is…• Smart.• Fun.• Informative.• Somber.• Responsive.• Diverse.
  17. 17. Ithaca College Social Media Is… Smart. – Omniscient• Fun. – All-caps yelling, bad pun making• Informative. – “Hey there’s this cool thing you didn’t know about”• Somber. – Loss of students, etc Responsive. – Speed, accuracy, understanding• Diverse.
  18. 18. Real-Time Tools• Desktop• Mobile
  19. 19. Real-Time ToolsDesktop– TweetDeck
  20. 20. Real-Time ToolsDesktop– TweetDeck– v0.38.2
  21. 21. Real-Time ToolsDesktop– TweetDeck– v0.38.2
  22. 22. Real-Time ToolsDesktop– TweetDeck– v0.38.2
  23. 23. Real-Time ToolsDesktop– TweetDeck– v0.38.2
  24. 24. School related searches #IC2016 DMs #IthacaProblemsMentions This List That List #HeWebSYR
  25. 25. This List387 people in the IC Twitter community– Self-identified students that follow us– People that have tweeted us with some regularity
  26. 26. That List• 125 organization/group/department/business Twitter accounts – Identified to us by a student organization survey – Discovered over time – Both This and That list are private to me only
  27. 27. This & That In Action
  28. 28. Potgate 2012• One student in Class of 2016 Facebook group makes others uncomfortable with drug references• Conversation spills onto Twitter
  29. 29. Potgate 2012
  30. 30. Potgate 2012
  31. 31. Potgate 2012
  32. 32. Potgate 2012
  33. 33. Potgate 2012• Never would have seen the spillover conversations on Twitter without the list• Able to approach involved parties and reassure / warn those acting inappropriately• Lucky to catch the tweets? Yes• Good tactics? I like to think so
  34. 34. Real-Time ToolsDesktop– TweetDeck– Timely.is • Scheduling based on last 200 tweets– Sprout Social • Paid service like HootSuite but better
  35. 35. Real-Time Tools• Desktop• Mobile – TweetBot – Sprout Social app – Luminance for photo editing
  36. 36. Analytics• What do we really want from social media?• How can we show it works without solid ROI?
  37. 37. Analytics
  38. 38. Analytics Growth Followers, likes, etc.• Reach Who saw it? How many RTs? Etc.• Consumption Did those RTs equal more views? Clicks? Etc.• Who are we talking to? How are we talking to them?
  39. 39. Sprout Social FB Reports
  40. 40. More FB Reporting From Sprout
  41. 41. Basic Sprout Twitter Reports
  42. 42. Twitter Follower Demos From Sprout • 60 / 40 is similar to our student body • Compare to other accounts connected to the school for a better picture
  43. 43. Analytics• Who are we talking to? How are we talking to them?• Conversation: We used a @ mention in a tweet• New vs Existing: Who we’ve tweeted with them before or not
  44. 44. CatalogingHave we said this before?Are they repeat annoyances?
  45. 45. Ifttt.com• Tweets mentioning @IthacaCollege• Tweets by @IthacaCollege• DMs to/from @IthacaCollege• To Evernote – Creates a searchable database of past tweets and conversations on your own terms
  46. 46. Student Social Media TeamNew in spring of 2012– Applications only promoted via social media channels– 30 applicants– Picked 7 Trocadero.com
  47. 47. Student Social Media TeamWeekly Meetings– Teachable moments– Upcoming events– Possible promotions– Paid in pizza Trocadero.com
  48. 48. Good / Bad / InterestingGood– More connected to student body– Help with ideas & coverage
  49. 49. Good / Bad / Interesting Good – More connected to student body – Help with ideas & coverage• Bad – Not always reliable – Not aware of possible concerns
  50. 50. Good / Bad / Interesting Good – More connected to student body – Help with ideas & coverage• Bad – Not always reliable – Not aware of possible concerns• Interesting – Don’t mind more structure without pay – Deeply enjoyed strategy conversations
  51. 51. Moving Forward• Bigger (15-20)• More focused• More structured
  52. 52. Moving ForwardMyhellofalife.com
  53. 53. Examples• #ICMoveIn• #OHatIC• Green Screen Challenge• Thank You Gallery
  54. 54. #ICMoveIn• Move In weekend is a perfect chance to engage new students and make them aware your social media exists• Gave out fake awards, coupons and gift certificates for local shops• Also a chance to show you’re real and have some fun
  55. 55. #ICMoveIn
  56. 56. #ICMoveIn
  57. 57. #ICMoveIn
  58. 58. #ICMoveIn
  59. 59. #ICMoveIn
  60. 60. #ICMoveIn
  61. 61. #ICMoveIn
  62. 62. #OHatIC• How can we go beyond just promoting events with links and text?• Takes time to perfect a strategy, but once ready, it was easy to execute
  63. 63. #OHatIC• Women’s March Madness video• BONUS SPRING BREAK CONTEST PROMOTIONAL VID
  64. 64. Green Screen Challenge• Promo for the challenge• Final results of the challenge
  65. 65. Green Screen Challenge• Most students and young alumni loved it• But some alum thought it painted the College in a bad light• Important to remember our audience, which is pretty much everyone
  66. 66. TWO BONUS SOCIAL MEDIAEFFORTS FROM SPRING 2012Traditional senior fountain jump; video wasposted 3 hours after the jumpShort post-commencement teaser; videoposted day after commencementFor both of these, speed was a factorbecause of how much is going on duringSenior Week & right after commencementThese stuck out from all the other noise
  67. 67. Thank You Campaign• Give seniors a chance to say thanks• Make it unique to each person, but with a common thread
  68. 68. Thank You Campaign
  69. 69. Thank You CampaignPosted a FB gallery of 55 photosMost shared, commented and liked postsever for our FacebookTake the success and tie it back into yourmarketing strategy; they should go hand inhand
  70. 70. So What?• Tell a story• Tap into emotions• Find patterns• Be a little sneaky• Show that your social media cares
  71. 71. Queries / Concerns / Statements / Plugs / Etc Rob Engelsman – @rcengelsman – rengelsman@ithaca.edu – rcengelsman.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×