Blogging Lawyers

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2008 presentation on blogging to the NJ State Bar Association

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Blogging Lawyers

  1. 1. PRINCETON PHILADELPHIA MARLTON NEW YORK NEWTOWN WWW.NJLABLOG.COM WWW.STARK-STARK.COM October 22, 2008 Richard C. DeLuca Director of Business Development – Stark & Stark Blogging Lawyers
  2. 2. Who Is Out There? <ul><li>91% of online Americans have used search engines – 107 million people </li></ul><ul><li>On average more than half of those online use a search engine </li></ul><ul><li>More than 2/3 of Internet users use search engines a couple of times per week </li></ul><ul><li>87% find the information they were looking for through a search engine </li></ul>
  3. 3. History <ul><li>Blogging Since 2004 </li></ul><ul><li>E-Newsletter “Biz Actions” </li></ul><ul><li>Low visibility on Google / Yahoo / MSN </li></ul><ul><li>SEO Consultants </li></ul><ul><li>Existing library of information </li></ul>
  4. 4. Goals <ul><li>Increased visibility </li></ul><ul><li>Reduce SEO costs </li></ul><ul><li>Draw distinction as an innovator </li></ul><ul><li>Increase business </li></ul>
  5. 5. Our Blogs
  6. 7. Choosing A Vendor <ul><li>LexBlog – Kevin O’Keefe </li></ul><ul><ul><li>Only person providing blogs for lawyers </li></ul></ul><ul><ul><li>Active on LMA boards </li></ul></ul><ul><ul><li>Former practicing attorney </li></ul></ul><ul><ul><li>- Understood legal marketing </li></ul></ul><ul><ul><li>Focused on “Conversation” with public vs. “Sales” </li></ul></ul><ul><ul><li>Demonstrated success </li></ul></ul><ul><ul><li>Cost effective </li></ul></ul>
  7. 8. Choosing A Vendor <ul><li>Justia – Tim Stanley </li></ul><ul><ul><li>Co-founder of FindLaw </li></ul></ul><ul><ul><li>Also a former practicing attorney </li></ul></ul><ul><ul><ul><li>- Understood legal marketing </li></ul></ul></ul><ul><ul><li>Understanding on the engineering side </li></ul></ul><ul><ul><li>Cost effective </li></ul></ul><ul><ul><li>Demonstrated success / Bob Durst </li></ul></ul>
  8. 10. What To Expect <ul><li>Dedication of time to content production </li></ul><ul><li>Not like the old days </li></ul><ul><ul><li>– Gradual increase in search engine placement </li></ul></ul><ul><ul><li>– 12 to 18 month process </li></ul></ul><ul><li>Hard work will be rewarded </li></ul>
  9. 11. Our Experience <ul><li>Embraced by attorneys – over half our firm blogs </li></ul><ul><ul><li>- 55 Authors </li></ul></ul>
  10. 13. Our Experience <ul><li>Integration of blogs and website </li></ul><ul><li>Great placement on search engines </li></ul>
  11. 16. Our Experience <ul><li>New business </li></ul><ul><ul><li>- Continued annual growth in web-based matters </li></ul></ul><ul><ul><li>- Steady level of email contact by potential clients </li></ul></ul>
  12. 17. Our Experience <ul><li>Media and speaking engagements </li></ul>
  13. 19. Our Experience <ul><li>Increased visibility in the marketplace </li></ul>
  14. 21. New Media <ul><li>Podcasts </li></ul><ul><li>Audio </li></ul><ul><li>Video </li></ul>
  15. 22. Audio Podcasting <ul><li>MP3 files </li></ul><ul><li>iTunes </li></ul><ul><li>Downloaded or played directly on site </li></ul><ul><li>Immediately able to comment </li></ul><ul><li>CDs as handouts </li></ul>
  16. 23. Audio Podcasting <ul><li>Seminars </li></ul><ul><li>News </li></ul><ul><li>Series </li></ul>
  17. 24. Video Podcasting <ul><li>YouTube </li></ul><ul><li>Vimeo </li></ul><ul><li>Embedded on your site – Emailed links </li></ul><ul><li>iMovie </li></ul>
  18. 25. Lessons Learned <ul><li>With hard work comes great rewards </li></ul><ul><li>Increased competition </li></ul><ul><li>Once you start you can’t stop </li></ul><ul><li>Blogging is only one part of a successful BD Program </li></ul>

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