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Georgelin Yahoo Final
 

Georgelin Yahoo Final

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Georgelin Yahoo Final Georgelin Yahoo Final Presentation Transcript

  • George Lin Y! Presentation 07.01.08
  • Agenda: 1. Introduction 2. Case study 1: PayPal Developer Central Redesign 3. Case study 2: Developer Services Marketing Projects 4. Case study 3: Arizona State Credit Union 5. Overall portfolio Q & A
  • Introduction: George Lin
    • Lead Visual Designer @ PayPal
    • Academy of Art University – BFA in Photography
    • 8 years experience in web industry
    • Part of the Sumorette clan at PayPal
  • Introduction: George Lin
    • What’s
      • Round
      • Has a sticky inside
      • Enhances your sensory
  • Introduction: George Lin
  • Case study 1: PayPal Developer Central
  • Case study 1: Developer Central Developer Central History 1 2 3
  • Case study 1: Developer Central Developer Central History 1 2 3
  • Case study 1: Developer Central Developer Central History
  • Case study 1: Developer Central Developer Central History 1 2 3
  • Case study 1: Developer Central Developer Central 2007 My Design Live Site 1 2 3
  • Case study 1: Developer Central Visual Research PayPal.com Audience PayPal Developer Audience
  • Case study 1: Developer Central Competitive Analysis Adobe Yahoo! Oracle
  • Case study 1: Developer Central Visual Research
  • Case study 1: Developer Central First Round Wireframe 1 2
  • Case study 1: Developer Central Design Exploration 1 2
  • Case study 1: Developer Central Design Exploration
  • Case study 1: Developer Central Final Wireframe
  • Case study 1: Developer Central Visual Research
  • Case study 1: Developer Central Developer Central 2008 Basic Background Marketing Sections
  • Case study 1: Developer Central Developer Central 2008
  • Case study 1: Developer Central Developer Central 2008
  • Case study 2: Developer Central Developer Central 2008
  • Case study 2: Developer Central Marketing Banners
  • Case study 2: PayPal Developer Central Marketing projects
  • Case study 2: Developer Central Marketing Newsletter
  • Case study 2: Developer Central Dev Talk Newsletter
  • Case study 2: Developer Central Dev Talk Newsletter
  • Case study 2: Developer Central T-Shirt Design
  • Case study 2: Developer Central T-Shirt Design
  • Case study 3: Arizona State Credit Union
  • Case study 3: Arizona State Credit Union Original Homepage 1 2 3 4 5
  • Case study 3: Arizona State Credit Union User Research
    • User Research
    • Customer Survey and Focus Groups
    • Stakeholder Survey and Interviews
    • Competitor Analysis
    • Creative Questionnaire
  • Case study 3: Arizona State Credit Union User Research
    • Research Results
    • Customer
      • Easy login to account
      • Easier access to loan information
      • Differentiation between Personal and Business accounts
      • Find nearest branch or ATM quickly
    • Stakeholder
      • Create an online branch with a contemporary look and feel
      • Surface important products and services on homepage
      • Drive people to take action
  • Case study 3: Arizona State Credit Union User Research
    • Competitor Analysis (BofA, Wells Fargo, and Arizona Federal Cedit Union)
    • Good branding elements
    • Good main and global navigation structure
    • Comprehensive site shortcuts and online tools
      • Prominent login module
      • ATM/Branch location tool
      • Good content hierarchy
    • Simple, easy to use
  • Case study 3: Arizona State Credit Union Wireframe – Home Page 1 2 3 4 5 2
  • Case study 3: Arizona State Credit Union Visual Research
    • Creative Questionairre Findings
    • Brand attributes
      • Secure
      • Quality
      • Friendly
      • Community Service
    • Brand colors
      • Blue on AZ flag
      • Copper
      • Think “Sedona” and Southwestern warmth
  • Case study 3: Arizona State Credit Union Visual Research Arizona Flag & Seal Arizona Culture
  • Case study 3: Arizona State Credit Union Visual Research Southwestern Scenery Customer Persona
  • Case study 3: Arizona State Credit Union Visual Research Color Study
  • Case study 3: Arizona State Credit Union Background Template
  • Case study 3: Arizona State Credit Union Background Template
  • Case study 3: Arizona State Credit Union Background Template
  • Case study 3: Arizona State Credit Union Background Template Home Page Navigation Sub Page Navigation
  • Case study 3: Arizona State Credit Union Background Template
  • Case study 3: Arizona State Credit Union Background Template
  • Case study 3: Arizona State Credit Union Final Design – Home Page
  • Case study 3: Arizona State Credit Union Final Design – Sub Page