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Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
Georgelin Yahoo Final
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Georgelin Yahoo Final

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  • Transcript

    • 1. George Lin Y! Presentation 07.01.08
    • 2. Agenda: 1. Introduction 2. Case study 1: PayPal Developer Central Redesign 3. Case study 2: Developer Services Marketing Projects 4. Case study 3: Arizona State Credit Union 5. Overall portfolio Q & A
    • 3. Introduction: George Lin
      • Lead Visual Designer @ PayPal
      • Academy of Art University – BFA in Photography
      • 8 years experience in web industry
      • Part of the Sumorette clan at PayPal
    • 4. Introduction: George Lin
      • What’s
        • Round
        • Has a sticky inside
        • Enhances your sensory
    • 5. Introduction: George Lin
    • 6. Case study 1: PayPal Developer Central
    • 7. Case study 1: Developer Central Developer Central History 1 2 3
    • 8. Case study 1: Developer Central Developer Central History 1 2 3
    • 9. Case study 1: Developer Central Developer Central History
    • 10. Case study 1: Developer Central Developer Central History 1 2 3
    • 11. Case study 1: Developer Central Developer Central 2007 My Design Live Site 1 2 3
    • 12. Case study 1: Developer Central Visual Research PayPal.com Audience PayPal Developer Audience
    • 13. Case study 1: Developer Central Competitive Analysis Adobe Yahoo! Oracle
    • 14. Case study 1: Developer Central Visual Research
    • 15. Case study 1: Developer Central First Round Wireframe 1 2
    • 16. Case study 1: Developer Central Design Exploration 1 2
    • 17. Case study 1: Developer Central Design Exploration
    • 18. Case study 1: Developer Central Final Wireframe
    • 19. Case study 1: Developer Central Visual Research
    • 20. Case study 1: Developer Central Developer Central 2008 Basic Background Marketing Sections
    • 21. Case study 1: Developer Central Developer Central 2008
    • 22. Case study 1: Developer Central Developer Central 2008
    • 23. Case study 2: Developer Central Developer Central 2008
    • 24. Case study 2: Developer Central Marketing Banners
    • 25. Case study 2: PayPal Developer Central Marketing projects
    • 26. Case study 2: Developer Central Marketing Newsletter
    • 27. Case study 2: Developer Central Dev Talk Newsletter
    • 28. Case study 2: Developer Central Dev Talk Newsletter
    • 29. Case study 2: Developer Central T-Shirt Design
    • 30. Case study 2: Developer Central T-Shirt Design
    • 31. Case study 3: Arizona State Credit Union
    • 32. Case study 3: Arizona State Credit Union Original Homepage 1 2 3 4 5
    • 33. Case study 3: Arizona State Credit Union User Research
      • User Research
      • Customer Survey and Focus Groups
      • Stakeholder Survey and Interviews
      • Competitor Analysis
      • Creative Questionnaire
    • 34. Case study 3: Arizona State Credit Union User Research
      • Research Results
      • Customer
        • Easy login to account
        • Easier access to loan information
        • Differentiation between Personal and Business accounts
        • Find nearest branch or ATM quickly
      • Stakeholder
        • Create an online branch with a contemporary look and feel
        • Surface important products and services on homepage
        • Drive people to take action
    • 35. Case study 3: Arizona State Credit Union User Research
      • Competitor Analysis (BofA, Wells Fargo, and Arizona Federal Cedit Union)
      • Good branding elements
      • Good main and global navigation structure
      • Comprehensive site shortcuts and online tools
        • Prominent login module
        • ATM/Branch location tool
        • Good content hierarchy
      • Simple, easy to use
    • 36. Case study 3: Arizona State Credit Union Wireframe – Home Page 1 2 3 4 5 2
    • 37. Case study 3: Arizona State Credit Union Visual Research
      • Creative Questionairre Findings
      • Brand attributes
        • Secure
        • Quality
        • Friendly
        • Community Service
      • Brand colors
        • Blue on AZ flag
        • Copper
        • Think “Sedona” and Southwestern warmth
    • 38. Case study 3: Arizona State Credit Union Visual Research Arizona Flag & Seal Arizona Culture
    • 39. Case study 3: Arizona State Credit Union Visual Research Southwestern Scenery Customer Persona
    • 40. Case study 3: Arizona State Credit Union Visual Research Color Study
    • 41. Case study 3: Arizona State Credit Union Background Template
    • 42. Case study 3: Arizona State Credit Union Background Template
    • 43. Case study 3: Arizona State Credit Union Background Template
    • 44. Case study 3: Arizona State Credit Union Background Template Home Page Navigation Sub Page Navigation
    • 45. Case study 3: Arizona State Credit Union Background Template
    • 46. Case study 3: Arizona State Credit Union Background Template
    • 47. Case study 3: Arizona State Credit Union Final Design – Home Page
    • 48. Case study 3: Arizona State Credit Union Final Design – Sub Page

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