Georgelin Yahoo Final

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  • Georgelin Yahoo Final

    1. 1. George Lin Y! Presentation 07.01.08
    2. 2. Agenda: 1. Introduction 2. Case study 1: PayPal Developer Central Redesign 3. Case study 2: Developer Services Marketing Projects 4. Case study 3: Arizona State Credit Union 5. Overall portfolio Q & A
    3. 3. Introduction: George Lin <ul><li>Lead Visual Designer @ PayPal </li></ul><ul><li>Academy of Art University – BFA in Photography </li></ul><ul><li>8 years experience in web industry </li></ul><ul><li>Part of the Sumorette clan at PayPal </li></ul>
    4. 4. Introduction: George Lin <ul><li>What’s </li></ul><ul><ul><li>Round </li></ul></ul><ul><ul><li>Has a sticky inside </li></ul></ul><ul><ul><li>Enhances your sensory </li></ul></ul>
    5. 5. Introduction: George Lin
    6. 6. Case study 1: PayPal Developer Central
    7. 7. Case study 1: Developer Central Developer Central History 1 2 3
    8. 8. Case study 1: Developer Central Developer Central History 1 2 3
    9. 9. Case study 1: Developer Central Developer Central History
    10. 10. Case study 1: Developer Central Developer Central History 1 2 3
    11. 11. Case study 1: Developer Central Developer Central 2007 My Design Live Site 1 2 3
    12. 12. Case study 1: Developer Central Visual Research PayPal.com Audience PayPal Developer Audience
    13. 13. Case study 1: Developer Central Competitive Analysis Adobe Yahoo! Oracle
    14. 14. Case study 1: Developer Central Visual Research
    15. 15. Case study 1: Developer Central First Round Wireframe 1 2
    16. 16. Case study 1: Developer Central Design Exploration 1 2
    17. 17. Case study 1: Developer Central Design Exploration
    18. 18. Case study 1: Developer Central Final Wireframe
    19. 19. Case study 1: Developer Central Visual Research
    20. 20. Case study 1: Developer Central Developer Central 2008 Basic Background Marketing Sections
    21. 21. Case study 1: Developer Central Developer Central 2008
    22. 22. Case study 1: Developer Central Developer Central 2008
    23. 23. Case study 2: Developer Central Developer Central 2008
    24. 24. Case study 2: Developer Central Marketing Banners
    25. 25. Case study 2: PayPal Developer Central Marketing projects
    26. 26. Case study 2: Developer Central Marketing Newsletter
    27. 27. Case study 2: Developer Central Dev Talk Newsletter
    28. 28. Case study 2: Developer Central Dev Talk Newsletter
    29. 29. Case study 2: Developer Central T-Shirt Design
    30. 30. Case study 2: Developer Central T-Shirt Design
    31. 31. Case study 3: Arizona State Credit Union
    32. 32. Case study 3: Arizona State Credit Union Original Homepage 1 2 3 4 5
    33. 33. Case study 3: Arizona State Credit Union User Research <ul><li>User Research </li></ul><ul><li>Customer Survey and Focus Groups </li></ul><ul><li>Stakeholder Survey and Interviews </li></ul><ul><li>Competitor Analysis </li></ul><ul><li>Creative Questionnaire </li></ul>
    34. 34. Case study 3: Arizona State Credit Union User Research <ul><li>Research Results </li></ul><ul><li>Customer </li></ul><ul><ul><li>Easy login to account </li></ul></ul><ul><ul><li>Easier access to loan information </li></ul></ul><ul><ul><li>Differentiation between Personal and Business accounts </li></ul></ul><ul><ul><li>Find nearest branch or ATM quickly </li></ul></ul><ul><li>Stakeholder </li></ul><ul><ul><li>Create an online branch with a contemporary look and feel </li></ul></ul><ul><ul><li>Surface important products and services on homepage </li></ul></ul><ul><ul><li>Drive people to take action </li></ul></ul>
    35. 35. Case study 3: Arizona State Credit Union User Research <ul><li>Competitor Analysis (BofA, Wells Fargo, and Arizona Federal Cedit Union) </li></ul><ul><li>Good branding elements </li></ul><ul><li>Good main and global navigation structure </li></ul><ul><li>Comprehensive site shortcuts and online tools </li></ul><ul><ul><li>Prominent login module </li></ul></ul><ul><ul><li>ATM/Branch location tool </li></ul></ul><ul><ul><li>Good content hierarchy </li></ul></ul><ul><li>Simple, easy to use </li></ul>
    36. 36. Case study 3: Arizona State Credit Union Wireframe – Home Page 1 2 3 4 5 2
    37. 37. Case study 3: Arizona State Credit Union Visual Research <ul><li>Creative Questionairre Findings </li></ul><ul><li>Brand attributes </li></ul><ul><ul><li>Secure </li></ul></ul><ul><ul><li>Quality </li></ul></ul><ul><ul><li>Friendly </li></ul></ul><ul><ul><li>Community Service </li></ul></ul><ul><li>Brand colors </li></ul><ul><ul><li>Blue on AZ flag </li></ul></ul><ul><ul><li>Copper </li></ul></ul><ul><ul><li>Think “Sedona” and Southwestern warmth </li></ul></ul>
    38. 38. Case study 3: Arizona State Credit Union Visual Research Arizona Flag & Seal Arizona Culture
    39. 39. Case study 3: Arizona State Credit Union Visual Research Southwestern Scenery Customer Persona
    40. 40. Case study 3: Arizona State Credit Union Visual Research Color Study
    41. 41. Case study 3: Arizona State Credit Union Background Template
    42. 42. Case study 3: Arizona State Credit Union Background Template
    43. 43. Case study 3: Arizona State Credit Union Background Template
    44. 44. Case study 3: Arizona State Credit Union Background Template Home Page Navigation Sub Page Navigation
    45. 45. Case study 3: Arizona State Credit Union Background Template
    46. 46. Case study 3: Arizona State Credit Union Background Template
    47. 47. Case study 3: Arizona State Credit Union Final Design – Home Page
    48. 48. Case study 3: Arizona State Credit Union Final Design – Sub Page

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