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Optimizing for that Other Search Engine

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A presentation I did for Search Engine Strategies November 2011 in Singapore on YouTube Search Optimization

A presentation I did for Search Engine Strategies November 2011 in Singapore on YouTube Search Optimization

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  • 1. OptimizingFor That OtherSearch Engine
  • 2. Get the Filename Right NMilofinalTVC30s.avinestle-philippines-tv-commercial-milo-olympics.avi
  • 3. Fill in ALL the BlanksTitle:Same as FilenameDescription:Use main keywords here (+links, script , cast, etc.)Tags:Use main keywords here too
  • 4. Maximize the FeaturesPlaylists:Organize by brand, format, or themeCaptions:Subtitles, jingle lyrics, etc.Annotations:Link to related videos and playlists
  • 5. Embed Everywhere
  • 6. Make the Right Friends
  • 7. Summary Have fantastic content Use what you have an abundance of Check everything with legal Get the filename right Fill in all the blanks Maximize the features Embed everywhere Make the right friends
  • 8. Thanks.Enrique.Baizas@ph.nestle.com @rickybaizas