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Sabre Mobile webinar

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  • 1. Mobile WebinarHow Mobile Technologies Impact TravelersApril 18th, 2011Will Pinnell, Director of Mobile Strategy
  • 2. Drive customer loyalty Power business performanceSabre Red Sabre Red Sabre Red Sabre RedValue Suite Service Suite Revenue Suite Efficiency SuiteAir Customer Profiles Supplier Optimization Workflow ManagementCar Web and Mobile Revenue Integrity Post Booking AutomationHotel Traveler Security Marketing Services Private Fare IntegrationRail Community Business IntelligenceLeisure Developer ToolsTravel Policy Optimization Consultinggreat great more morevalue service revenue efficiency
  • 3. Agenda 1. The Environment: • Trends • Changing Demographics • App Evolution 2. Sabre Holdings & Mobile Group: Overview • Our Thoughts on Mobility • External Factors • Our Approach 3. 5 Emerging Mobile Trends: Our Response 1. Smartphones Proliferate 2. Mobile Commerce Goes Mainstream 3. Text Taking Off 4. Expanding to Tablets 5. Social & Location-Based 4. 10 Tenants: Building World-Class Mobile Services 5. Case Study: GetThere Mobile Shop & Book
  • 4. The Environment
  • 5. People and theirmobile phones doreally funny things…
  • 6. They take pictures of nearly everything… Image Source: Ben Miller (213) 447-7719
  • 7. They try to use them everywhere…http://www.flickr.com/photos/the_colmans/498188691/sizes/z/in/photostream/
  • 8. They are usedfor everythingincludingreportingcriminalactivity…
  • 9. In-flightentertainment http:// http://allweirdnews.com/wp-content/uploads/2008/12/barf-bag.jpg
  • 10. Of course, theyeven playgames
  • 11. But also keep us from doing some things… Like talking to each other…Image Source: http://scopeblog.stanford.edu/teens_talking_cellphone.jpg
  • 12. And driving well…Image Source hcireflections.wordpress.com/
  • 13. Of course, not all businesses thinkhighly of cell phones… Source: www.puremobile.com/comunityblog/
  • 14. So what do we have…a Transaction Highway No Denying the Trends By 2014, over 3 billion of the worlds adult• Investment firm Morgan Stanley predicts that more consumers will access the Internet by mobile devices than PCs within 5 years. population this will happen in 3 years. Gartner predicts will be able to transact electronically via mobile or Internet• North American mobile Web consumption increased 110% in 2009 to represent 1.3% of all Web Pageviews with 450 million mobile technology worldwide (IDC) Internet users with a 90% mobile penetration rate• 61% of the world population carries a mobile phone and 71% of US and 6.5 business travelers carry smartphones frequent billion mobile connectionsSource: Gartner
  • 15. 1.6 Billion Smartphones in the World by 2013 That’s nearly 1 smartphone in the hands of every fifth person in the world…SmartphonesAre Everywhere… 15
  • 16. We Think Most Travelers…Still require a personal touch
  • 17. However Shopping is shifting…
  • 18. Travelers (and customers in general) arebecoming increasingly comfortablepurchasing anything on their mobile phone
  • 19. In fact, the next (& current)generation of shoppers will expect it…
  • 20. What is your business doing to address thisgrowing shift to mobility and commerce?
  • 21. How would yourtravelers rate yourcurrent mobileshoppingexperience?
  • 22. 68% of shoppers arefrustrated with theexperiences thatretailers provide ona mobile phone.
  • 23. They have hundreds of phones…
  • 24. And expect you to deliver what they needfrom 24 hours a day from it…
  • 25. Information Consumption has Shifted… -Source: The Joy of Tech by Nitrozac & Snaggy
  • 26. Gen Y: 84 Million Strong The group has a tremendous amount of buying power with social media technology integrated into their lives: • Born from mid 70s to late 90s • Half are over 20 • Diverse - fewer than 2/3 white • 25% raised in a single household • 75% having working moms
  • 27. Gen Y: 84 Million Strong QUESTION: How many text messages do teens send and receives each month? ANSWER: 2,272 (over 80 per day) QUESTION: Who spends more money on a daily basis - Baby Boomer or GenY? ANSWER: GenY - Average working teen has more discretionary spending power ($550) per month than parents and by 2015 the most of any group
  • 28. The Travel App Evolution:Tens of Thousands of Choices
  • 29. Travel Extras
  • 30. Itineraries 30
  • 31. Messaging &Communication Platforms
  • 32. And of course,Transactions withShopping & Booking…With Policy & Company Preferences Applied…
  • 33. The Travel App EvolutionTravel Extras Itineraries Messaging Transactions Platforms with Shop & Book
  • 34. A Leading OTA: AP Window Bookings350 Air KEY TAKEAWAYS300 Car • Hotel: 19% of bookings happen same day 54% of bookings happen within 1 day of travel250 Hotel 71% of bookings happen within 1 week of travel Vacations • Air: 6% of bookings happen same day200 11% of bookings happen within 1 day of travel 27% of bookings happen within 3 days of travel150 50% of bookings happen within 1 week of travel • Car: 10% of bookings happen same day100 47% of bookings happen within 1 day of travel 76% of bookings happen within 1 week of travel 50 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Confidential
  • 35. Sabre Holdings & The Mobile Group:Overview
  • 36. Our Company…
  • 37. Our Company…We exist to connect people with theworld’s greatest travel possibilities
  • 38. Sabre has been voted as the #1 globaldistribution system (GDS) in the world for12 consecutive years Connected Travel Agencies
  • 39. Source = Facebook Stats, NASDAQ Press Room, and http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709 We have nearly unrivaled processing power… peak transactions per second Facebook = 30 billion pieces of content shared per month = 11,500 per second Google=34,000, NASDAQ = 64,000
  • 40. With just GetThere®, last year we processed…$9 billion in travel transactions online Image Source: http://data.x-plane.com/images/Runway.jpg
  • 41. Technology for the world’s leading corporations…
  • 42. Providing Technology for over 200 Airlines… Sabre Airline Solutions Crew Dining and Management Cabin Services Solutions at the Airport Airline Reservations Fares and Revenue Management
  • 43. But this is how mosttravelers know ustoday…
  • 44. Sabre’s Market Leadership Sabre Holdings launched its first mobile services in 2004 to help fulfill its mission of connecting people with the worldsTravelocity Sabre Virtually There TripCase greatest travel possibilities. Today, Sabre travelers can share itineraries and photos, check weather and traffic, view maps and city guides, and book flights and hotels. The global portfolio of 10 mobile applications is available inGetThere SabreSonic Web formultiple languages and accessed by over 10M Mobile Mobile travelers each year in over 100 countries.
  • 45. The Environment Paper or plastic
  • 46. The EnvironmentOffline or WEB or MOBILE
  • 47. With External FactorsMobile VC Investment Was A Massive $6.1B In 2010. Eye for Travel: Fall 2010 ConferenceGoogle, Intel Led The Way Rob Torres – Google Mobile will overtake desktop in 2012 or 2013 Mobile: $20M in 2008 jumped to $200M in 2010 Of the $200M, $80M is hotel Jane Butler - Google Industry Director for Travel • 1200% increase in travel search from mobile phones in the last year (compared to 3000% on the Web) Apple iTravel continues to file patents: Cruise Lines More than 40 percent of all Twitter posts now originate via mobile phone, up from 25 percent a year ago Apple surpasses 10B downloads in less than 3 years
  • 48. Let’s Face It… Most people who understand travel don’t understand mobility And only some realize the importance (right now).
  • 49. Our Mission 1. Create state of the art mobile applications derived from common and available product and enterprise services. 2. Utilize best practices and consistent infrastructure in design, development and testing. 3. Ensure ubiquity in solution and device independence.
  • 50. Mobile Services Overview 1st Half 2nd Half20102011
  • 51. Our Approach to Mobile Services Centralize Decentralize • Application Testing: • UI Development: • Device • Mobile web browser • Simulators • WebKit • QA Testing • Native application • User Experience: • Services (if BU specific) • Design Guidelines • Best Practices These are the services that Sabre Travel Network is building that we’re • Technical Consulting: deploying throughout the • Programming Methods organization today and can deploy • Technical Strategy more broadly in in 2012 • Services (when common)
  • 52. Sabre Conducted Travel Survey2007 & 2009 2011 Results to be Published in Q2 2009 Results
  • 53. The Roles We Play 1. Enterprise Mobile Services Mobile Check-In, Mobile Seat Maps, Shop & Book for Hotels, Air, etc. 2. Enterprise Messaging Services Email, Fax, Global Text Messaging, IVR, Social Media Push 3. Enterprise Mobile Consultative Services Design Expertise, Testing Infrastructure, Marketplace Awareness
  • 54. 5 Emerging Mobile Trends:Sabre’s Response
  • 55. 5 Mobile Trends…
  • 56. It used to beall about theiPhone…butGoogle CEOEric Schmidt isnow shipping400k Androiddevices dailySource: AndroidSpin & Andy Rubin (Twitter re:300k in Dec)
  • 57. Smartphones Proliferate 4 Global Devices Shipping Feature Phones 46% Moving to 5 billion within trend # 1 3.3B 3 the next 3 years… Smart 54% Phones 2 1.4B 1.5B 1.38B Source: Nielsen Mobile Web 0.9B Users 0.8B 1 > 1 Billion 0 Cars PCs Telephones Credit Cards TVs Mobile PhonesSource: http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.html
  • 58. Mobile...Android Rockets to the Top 26 RIM % 46% 33%2% US Android Market Share Shiftto… From Nov 2009 to Dec 2010 Source: ComScore Jan 2011
  • 59. Sabre Virtually There Mobile Grows…16 Grew from 2M to 12.5M page x 100000 views in 2010 January 2011128 Unique Visitors 2011 Goal 18.5M4 Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec
  • 60. With Configurability & A New Look Android 12% Symbian 8% iPhone Live & Available Now 46% RIM 34% Q1 HTML 5.0 Capable =67%
  • 61. Travelocity: Windows Phone 7 Launched Q4
  • 62. Market Fragmentation
  • 63. The Promise of HTML 5.0 is Finally Arriving…Q2 2009 FIREFOX SAFARI CHROME OPERA IEVideo Yes Yes YesCanvas Yes Yes Yes YesSVG Yes Yes Yes YesWebGLAppCache Yes YesGeoLocation Yes YesWorkers Yes Yes YesWeb SocketsWeb Storage Yes Source: 2010 Google IO Convention
  • 64. The Promise of HTML 5.0 is Finally Arriving…Q4 2010 Graceful Degradation v. Progressive Enhancements FIREFOX SAFARI CHROME OPERA IEVideo Yes Yes Yes Yes YesCanvas Yes Yes Yes YesSVG Yes Yes Yes Yes YesWebGL Yes Yes Yes YesAppCache Yes Yes Yes YesGeoLocation Yes Yes Yes YesWorkers Yes Yes Yes YesWeb Sockets Yes Yes Yes YesWeb Storage Yes Yes Yes Yes Yes Source: 2010 Google IO Convention
  • 65. m-CommerceMobile shoppers areexpected to spend trend 2 #$119 billionglobally ongoods andservices in2015, up Travel in 2010:from $12billion in $180M2009 Source: PhocuswrightSource: ABI Research
  • 66. Mobile Shop & Book for Hotels Service Launched Last Year & Launching with GetThere Q1
  • 67. GetThere Prepared to Launch
  • 68. Mobile Shop & Book for Flights Service Launching in GetThere Q3
  • 69. SabreSonic Web Mobile Service Timing 2011
  • 70. Texting Taken Off…Teens send over2820textS PER trend 3 #MonthGEN-Y Email Text 16% Messag ing IM 36% 29%
  • 71. Just in the United States…U.S. wireless consumers now send more than 5billion text messages per day and 260 millionpicture and multimedia messages per day (a300% growth from last year).Source: Taptu
  • 72. Enterprise Messaging Platform (EMS) Enterprise Messaging Platform (EMS) 26B Text Messages Sent Globally Every Day
  • 73. With a New Agency Offering Configurable by Travelers Today Configurable by Agents in Q2
  • 74. Expanding to Tablets trend 4 #17M iPads Shipped in 2010
  • 75. In fact, tablets arechanging the way wethink about mobilitywith yet another formfactor… Source: iPads: Morgan Stanly Image Source: NY Dailyhttp://assets.nydailynews.com/img/2010/01/28/alg_ipad3.jpg
  • 76. Concept: Agency Dashboard
  • 77. Concept: Field Guide
  • 78. Concept: Traveal (Discounted Hotels & Attractions)
  • 79. Concept: Field Guide
  • 80. Concept: Landmark Guide
  • 81. Location-Based & Social trend 5 #
  • 82. A Shining Example: Foursquare 2010: 3400% Growth in Check-Ins with 381M
  • 83. Sharing Trips: Social Media on Sabre Virtually There Launched in Q1
  • 84. Flight Explorer: Tracking & Sharing (AS) Launching in Q2
  • 85. Virtual Concierge: SHS
  • 86. Concept: Reverberate: Share Experiences
  • 87. 10 Tenants:Building World-Class Mobile Services
  • 88. So what does it take to be aMarket Leader in MobileServices? - Image Source: http://www.flickr.com/photos/ducdigital/3011652637/
  • 89. Understand the Complexityof the Mobile Marketplace,Browsers, and ApplicationEnvironments# -Source: Image from Dennis Flood
  • 90. Find out how and if customers purchasing on their mobile phones are regional or global#
  • 91. Recognize Different Types of Customers andthe Phones they Carry to tailor productsspecifically for them#
  • 92. Keep an eye on future technology trendsincluding augmented reality, location-based services and mobile couponing…#
  • 93. Recognize the changing demographics of customers…#
  • 94. Understand how Customers Like to Hearfrom you…#
  • 95. Start with a plan and a whiteboardto outline your objectives…#
  • 96. Actually Watch Customers Use Your MobileApplications…#
  • 97. But most importantly, partner withtechnology leaders and companies you trust…#
  • 98. Do what it takes to invest and lead the packto build world class mobile products andservices.#
  • 99. Source: Jeremy Johnson, UX Expert
  • 100. Source: Jeremy Johnson, UX Expert
  • 101. We look at our product plans to understandwhere mobility makes sense…  Comprehensive Plan  Market Awareness  Asset Awareness  Iterate
  • 102. Rely on Sabre for expertise in buildingmobile applications and experiences.
  • 103. GetThere:Case Study: Mobile Shop & Book
  • 104. GetThere Mobile’s New Look!GetThere Mobile provides free, immediateaccess to your trip information from yourmobile device Key Benefits include: • Shop & book new hotel reservations within company policy & preferences • View hotel results from a list or map view • No configuration necessary. • Access current and past-date trips • Flight departure and arrival status • Online Check-in for more than 60 carriers • One click call to travel agency • Secure, Single Sign-On (SSO) supported Works on iPhone, Android, Blackberry 4.6 and other phones with HTML 5 capable browsers
  • 105. GetThere Mobile’s New Look!Heuristic Review
  • 106. GetThere Mobile’s New Look!Heuristic Review
  • 107. GetThere Mobile’s New Look!Heuristic Review 108
  • 108. Hotel Shopping and Booking109
  • 109. GetThere Mobile Confidential 110
  • 110. GetThere Mobile Confidential 111
  • 111. GetThere Mobile Confidential 112
  • 112. GetThere Mobile Confidential 113
  • 113. GetThere Mobile Confidential 114
  • 114. GetThere Mobile Confidential 115
  • 115. GetThere Mobile Confidential 116
  • 116. GetThere Mobile Confidential 117
  • 117. GetThere Mobile Confidential 118
  • 118. GetThere Mobile Confidential 119
  • 119. GetThere Mobile Confidential 120
  • 120. GetThere Mobile Confidential 121
  • 121. GetThere Mobile Confidential 122
  • 122. GetThere Mobile Confidential 123
  • 123. Questions & Follow-up will.pinnell@sabre.com M: (817) 658-8787 124 4/19/ © GetThere. All rights reserved. 2011