Storytelling in a Social World
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Storytelling in a Social World






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    Storytelling in a Social World Storytelling in a Social World Presentation Transcript

    • social media for economic development (…and everyone else) What it is. Why it’s different. How it’s the same. How you can use it. May 5, 2010
    • social media: what it is Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. – Wikipedia Social media describes the nearly frictionless creation, distribution, sharing and annotating of content made possible by nearly universal and low-cost access to public networks. – Robert Cathey All media is social. – Gary Goldhammer
    • why it’s different traditional media… - narrow channels - few outlets - limited bandwidth getting through requires… - packaging - formatting - relationships you deal with… - lack of control - intermediaries - distortion but if it works… - credibility - shelf life - mindshare
    • why it’s different social media… - broad, deep channels - nearly limitless outlets - monstrous bandwidth getting through requires… - honesty - planning - relationships you deal with… - earned credibility - noise - distraction but if it works… - authority - voice - mindshare
    • why it’s the same to tell great stories… - be human - be focused - make a point critical skill: learning to be storytellers, not marketers good news!...
    • why it’s the same great content… - tells a story - is authentic - invites a conversation
    • what it is why it’s different why it’s the same Social media is campfire storytelling on an epic scale.
    • how you can use it to make social media effective, you must be… real: unvarnished; non- promotional relevant: valuable frequent: regular; reliable focused: on topic; sharp; incisive; brief engaging: invites conversation responsive: listen insightful: deliver something new; add to the conversation
    • how you can use it creating great stories… show your soul: brand consistency first person: stories are told by people, not corporations invite conversation: not marketing at them go: research, inventory, write, reach out, invite
    • potential slipups technology is not sociology: setup takes an hour; content takes a lifetime lapse of posts or lack of follow up: bad writing: study, learn, observe, critique, ask for help promotional: it’s not a brochure plagiarize: give credit bash competition: praise them if you can spam, Digg and Stumble: see “promotional” marketing at: …instead of inviting conversation with brand inconsistency: what you do reflects the company
    • tools conversation prism: Brian Solis, et. al. listen: - Social Mention - Tweet Meme - Google / Google Blog Search - Reddit - Delver - One Riot - Surchur - Twitter Search - Addictomatic - Topsy - Collecta - Twazzup - Who’s Talkin - Social Scout - Hubspot
    • questions search engines keywords LinkedIn, Twitter, Plaxo, Facebook, YouTube social media policy getting started