Cheat-Sheet notes: Email Marketing turning emails into leads

  • 2,355 views
Uploaded on

Email marketing webinar hosted by B2B Magazine. We listen to the webinar and take notes for you. Quick & easier than listening for an hour. Download slides free.

Email marketing webinar hosted by B2B Magazine. We listen to the webinar and take notes for you. Quick & easier than listening for an hour. Download slides free.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
2,355
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
8
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Email Marketing Seminar
    Quick Cheat-sheet
    We make notes for you!
  • 2. Cheat-Sheet Webinar Summaries
    B2B Marketing magazine of the UK does great webinars www.b2bm.biz
    We watch some and write them up for you.
    This one was here
  • 3. Email marketing basics
    Capture email addresses
    from inbound email enquiries
    data capture from website and other places (brochures, trade shows, business cards)
    When you sign up ensure you have a VERY short form
    the best is a 2-stage process
    wired.com is a good example
    Say thank you to the prospect – by email - immediately
  • 4. Email auto responder basics
    Set up a sequence of messages
    welcome
    10 days later add another
    20 days another etc
    Set up the sequence once and it continues running after sign-up
    Personalise each message
    customer name, locality, salesman assigned etc
  • 5. Email auto responder basics 2
    Capture information about the customer via hidden fields
    traffic source
    referring site
    time on website
    Use big call to action fonts in the message series
    don’t have a huge headline and a small call to action – reverse the usual
    Encourage replies – who does it go to?
  • 6. Turn emails into leads
    Focus on conversions = people who BUY
    track conversions in analytics
    Test and experiment
    send different subject lines
    for those who don't open email one send again using a different subject the second time
    send at the right time of day / week / month
  • 7. Send at the right time
  • 8. Integrate marketing channels
    Share newsletter on social media channels
    Get sales team / telemarketers to work with you
    get call-backs organised to follow up email
    send brochures to non-opened emails
    Deliverability check URLs for major providers
  • 9. Cheat-Sheet Webinar Summaries
    B2B Marketing magazine of the UK does great webinars www.b2bm.biz
    We watch some and write them up for you.
    This one was here
    Download free email best practice check list from pure360 who gave the talk
  • 10. Can we help you?
    Have a free 20 minute phone briefing with us
    Tell us about your situation
    Ask questions
    Get quick advice
    rebecca@creativeagencysecrets.com