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Creative Agency Secrets' methodology for winning more customers

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An 8-step method for planning and managing your new business development.

An 8-step method for planning and managing your new business development.

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  • 1. Rebecca Caroe’s methodology for winning more customers [Wikipedia definition: What is Business Development ] 1. State Your Business What you do, who you are, for whom you work / supply 2. Marketing Communications Review all marketing materials, media 3. New Business Pipeline List possible customers, track conversion rates 4. Profile Raising How to get noticed, where to get noticed, what it takes to make that environment easy to do new business 5. Relationship Development Keeping the conversation going, building your database 6. Creating Opportunities Top tips, who, how, when 7. Making New Business Happen Get the team engaged, running campaigns, keeping track of progress, thinking about new areas of work 8. Analysis and feedback Tracking progress, post pitch debriefing, post pitch analysisRebecca Caroe, Business Development Expert www.creativeagencysecrets.com

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