Native Advertising
The biggest thing in Marketing since ages ago
Native advertising is a web
advertising method in which the
advertiser attempts to gain attention
by providing content in ...
Paid
Owned
Earned
Labeling
HuffPo labeling
BuzzFeed labeling
Mashable labeling
Linked In labeling
Success measures
Church versus State
Embrace change.
“The media industry is bifurcated into two
distinct worlds: the struggling traditional
segment that longs ...
@rebeccacaroe
rebecca@creativeagencysecrets.com
http://www.slideshare.net/rcaroe/
Native advertising - new marketing tools
Native advertising - new marketing tools
Native advertising - new marketing tools
Native advertising - new marketing tools
Native advertising - new marketing tools
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Native advertising - new marketing tools

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Presented to the Icehouse Business Incubator consultants.
Summary of what is and is not native advertising, how it fits into content marketing and why it's important for small business startup marketing.

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  • Twitter
  • Upworthyhttp://www.upworthy.com/Most media companies, when they’re trying to decide about the quality of their content, they hire an editor they really trust to make a judgment. Here, it’s like, ‘Let’s build a tool.’ It just shows our very different mindset of building a virality machine here.Peter Koechley, co founder of Upworthy quoted by Jeff Bercovici in ForbesAt best, things online are usually either awesome or meaningful, but everything on Upworthy.com has a little of both. Sensational and substantial. Entertaining and enlightening. Shocking and significant.
  • BuzzFeed
  • MashableBrandSpeak labelinghttp://mashable.com/category/brandspeak/BrandSpeak is a program that gives voice to Mashable advertisers' best content.
  • Linked In
  • Transcript of "Native advertising - new marketing tools"

    1. 1. Native Advertising The biggest thing in Marketing since ages ago
    2. 2. Native advertising is a web advertising method in which the advertiser attempts to gain attention by providing content in the context of the user's experience
    3. 3. Paid Owned Earned
    4. 4. Labeling
    5. 5. HuffPo labeling
    6. 6. BuzzFeed labeling
    7. 7. Mashable labeling
    8. 8. Linked In labeling
    9. 9. Success measures
    10. 10. Church versus State
    11. 11. Embrace change. “The media industry is bifurcated into two distinct worlds: the struggling traditional segment that longs for a simpler, more profitable past that will never return; and the vibrant, entrepreneurial segment that is reinventing the industry before our eyes. The simple act of choosing to live on the new, wide-open frontier is a powerful step toward success.”
    12. 12. @rebeccacaroe rebecca@creativeagencysecrets.com http://www.slideshare.net/rcaroe/
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