What’s	  new	  in	  biz	  dev?	  
7	  Key	  elements	  of	  new	  business	  strategy	  •  Inbound	  marke-ng	  -­‐	  Capture	  and	  track	  leads	  •  Con...
Pitching	  is	  going	  out	  of	  fashion	  Crowdsourcing	  and	  freelancers	  –	  Victor	  and	  Spoils	  Low-­‐value	 ...
Inbound	  Marke@ng	  Tools	  to	  drive	  brand	  engagement	  Pop	  ups	  and	  light	  boxes	  Searchable	  URLs	  Comme...
How	  to	  build	  credibility	  for	  your	  exper@se	  •  Show	  off	  •  Give	  away	  your	  advice	  (Xero,	  Technora...
Upcoming SlideShare
Loading in...5
×

130409 whats new in biz dev

313

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
313
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

130409 whats new in biz dev

  1. 1. What’s  new  in  biz  dev?  
  2. 2. 7  Key  elements  of  new  business  strategy  •  Inbound  marke-ng  -­‐  Capture  and  track  leads  •  Content  marke-ng  –  editorial  plan  •  Social  media  –  growing  presence  •  Plan  how  to  build  rela-onship  between  awareness  and  purchase    •  Mul--­‐touch,  nurturing  campaigns  •  Re-­‐marke-ng  •  Demand  genera-on  and  automated  marke-ng  –  autoresponders  
  3. 3. Pitching  is  going  out  of  fashion  Crowdsourcing  and  freelancers  –  Victor  and  Spoils  Low-­‐value  projects  not  put  out  to  tender  Need  for  brands  to  have  a  range  of  agencies  on  roster  with  diverse  skills  E-­‐Auc-ons  and  procurement  driving  down  margins  [IBM  Emptoris,  Ariba]  Poorly  run  pitches  discourage  quality  par-cipants  -­‐  High  number  of  agencies  on  the  pitch  list  -­‐  Too  liOle  -me  given  to  respond  to  pitch  -­‐  No  budget  allocated  to  brief  -­‐  Increasing  number  of  hoops  -­‐  Addi-on  of  ‘reverse  auc-on’  step  Good  prac-ce  pitching  guidelines  
  4. 4. Inbound  Marke@ng  Tools  to  drive  brand  engagement  Pop  ups  and  light  boxes  Searchable  URLs  Commen-ng  on  others’  blogs  and  newspaper  websites  Reverse  IP  Lookups  Give  away  your  exper-se    
  5. 5. How  to  build  credibility  for  your  exper@se  •  Show  off  •  Give  away  your  advice  (Xero,  Technora-  Media)  •  Use  the  media  in  which  you  are  expert  •  -­‐  an  app  developer  who  doesn’t  have  an  app  •  -­‐  a  direct  marketer  without  a  mailing  list  •  -­‐  a  digital  agency  who  doesn’t  blog  •  -­‐  a  PR  agency  who’s  not  in  the  press  •  Be  very  available  to  your  prospects  
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×