How Do You Measure Success?
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How Do You Measure Success?

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How Do You Measure Success? How Do You Measure Success? Presentation Transcript

  • Measurement Drives Success Debra Paynter Strategic Business Analyst Debra.Paynter@WebTrends.com
  • Why Am I Here? Experience Passion Practitioner in the art of analytics Solution Services Business Analyst  Gather your business requirements  Understand your business needs  Tie those needs into actionable reporting
  • Measurement With Action Drives Success  Highest value  Solve real business problems  Generate concrete, measurable returns
  • Driving Implies Action Tools alone are full of potential… If they’re NOT implemented and used correctly That potential is never realized Measurement in Action Drives Success
  • Get Strategic! Go For It Web analytics is a strategic investment The right implementation strategy Will yield the highest ROI
  • Real World Examples Think Outside the Box
  • Success Cycle Acquisition Persuasion Conversion Retention
  • Measure for Action Gather business requirements Determine your Key Performance Indicators Understand the WHOLE conversion process Set the tool to collect the right data Measure against actionable items
  • Examples Of Actionable Reporting  Onsite Search Reporting Drives Content Changes  Onsite Advertising Reporting Influences Visitors  SEO Reporting  Campaigns
  • Tips to Success How you view the data Benchmark Track the trends Not a stagnant process
  • We All Want Job Satisfaction
  • I Hope You will Take From This Session • Be strategic • Understand your business needs • Make WebTrends work for you