2. Why Am I Here?
Experience
Passion
Practitioner in the art of analytics
Solution Services
Business Analyst
Gather your business requirements
Understand your business needs
Tie those needs into actionable reporting
3. Measurement With Action Drives Success
Highest value
Solve real business problems
Generate concrete, measurable returns
4. Driving Implies Action
Tools alone are full of potential…
If they’re NOT implemented and used
correctly
That potential is never realized
Measurement in Action Drives Success
5. Get Strategic!
Go For It
Web analytics is a strategic investment
The right implementation strategy
Will yield the highest ROI
8. Measure for Action
Gather business requirements
Determine your Key Performance Indicators
Understand the WHOLE conversion process
Set the tool to collect the right data
Measure against actionable items