How Do You Measure Success?

1,351 views
1,284 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,351
On SlideShare
0
From Embeds
0
Number of Embeds
23
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

How Do You Measure Success?

  1. 1. Measurement Drives Success Debra Paynter Strategic Business Analyst Debra.Paynter@WebTrends.com
  2. 2. Why Am I Here? Experience Passion Practitioner in the art of analytics Solution Services Business Analyst  Gather your business requirements  Understand your business needs  Tie those needs into actionable reporting
  3. 3. Measurement With Action Drives Success  Highest value  Solve real business problems  Generate concrete, measurable returns
  4. 4. Driving Implies Action Tools alone are full of potential… If they’re NOT implemented and used correctly That potential is never realized Measurement in Action Drives Success
  5. 5. Get Strategic! Go For It Web analytics is a strategic investment The right implementation strategy Will yield the highest ROI
  6. 6. Real World Examples Think Outside the Box
  7. 7. Success Cycle Acquisition Persuasion Conversion Retention
  8. 8. Measure for Action Gather business requirements Determine your Key Performance Indicators Understand the WHOLE conversion process Set the tool to collect the right data Measure against actionable items
  9. 9. Examples Of Actionable Reporting  Onsite Search Reporting Drives Content Changes  Onsite Advertising Reporting Influences Visitors  SEO Reporting  Campaigns
  10. 10. Tips to Success How you view the data Benchmark Track the trends Not a stagnant process
  11. 11. We All Want Job Satisfaction
  12. 12. I Hope You will Take From This Session • Be strategic • Understand your business needs • Make WebTrends work for you

×