Hidden Gems in Webtrends Analytics
Derek Fine
Product Manager, Webtrends

Presenters
• Derek Fine
– Product Manager @ Webtrends
• Eric Rickson
– Product Manager @ Webtrends
• Chris Grant, PhD
– Associate Director, Web Analytics @ Enlighten

Agenda
Gems from the past few releases
•
Useful Gems from Chris Grant
•
Tag Builder 3.0 & Mobile
•
New Web Services Beta
•

Page view determination: updated in 8.7
• Indicate what hits to your web site are page views

Export PDF & Word without long TOC: updated in 8.7

WebTrends Connect: updated in 8.6

Analytics Data Capture: updated in 8.6

Analytics Data Capture: updated in 8.6

Calculated Measures: updated in 8.5
•Customize reports. Calculation
can be added to reports
•Existing columns can be
rearranged or new ones added on
the fly.
•Perform calculations within
reports.

User Roles: updated in 8.5

Useful Gems
Chris Grant, PhD
Associate Director of Analytics, Enlighten

Useful Gems: For Report Users
Quick Query and report cross-references
•
Bookmarks
•
Preferences – longer lists
•
Calendar compare
•
Page views divided by visits
•

Useful Gems: For Report Users
• Quick Query and report cross-references

Useful Gems: For Report Users
• Bookmarks

Useful Gems: For Report Users
• Preferences – for longer lists

Useful Gems: For Report Users
• Calendar compare

Useful Gems: For Report Users
• Page views divided by visits

Useful Gems: For Webtrends Admins
Custom Report and Help Card blurbs
•
Custom Report dimension “URL in Visit”
•
Custom report measure “number of KPI events”
•
Content Groups pathing (from entry)
•
Translation (lookup) files
•
Software – Table Sizes tab
•
ODBC, REST, whatever it takes to get into Excel
•

Useful Gems: For Webtrends Admins
• Custom Report
and Help Card blurbs

Useful Gems: For Webtrends Admins
• Custom Report filter
“URL in Visit”

Useful Gems: For Webtrends Admins
• Custom report measure “number of KPI events”

Useful Gems: For Webtrends Admins
• Content Groups pathing (from entry)

Useful Gems: For Webtrends Admins
• Translation (lookup) files

Useful Gems: For Webtrends Admins
• Software – Table Sizes tab

Useful Gems: For Webtrends Admins
ODBC, REST, whatever it takes to get into Excel, Tableau, and beyond
!!!!!!

Tag Builder 3.0 & Mobile
Eric Rickson
Product Manager, Webtrends

https://tagbuilder.webtrends.com

Tag Builder 3.0 Mini-launch

Mini-launch Response
Same DOW LW
Avg. Daily

What are they saying?

Company you
know
Company you Company you
know know
Who has used the new version?
Company you
Company you
know
know
Company you
know

How did I get this insight?

Localize vs. Grow Feature Set
• Finding: 45% of Tag Builder users are accessing it from outside of US
• Question: Should we focus on adding new features the broader market
is asking for or should we invest in localized versions of the product?

Localize vs. Grow Feature Set
• Where are people using it?
– 62% NA | 28% W Europe| 4% ASIA | 6% ROTW
• What are the predominant languages?
– 75% from predominantly English speaking countries
– 85% with their browser set to English | 5% German | 2% French | <1% Chinese
• Decision: don’t invest yet in localized versions, but monitor as
adoption increases.

Learning from Help
First Party Cookie Domain
•
Data source IDs
•
Collection Domain
•
Onsite Domain names
•

Improved labels and onscreen help

So far so good… Down = good

Webtrends Analytics does mobile
• The web analytics
metaphor is the same
• Data collection options
– Image request
– Atomic Labs: Pion Reactor
– API (beta coming soon)

New Web Services
Derek Fine
Product Manager, Webtrends

Web Services (beta): What?
REST Interface to expose simple reports and trending
Developer Network Community Web Site:
http://developer.webtrends.com
Tutorials & Samples

Web Services REST Interface
Easily composed URLs that allow users to access data as
XML, JSON or Excel formats
Example:
https://server/v1/profile/Zedesco/report/KeyMetricsSummary?period=2008.m01&format=xml

Methods
get report data for period
retrieves report data for a given profile for a given time period
get report definition
returns the report definition for the given report ID
list reports for profile
lists the reports defined for a profile
list profiles
provides a list of profiles for an account
list profile time periods
returns the time periods for a given profile

Presenters
• Derek Fine
– Product Manager @ Webtrends
• Eric Rickson
– Product Manager @ Webtrends
• Chris Grant, PhD
– Associate Director, Web Analytics @ Enlighten

Hidden Gems in WebTrends Analytics
Derek Fine
Product Manager, Webtrends