Discover the Hidden Gems in Webtrends Analytics

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Discover the Hidden Gems in Webtrends Analytics

  1. 1. Hidden Gems in Webtrends Analytics Derek Fine Product Manager, Webtrends
  2. 2. Presenters • Derek Fine – Product Manager @ Webtrends • Eric Rickson – Product Manager @ Webtrends • Chris Grant, PhD – Associate Director, Web Analytics @ Enlighten
  3. 3. Agenda Gems from the past few releases • Useful Gems from Chris Grant • Tag Builder 3.0 & Mobile • New Web Services Beta •
  4. 4. Page view determination: updated in 8.7 • Indicate what hits to your web site are page views
  5. 5. Export PDF & Word without long TOC: updated in 8.7
  6. 6. WebTrends Connect: updated in 8.6
  7. 7. Analytics Data Capture: updated in 8.6
  8. 8. Analytics Data Capture: updated in 8.6
  9. 9. Calculated Measures: updated in 8.5 •Customize reports. Calculation can be added to reports •Existing columns can be rearranged or new ones added on the fly. •Perform calculations within reports.
  10. 10. User Roles: updated in 8.5
  11. 11. Useful Gems Chris Grant, PhD Associate Director of Analytics, Enlighten
  12. 12. Useful Gems: For Report Users Quick Query and report cross-references • Bookmarks • Preferences – longer lists • Calendar compare • Page views divided by visits •
  13. 13. Useful Gems: For Report Users • Quick Query and report cross-references
  14. 14. Useful Gems: For Report Users • Bookmarks
  15. 15. Useful Gems: For Report Users • Preferences – for longer lists
  16. 16. Useful Gems: For Report Users • Calendar compare
  17. 17. Useful Gems: For Report Users • Page views divided by visits
  18. 18. Useful Gems: For Webtrends Admins Custom Report and Help Card blurbs • Custom Report dimension “URL in Visit” • Custom report measure “number of KPI events” • Content Groups pathing (from entry) • Translation (lookup) files • Software – Table Sizes tab • ODBC, REST, whatever it takes to get into Excel •
  19. 19. Useful Gems: For Webtrends Admins • Custom Report and Help Card blurbs
  20. 20. Useful Gems: For Webtrends Admins • Custom Report filter “URL in Visit”
  21. 21. Useful Gems: For Webtrends Admins • Custom report measure “number of KPI events”
  22. 22. Useful Gems: For Webtrends Admins • Content Groups pathing (from entry)
  23. 23. Useful Gems: For Webtrends Admins • Translation (lookup) files
  24. 24. Useful Gems: For Webtrends Admins • Software – Table Sizes tab
  25. 25. Useful Gems: For Webtrends Admins ODBC, REST, whatever it takes to get into Excel, Tableau, and beyond !!!!!!
  26. 26. Tag Builder 3.0 & Mobile Eric Rickson Product Manager, Webtrends
  27. 27. https://tagbuilder.webtrends.com
  28. 28. Tag Builder 3.0 Mini-launch
  29. 29. Mini-launch Response Same DOW LW Avg. Daily
  30. 30. What are they saying?
  31. 31. Company you know Company you Company you know know Who has used the new version? Company you Company you know know Company you know
  32. 32. How did I get this insight?
  33. 33. Localize vs. Grow Feature Set • Finding: 45% of Tag Builder users are accessing it from outside of US • Question: Should we focus on adding new features the broader market is asking for or should we invest in localized versions of the product?
  34. 34. Localize vs. Grow Feature Set • Where are people using it? – 62% NA | 28% W Europe| 4% ASIA | 6% ROTW • What are the predominant languages? – 75% from predominantly English speaking countries – 85% with their browser set to English | 5% German | 2% French | <1% Chinese • Decision: don’t invest yet in localized versions, but monitor as adoption increases.
  35. 35. Learning from Help First Party Cookie Domain • Data source IDs • Collection Domain • Onsite Domain names •
  36. 36. Improved labels and onscreen help
  37. 37. So far so good… Down = good
  38. 38. Webtrends Analytics does mobile • The web analytics metaphor is the same • Data collection options – Image request – Atomic Labs: Pion Reactor – API (beta coming soon)
  39. 39. New Web Services Derek Fine Product Manager, Webtrends
  40. 40. Web Services (beta): What? REST Interface to expose simple reports and trending Developer Network Community Web Site: http://developer.webtrends.com Tutorials & Samples
  41. 41. Web Services REST Interface Easily composed URLs that allow users to access data as XML, JSON or Excel formats Example: https://server/v1/profile/Zedesco/report/KeyMetricsSummary?period=2008.m01&format=xml
  42. 42. Methods get report data for period retrieves report data for a given profile for a given time period get report definition returns the report definition for the given report ID list reports for profile lists the reports defined for a profile list profiles provides a list of profiles for an account list profile time periods returns the time periods for a given profile
  43. 43. Presenters • Derek Fine – Product Manager @ Webtrends • Eric Rickson – Product Manager @ Webtrends • Chris Grant, PhD – Associate Director, Web Analytics @ Enlighten
  44. 44. Hidden Gems in WebTrends Analytics Derek Fine Product Manager, Webtrends

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