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Social Media, Research and Statistics

29 January 2014

Ramesh C Sharma
By picture man [GPL (http://www.gnu.org/licenses/g...
Global IT Report 2013
The Networked Readiness Index 2013
India… 68th ranking
Internet Usage in India
A snapshot of digital India

http://www.digitalstrategyconsulting.com/india/2012/05/a_snapshot_of_digital_india_12.php#mor...
National Knowledge Commission
Information explosion

http://vishal0soni-technology.blogspot.in/
http://www.hindustantimes.com/business-news/shopping-or-browsing-in-us-india-s-big-data-firms-know/article1-941364.aspx
http://www.hindustantimes.com/business-news/shopping-or-browsing-in-us-india-s-big-data-firms-know/article1-941364.aspx
Are we lost in Ocean of data /
information

Photo illustration by Aurich Lawson
http://arstechnica.com/business/2011/09/in...
Knowing What To Do Versus Doing It –
How To Handle The Information Explosion
You don’t have to
let the information
explosi...
Knowledge…

• Creation
• Transmission
• Advancement
7 Major Communications Revolutions

1. Printing Press
Invented by German goldsmith Johann Gutenberg in 1448
http://yestery...
7 Major Communications Revolutions

2. Recorded Sound
http://memory.loc.gov/ammem/edhtml/edhome.html
7 Major Communications Revolutions

3. Radio
http://commons.wikimedia.org/wiki/File:Fisher_500_radio.jpg
7 Major Communications Revolutions

4. Television
http://commons.wikimedia.org/wiki/File:Alhurra%27s_studio_-_February_201...
7 Major Communications Revolutions

5. Personal Computer
http://commons.wikimedia.org/wiki/File:Personal_Computer_774.JPG
7 Major Communications Revolutions

6. Internet
http://commons.wikimedia.org/wiki/File:Internet1.jpg
7 Major Communications Revolutions

7. Mobile
http://commons.wikimedia.org/wiki/File:Bluebell_on_the_phone.jpg
http://comm...
Source: http://ansonalex.com/technology/4-infographics-about-online-trends-internet-usage-and-social-media/
http://www.socialmediaexaminer.com/new-social-media-research-this-week-in-social-media/
Web 2.0

http://ictescoladestiu.wordpress.com/web-2-0/
Web 1.0 vs. Web 2.0

https://wemtech.wikispaces.com/
Web Evolution…

http://linnnordahl.wordpress.com/2011/09/29/web-1-0-2-0-and-3-0/
Characteristics…

http://www.pazarlamakolik.com/web-1-0dan-web-3-0a-dogru-evrim-teorisi
http://rockcheetah.com/presentations/hitec-presentation-web-2-0-3-0-impact-on-hospitality-technology/
…and after all is said and done…
Web 3.0 is already here
• What is Web 3.0
Internet World Connection Density

Source: http://www.chrisharrison.net/index.php/Visualizations/InternetMap
Are you ready for it…

http://www.empowernetwork.com/joeymc/files/2012/11/information_overload_hydrant.jpg
The NMC Horizon Report > 2014
Higher Education Edition
Identifies top emerging technologies, trends, and challenges
that w...
What does NMC do?

Highlights six emerging technologies or
practices that are likely to enter mainstream
use with their fo...
Key Trends Accelerating Higher
Education Technology Adoption

http://www.nmc.org/about
Significant Challenges Impeding Higher
Education Technology Adoption

http://www.nmc.org/about
Important Developments in Educational
Technology for Higher Education

http://www.nmc.org/about
http://www.nmc.org/news/its-here-horizonreport-2014-higher-education-edition

http://www.nmc.org/about
http://sylviaellison.edublogs.org/2011/02/15/goal-3-learning-defined/
New Opportunities
21st Century Indian Learners

• Net Generation
• Millennials

• Digital Natives
• Multi-taskers

Image source: http://phys...
Social Media
Social media is the collective
of online communications
channels dedicated to
community-based input,
interact...
http://socialmediatoday.com/jonathan-bernstein/1894441/social-media-stats-facts-2013
http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographicinfographic/social-media-user-demographics-...
http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographicinfographic/social-media-user-demographics-...
http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographicinfographic/social-media-user-demographics-...
http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographicinfographic/social-media-user-demographics-...
http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographicinfographic/social-media-user-demographics-...
http://www.nielsen.com/us/en/reports/2012/state-of-the-media-the-social-media-report-2012.html
Social Media in Research Design
For many, Facebook, Twitter, online
communities and the like are virtual fountains
overflo...
Using Social Media to Research

Image source: http://soshable.com/social-media-market-research/
Role of Social Media in Research
• Social Media is not just about networking with
friends and family
• used to increase aw...
Impact of Social Media on Research
• One of the healthy outcomes from the rise of social media and mobile
research is that...
Research and Pinterest
Research and Pinterest
• Projective techniques come in a variety of flavors –
collage, personification, bubble drawing, ro...
Using SM for Research: Asking Questions

http://www.socialmediaexaminer.com/study-reveals-why-consumers-fan-facebook-pages...
Google Alerts - Monitor the Web for
interesting new content
Getting honest opinion:
Social Search Functionality
• Own search functionality >> Twitter,
Facebook, Pinterest and LinkedI...
Social Search Functionality
From “Marketing Research” to “Marketing
Information” in 2020
The continued growth in technology
will result in the “digiti...
SOCIAL MEDIA and RESEARCH

“The Social Web has multiplied the voice of the
customer, listening and responding quickly is m...
http://zaidlearn.blogspot.in/2012/08/using-social-media-for-research-apame.html
http://www.kantarmedia-healthcare.com/moreconsumers-using-social-media-for-health-research
Users Behavior Dynamics in Online
Social Networks

Mission
To achieve a better understanding about direct/indirect cyber t...
Social Media Tools in Education
(a) Used for social networking >> Facebook or Twitter
(b) Designed for sharing user-genera...
Factor Analysis through Social Media

http://books.google.co.in/books?id=G5STAgAAQBAJ&pg=PA157&lpg=PA157&dq=factor+analysi...
How to apply Factor analysis to social
media data?

http://books.google.co.in/books?id=G5STAgAAQBAJ&pg=PA157&lpg=PA157&dq=...
http://www.genpact.com/docs/resource-/application-of-factor-analysis-in-social-media.pdf
http://www.genpact.com/docs/resource-/application-of-factor-analysis-in-social-media.pdf
http://www.genpact.com/docs/resource-/application-of-factor-analysis-in-social-media.pdf
Publishing Research

https://www.gov.uk/government/news/dfid-research-research-stories-response-and-social-media
Changing Research Communication
• Essentially, social media has changed research
communication from presentation to
CONVER...
Quick Sharing of knowledge
• Harnessing the knowledge sharing capacity of
an existing community (such as Twitter,
Facebook...
medium shapes the message
• The DFID research twitter
community has over 10,000
followers. While DFID
research tweets dire...
Role of Twitter

http://phys.org/news/2013-09-tweets-science.html
But the story has changed
• Social media has altered the traditional
parameters of storytelling.
• Now, a story can consis...
Reaching Audiences

• With the emergence of younger platforms,
such as Google+ and Pinterest, it is becoming
steadily easi...
Statistics and Social Media
•
•
•
•

http://www.gapminder.org/for-teachers/

Trendalyzer
From Wikipedia, the free
encyclop...
use Gapminder tools in your classroom
OECD EXplorer

http://stats.oecd.org/OECDregionalstatistics/#story=0
OECD Many Eyes
Many Eyes
• Many Eyes is a site where users can explore
through visualizations, participate creating
visualizations, uploa...
http://abs4libraries.blogspot.in/
http://www.classtools.net/
https://www.lucidchart.com/
http://flowingdata.com/
http://www.calc3d.com/
http://www.geogebra.org/cms/en/
http://www.forbes.com/sites/davidleinweber/2013/04/26/bigdata-gets-bigger-now-google-trends-can-predict-the-market/
https://sites.google.com/site/immersiveworldne
wbiehelpdesk/statistics/statistical-trends
Gini coefficient of Education

http://en.wikipedia.org/wiki/Gini_coefficient#Gini_coefficient_of_education
Gini Indexes
Facebook data analysis and
visualisation

http://www.statschat.org.nz/2013/04/27/facebook-data-analysis-and-visualisation/
Social Media, Research and Statistics
Social Media, Research and Statistics
Social Media, Research and Statistics
Social Media, Research and Statistics
Social Media, Research and Statistics
Social Media, Research and Statistics
Social Media, Research and Statistics
Social Media, Research and Statistics
Social Media, Research and Statistics
Social Media, Research and Statistics
Social Media, Research and Statistics
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Transcript of "Social Media, Research and Statistics"

  1. 1. Social Media, Research and Statistics 29 January 2014 Ramesh C Sharma By picture man [GPL (http://www.gnu.org/licenses/gpl.html)], via Wikimedia Commons
  2. 2. Global IT Report 2013
  3. 3. The Networked Readiness Index 2013
  4. 4. India… 68th ranking
  5. 5. Internet Usage in India
  6. 6. A snapshot of digital India http://www.digitalstrategyconsulting.com/india/2012/05/a_snapshot_of_digital_india_12.php#more
  7. 7. National Knowledge Commission
  8. 8. Information explosion http://vishal0soni-technology.blogspot.in/
  9. 9. http://www.hindustantimes.com/business-news/shopping-or-browsing-in-us-india-s-big-data-firms-know/article1-941364.aspx
  10. 10. http://www.hindustantimes.com/business-news/shopping-or-browsing-in-us-india-s-big-data-firms-know/article1-941364.aspx
  11. 11. Are we lost in Ocean of data / information Photo illustration by Aurich Lawson http://arstechnica.com/business/2011/09/information-explosion-how-rapidly-expanding-storage-spurs-innovation/
  12. 12. Knowing What To Do Versus Doing It – How To Handle The Information Explosion You don’t have to let the information explosion leave you with a defeated feeling. http://freelancefolder.com/knowing-what-to-do-versus-doing-it-%E2%80%93-how-to-handle-the-information-explosion/
  13. 13. Knowledge… • Creation • Transmission • Advancement
  14. 14. 7 Major Communications Revolutions 1. Printing Press Invented by German goldsmith Johann Gutenberg in 1448 http://yesteryearsnews.wordpress.com/2009/03/26/printing-press-trivia/ http://www.govloop.com/profiles/blogs/the-growing-need-for
  15. 15. 7 Major Communications Revolutions 2. Recorded Sound http://memory.loc.gov/ammem/edhtml/edhome.html
  16. 16. 7 Major Communications Revolutions 3. Radio http://commons.wikimedia.org/wiki/File:Fisher_500_radio.jpg
  17. 17. 7 Major Communications Revolutions 4. Television http://commons.wikimedia.org/wiki/File:Alhurra%27s_studio_-_February_2011.jpg
  18. 18. 7 Major Communications Revolutions 5. Personal Computer http://commons.wikimedia.org/wiki/File:Personal_Computer_774.JPG
  19. 19. 7 Major Communications Revolutions 6. Internet http://commons.wikimedia.org/wiki/File:Internet1.jpg
  20. 20. 7 Major Communications Revolutions 7. Mobile http://commons.wikimedia.org/wiki/File:Bluebell_on_the_phone.jpg http://commons.wikimedia.org/wiki/File:3G_speed_brussel_sept_2012_IMG_2888.JPG
  21. 21. Source: http://ansonalex.com/technology/4-infographics-about-online-trends-internet-usage-and-social-media/
  22. 22. http://www.socialmediaexaminer.com/new-social-media-research-this-week-in-social-media/
  23. 23. Web 2.0 http://ictescoladestiu.wordpress.com/web-2-0/
  24. 24. Web 1.0 vs. Web 2.0 https://wemtech.wikispaces.com/
  25. 25. Web Evolution… http://linnnordahl.wordpress.com/2011/09/29/web-1-0-2-0-and-3-0/
  26. 26. Characteristics… http://www.pazarlamakolik.com/web-1-0dan-web-3-0a-dogru-evrim-teorisi
  27. 27. http://rockcheetah.com/presentations/hitec-presentation-web-2-0-3-0-impact-on-hospitality-technology/
  28. 28. …and after all is said and done… Web 3.0 is already here • What is Web 3.0
  29. 29. Internet World Connection Density Source: http://www.chrisharrison.net/index.php/Visualizations/InternetMap
  30. 30. Are you ready for it… http://www.empowernetwork.com/joeymc/files/2012/11/information_overload_hydrant.jpg
  31. 31. The NMC Horizon Report > 2014 Higher Education Edition Identifies top emerging technologies, trends, and challenges that will have a major impact on teaching, learning, and creative inquiry in pre-college education over the next five years. Most important key driver is that the education paradigms are shifting to include online learning, hybrid learning and collaborative models. http://www.nmc.org/about
  32. 32. What does NMC do? Highlights six emerging technologies or practices that are likely to enter mainstream use with their focus sectors within three adoption horizons over the next five years.
  33. 33. Key Trends Accelerating Higher Education Technology Adoption http://www.nmc.org/about
  34. 34. Significant Challenges Impeding Higher Education Technology Adoption http://www.nmc.org/about
  35. 35. Important Developments in Educational Technology for Higher Education http://www.nmc.org/about
  36. 36. http://www.nmc.org/news/its-here-horizonreport-2014-higher-education-edition http://www.nmc.org/about
  37. 37. http://sylviaellison.edublogs.org/2011/02/15/goal-3-learning-defined/
  38. 38. New Opportunities
  39. 39. 21st Century Indian Learners • Net Generation • Millennials • Digital Natives • Multi-taskers Image source: http://phys.org/news/2012-01-million-world-cheapest-tablet-india.html
  40. 40. Social Media Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media. http://whatis.techtarget.com/definition/social-media
  41. 41. http://socialmediatoday.com/jonathan-bernstein/1894441/social-media-stats-facts-2013
  42. 42. http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographicinfographic/social-media-user-demographics-based-on-network/
  43. 43. http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographicinfographic/social-media-user-demographics-based-on-network/
  44. 44. http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographicinfographic/social-media-user-demographics-based-on-network/
  45. 45. http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographicinfographic/social-media-user-demographics-based-on-network/
  46. 46. http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographicinfographic/social-media-user-demographics-based-on-network/
  47. 47. http://www.nielsen.com/us/en/reports/2012/state-of-the-media-the-social-media-report-2012.html
  48. 48. Social Media in Research Design For many, Facebook, Twitter, online communities and the like are virtual fountains overflowing with consumer content just waiting for researchers with their buckets to scoop up every juicy detail. As someone recently put it, “[Social media] provides a gold mine of information just a click away.” http://researchdesignreview.com/category/research-design-methods/social-media-research-design-methods/
  49. 49. Using Social Media to Research Image source: http://soshable.com/social-media-market-research/
  50. 50. Role of Social Media in Research • Social Media is not just about networking with friends and family • used to increase awareness / research purposes • Knowing your target research sample / population
  51. 51. Impact of Social Media on Research • One of the healthy outcomes from the rise of social media and mobile research is that it has brought to the forefront the issue of the balance of power – or control – in research balance of power design. • Method specialists who are proponents of social media or mobile research often assert that a big advantage of these approaches is that the participant, not the researcher, controls what is shared or not shared. • Qualitative researchers, for example, have discovered the value of PINTEREST where, without any researcher involvement, they surmise the hobbies and characteristics of individuals that represent some segment of the population. • And a mobile qualitative research study empowers the participant to select when, where, and how (in what format) information is provided to the researcher. • The researcher may start with a few basic questions but it is the research participant (knowingly or not) who controls the input. http://researchdesignreview.com/category/research-design-methods/socialmedia-research-design-methods/
  52. 52. Research and Pinterest
  53. 53. Research and Pinterest • Projective techniques come in a variety of flavors – collage, personification, bubble drawing, role playing, etc. – there is also guided imagery, picture sorts, sentence completion, tarot cards, and more. • The types of projective techniques used by researchers has grown over the years (and continues to grow), primarily because many researchers believe that there is no limit to what is acceptable as a projective technique, and online resources such as Pinterest have broadened the projective possibilities. http://researchdesignreview.com/category/research-design-methods/projective-techniques/
  54. 54. Using SM for Research: Asking Questions http://www.socialmediaexaminer.com/study-reveals-why-consumers-fan-facebook-pages/
  55. 55. Google Alerts - Monitor the Web for interesting new content
  56. 56. Getting honest opinion: Social Search Functionality • Own search functionality >> Twitter, Facebook, Pinterest and LinkedIn • Can dive deeper into researching your respondents and finding out what they have to say • An honest opinion of your customers as it is a way for people to express their true feelings.
  57. 57. Social Search Functionality
  58. 58. From “Marketing Research” to “Marketing Information” in 2020 The continued growth in technology will result in the “digitization of everything” which will result in a “paradigm shift” in marketing research tools and techniques. And in 10 years the “leading-edge companies will address 80% of their marketing issues by ‘fishing the river’ of information.” Fishing, as in mining clicks, blogs, communities, videos, anything and anywhere people virtually connect. …Ian Lewis http://researchdesignreview.com/category/research-design-methods/social-media-research-design-methods/
  59. 59. SOCIAL MEDIA and RESEARCH “The Social Web has multiplied the voice of the customer, listening and responding quickly is more important than ever for success” http://www.siliconvalleyrg.com/business-growth/social-media-research/
  60. 60. http://zaidlearn.blogspot.in/2012/08/using-social-media-for-research-apame.html
  61. 61. http://www.kantarmedia-healthcare.com/moreconsumers-using-social-media-for-health-research
  62. 62. Users Behavior Dynamics in Online Social Networks Mission To achieve a better understanding about direct/indirect cyber threats in popular social networking websites like: Facebook, Twitter, Google+, LinkedIn and Netlog.
  63. 63. Social Media Tools in Education (a) Used for social networking >> Facebook or Twitter (b) Designed for sharing user-generated content >> blogs, YouTube, or Flickr.
  64. 64. Factor Analysis through Social Media http://books.google.co.in/books?id=G5STAgAAQBAJ&pg=PA157&lpg=PA157&dq=factor+analysis+and+social+media&source=bl&ots=6 fsTun2GD9&sig=JTbLhKKk_ZgOcxR9cWQl9G3Noi8&hl=en&sa=X&ei=YxT5UozsJIiVrAesYC4AQ&ved=0CDoQ6AEwAw#v=onepage&q=factor%20analysis%20and%20social%20media&f=false
  65. 65. How to apply Factor analysis to social media data? http://books.google.co.in/books?id=G5STAgAAQBAJ&pg=PA157&lpg=PA157&dq=factor+analysis+and+social+media&source=bl&ots=6 fsTun2GD9&sig=JTbLhKKk_ZgOcxR9cWQl9G3Noi8&hl=en&sa=X&ei=YxT5UozsJIiVrAesYC4AQ&ved=0CDoQ6AEwAw#v=onepage&q=factor%20analysis%20and%20social%20media&f=false
  66. 66. http://www.genpact.com/docs/resource-/application-of-factor-analysis-in-social-media.pdf
  67. 67. http://www.genpact.com/docs/resource-/application-of-factor-analysis-in-social-media.pdf
  68. 68. http://www.genpact.com/docs/resource-/application-of-factor-analysis-in-social-media.pdf
  69. 69. Publishing Research https://www.gov.uk/government/news/dfid-research-research-stories-response-and-social-media
  70. 70. Changing Research Communication • Essentially, social media has changed research communication from presentation to CONVERSATION. • Cranston: “This increasing emphasis on two way communication and conversation has transformed organisational communications and is crucial to effective online knowledge sharing.” https://www.gov.uk/government/news/dfid-research-research-stories-response-and-social-media
  71. 71. Quick Sharing of knowledge • Harnessing the knowledge sharing capacity of an existing community (such as Twitter, Facebook, LinkedIn) opens new routes of access. • Evidence travels via existing networks so that the burden of communication no longer hangs solely on journal publication and distribution. https://www.gov.uk/government/news/dfid-research-research-stories-response-and-social-media
  72. 72. medium shapes the message • The DFID research twitter community has over 10,000 followers. While DFID research tweets directly to its followers daily, the real power lies in the retweets.
  73. 73. Role of Twitter http://phys.org/news/2013-09-tweets-science.html
  74. 74. But the story has changed • Social media has altered the traditional parameters of storytelling. • Now, a story can consist of only a few words or just an image. • Linked data and online materials mean that communication need only begin the story; it directs the audience to wear the evidence can be found. • It lets the existing conversation develop and tell the story. https://www.gov.uk/government/news/dfid-research-research-stories-response-and-social-media
  75. 75. Reaching Audiences • With the emergence of younger platforms, such as Google+ and Pinterest, it is becoming steadily easier for researchers to reach audiences in innovative and engaging ways. https://www.gov.uk/government/news/dfid-research-research-stories-response-and-social-media
  76. 76. Statistics and Social Media • • • • http://www.gapminder.org/for-teachers/ Trendalyzer From Wikipedia, the free encyclopedia An example of Trendalyzer software use: Gapminder World Trendalyzer is an information visualization software for animation of statistics that was initially developed by Hans Rosling's Gapminder Foundation in Sweden. In March 2007 it was acquired by Google Inc.. The current beta version is a Flash application that is preloaded with statistical and historical data about the development of the countries of the world.
  77. 77. use Gapminder tools in your classroom
  78. 78. OECD EXplorer http://stats.oecd.org/OECDregionalstatistics/#story=0
  79. 79. OECD Many Eyes
  80. 80. Many Eyes • Many Eyes is a site where users can explore through visualizations, participate creating visualizations, uploading data set and learn more. • Many Eyes, as we can read in its home page, “is a bet on the power of human visual intelligence to find patterns…It is that magical moment we live for: an unwieldy, unyielding data set is transformed into an image on the screen, and suddenly the user can perceive an unexpected pattern.” http://www-958.ibm.com/software/analytics/manyeyes/
  81. 81. http://abs4libraries.blogspot.in/
  82. 82. http://www.classtools.net/
  83. 83. https://www.lucidchart.com/
  84. 84. http://flowingdata.com/
  85. 85. http://www.calc3d.com/
  86. 86. http://www.geogebra.org/cms/en/
  87. 87. http://www.forbes.com/sites/davidleinweber/2013/04/26/bigdata-gets-bigger-now-google-trends-can-predict-the-market/
  88. 88. https://sites.google.com/site/immersiveworldne wbiehelpdesk/statistics/statistical-trends
  89. 89. Gini coefficient of Education http://en.wikipedia.org/wiki/Gini_coefficient#Gini_coefficient_of_education
  90. 90. Gini Indexes
  91. 91. Facebook data analysis and visualisation http://www.statschat.org.nz/2013/04/27/facebook-data-analysis-and-visualisation/
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