Introduction to Hospitality Industry

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hospitality industry, accommodation, guests

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Introduction to Hospitality Industry

  1. 1. Introduction to the accommodation industry Diploma in Applied Travel and Tourism Sales and Marketing - Accommodation
  2. 2. The hospitality industry <ul><li>The scope of the hospitality industry comprises of a range of businesses that provide services and facilities such as accommodation, food and beverage, entertainment, gaming and related products. </li></ul><ul><li>The term “hospitality” has become accepted over the years as a generic word, which describes the well being of services and facilities related to tourists and travellers. </li></ul>
  3. 3. Accommodation Sector <ul><li>The accommodation sector represents a vital part of the hospitality industry since the provision of accommodation, food and beverage is essential for anyone spending time away from home. </li></ul>
  4. 4. Who makes up the accommodation sector? <ul><li>How many different types of accommodation establishments can you think of? </li></ul><ul><li>Hotels, motels, bed and breakfast, youth hostel, backpackers, bed and breakfast, home stay, farm stay, Marae stays, self catering apartment, timeshare, caravan park, camping ground, boutique accommodation, cabins/huts in National Parks, apartments……. and more. </li></ul>
  5. 5. Who are our guests? <ul><li>Guests are the customers of the hospitality industry, they pay for the services and facilities provided by the accommodation establishments. </li></ul><ul><li>Each guest is different, differences such as age, gender, cultural background and their reasons for traveling. </li></ul><ul><li>Guests may be local residents, domestic or international guests. </li></ul><ul><li>They may stay for an hour or longer! </li></ul>
  6. 6. Consider your guests <ul><li>For most guests the basics of staying away from home is a “bed” and “food and beverage”, however some customers may require a little more! </li></ul><ul><li>What specific needs would the following customers want? </li></ul><ul><ul><li>Female corporate traveller </li></ul></ul><ul><ul><li>A couple with two young children </li></ul></ul><ul><ul><li>Retired couple on holiday </li></ul></ul>
  7. 7. Organisation chart
  8. 8. Front Office Department

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