S o the answer is Intero…but why? In the following pages you will discover how Intero differentiatesitself as a global leader with experience, innovation, andcompassion. Intero has solidified its presence in the Asia-Pacific region providing investors with the knowledgeand access to international real estate markets. Investorswill benefit from access to our top professionals whorepresent the Intero culture, speak a foreign language,who specialize in working with international buyers andwho will assist you in the purchase of real estate.
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SolutionIntero Real Estate Services is an innovative company in Silicon Valley and has extended itsbrokerage headquartered in Silicon Valley led reach across the country and around the globe.by real estate industry veterans Gino Blefari and In 2011, Intero announced the signing of its firstRobert (Bob) Moles. Named in 2005 by REALTOR® international master franchiseMagazine as one of the agreement with GPEA,fastest growing real estate The Intero Advantage Ltd the largest networkcompanies in the U.S., the • We’re here to make your Real of real estate offices inINTERO® brand has grown Estate investment experience a simple the UK, the signing of itsfrom one office to more than process first franchise office in50 corporately owned and Asia located in Shanghai,franchise offices, and 2,000 • Our rapid growth provides investors China and the launch of aagents. Intero was ranked with international connections and opportunities company owned office in#17, based on sales volume, Hong Kong.on the prestigious REAL • We offer a variety of services,Trends 500 list of America’s including a staff of experienced Intero is an Italian wordleading real estate companies real estate professionals and area that means “entire” orin 2010. specialists “whole”. It reflects Intero’s belief that a real estateFounded in 2002, Intero Real company’s vision shouldEstate Services, Inc. has quickly become one of extend beyond the bottom line to embrace thethe premier real estate brands in the U.S. In 2004, people it serves and the community in which itIntero Franchise Services Inc. began franchising resides. Our unique Intero offering is providingand currently is operating in many of the western international investors definitive access tostates. In 2009, Intero International Franchise professional property agents who are multilingualServices, LLC embarked on developing territories and specialize in working with internationalin Asia Pacific, Europe, Middle East, Africa and investors.the Americas. Today, Intero is the #1 real estate Our continued expansion represents the Intero commitment to a global brand presence, a necessary element to thrive and innovate in a real estate business.
How do you ensure the best personal attention with the finest access to quality real estate?Solution. Client Services DepartmentIntero InternationalInternatIonal referralsIntero International Client Services is here to makeyour Real Estate experience a simple one. Coast tocoast and everywhere in between, Intero has got itcovered. Throughout the U.S., Intero has a real estate Kevin Garty, VP of Relocation and Corporateprofessional ready to help investors find the ideal Services explains, “As an internationalproperty. Whether it’s an urban oasis or a country investor you will be placed with a specializedretreat, they’ll find the perfect property when they agent who speaks a preferred language andwork with us. will provide you with sufficient service to guarantee a smooth real estate transaction.”Presently our network is comprised of the very bestlocal and regional real estate professionals in theUnited States, the U.K., Shanghai and Hong Kong.We offer a variety of services, including a staff ofskilled agents and area specialists with experienceand knowledge with international investments.With a strong focus and an international view,we will ensure the best personal attention. InteroInternational Client Services brings you the best ofboth worlds: the finest access to quality real estatebrokerages around the world and internationalconnections with local market knowledge.
What is Intero’s process on inquiries regardingreal estate investment opportunities in the U.S.? Solution. Connect with an Intero international investment representative. the Process Our Intero international investment representatives located globally will connect you with our International Client Services Department located at Intero Headquarters in Cupertino, California. Once we obtain all your necessary investment requirements, we will connect you with a professional property agent who is multilingual and specializes in working with international investors Diana McGrogan, Director of Relocation and Client Services explains, “ Coast to coast and everywhere in between, Intero has got it covered. Throughout the U.S., Intero has a real estate professional ready to help investors find the ideal property.”“Intero International Client Services is here to make your Real Estateexperience a simple one. We offer a variety of services, including astaff of experienced real estate professionals and area specialists,”adds Jessica Sanchez, Referral Specialist, Relocation.
What They’re SayingThe Power 100 Top One Hundred Companies:An insider peek at the 100 people in Out of Nowheretown you really need to know If you’re looking for the Real Estate equiv-After years of frustration in dealing with tra- alent of a Ferrari Enzo (0 to 60 mph in 3.3ditional method- ologies of real estate prac- seconds), Intero Real Estate Services maytice, Gino Blefari decided to stake it out on his be it.own. And so, with a keen eye on client ser- July 2004vices and technology, he founded Intero RealEstate Services. He hasn’t looked back since,given that his decision created one of the fast-est growing Bay Area companies that is giv-ing real estate a shiny new persona, and homebuyers bright smiles. July 2004 “...You’re supposed to be the hottest Real Estate firm in the Bay Area.” Laurence Kudlow January 5, 2005Intero Hits A Home RunAs recognized in the July 2005 issueof the National Association of REAL-TORS®, REALTOR Magazine Intero isthe Fastest Growing Real Estate Com- Year In Reviewpany in the Nation. It was a very good year for some.... July 2005 Winners often seem larger than life. Sometimes it’s the magnifying effect of media; sometimes they just are. In 2004, there were a wealth of success stories to choose among. Here are our top 10: LarryBob Moles, President & CEO of Cendant Page and Sergey Brin of Google, Steve Jobs, Ar-Real Estate Franchise Group, Comes nold Schwarzenegger, Intero, Calpine, BlancaHome to California as Chairman of Fast- Alvarado, AMD, Covad, and Tishman SpeyerGrowing Intero Real Estate Properties.April 29, 2004 December 31, 2004Intero storms Silicon ValleyBrokerage grows to 800 salespeoplein 18 months April 22, 2004
What They’re Saying February 24, 2011Intero Franchise Services, Inc. Executes a Definitive Master FranchiseAgreement for the Houston Metropolitan AreaInnovative brokerage company further expands national presence with the opening of the first In-tero® Andare(sm) office in Texas Silicon Valley, CA – Intero Franchise Services, Inc. has signed a master franchise agreement in Tex- as with Avanti Capital Management (“Avanti”), a real estate investment group operating in the Houston metropolitan area. Avanti will operate as a master franchise of the Intero Brand with an exclusive territory that en- compasses the Houston, Texas metropolitan area. Avanti’s aggressive growth plans include, through an affiliate, opening its first company owned of- fice located in West Ave, this spring. West Ave is a hip luxury urban neighborhood located in the heart of River Oaks.Initial franchise locations are planned in the Katy and Woodlands markets. “We are honored toalign with the Intero family of companies, a premier brand with an amazing story that is rapidlyexpanding domestically and internationally,” said Avanti CEO and President of Intero Houston,Daniel Ciscomani. “We are excited to introduce a fresh approach into the Houston market withinnovative systems, training, technologies, and unmatched executive leadership.”The Intero office in West Ave will be led by local broker, Katie Maxwell, and will feature the InteroAndare design, a smaller technology-rich and more eco-friendly space designed for today’s mo-bile REALTOR.“The economics of a real estate brokerage today are different than a few years ago,” said TomTognoli Intero COO. “Ciscomani’s progressive business philosophy coupled with the Intero An-dare office model will revolutionize the way real estate is done in Houston.”Intero President and CEO Gino Blefari added, “Continuing to build on our global presence, thisagreement presents an incredible opportunity to further align Intero with internationally recog-nized U.S. markets.”The launch of Intero Houston follows the recent announcements of Intero UK, Intero Shanghaiand Intero Hong Kong locations.
What They’re Saying February 16, 2011Intero International Franchise Services, LLC, goes global signing firstmaster franchise agreement in the UKIntero brand and innovations now available in the UK and beyondSilicon Valley, CA –-Intero International Franchise Services, LLC, has signed a master franchiseagreement to extend the Intero brand into new markets with GPEA, LTD.GPEA, LTD is the owner of two of the largest real estate networks in the UK, the Guild of Profes-sional Estate Agents and Fine & Country. Together their more than 700 offices service the UK. Mike Bidwell, Former COO of Fine & Country and today’s CEO of Intero UK explains, “My intention for bringing the Intero® brand to the UK is to revolu- tionize real estate. The Intero presence in the UK as a leading brand will pro- vide quality services and solidify exceptional relationships.” Intero Chairman Robert Moles adds, “We are thrilled with this agreement be- cause it allows us to walk right through Europe’s front door to expand the In- tero brand, and our spirit of innovation, to a market hungry for a new approach to the traditional real estate brokerage.” Malcolm Lindley, Founder of the Guild of Professional Estate Agents, stated, “My commitment to maintaining a higher standard in global luxury real estate is perfectly suited to the Intero brand and the people who stand behind it. The systems, training, technologies and unmatched executive team all contribute to an extraordinary approach to real estate that will find great reception in these new markets.” The launch of Intero® UK follows the recent announcements of the first Asia Intero franchise, Intero Shanghai and the opening of the Intero Hong Kong location.“Our continued expansion represents the Intero commitment to a global brand presence, a neces-sary element to thrive and innovate in a real estate business,” concludes Intero CEO Gino Blefari.
What They’re Saying January 31, 2011Intero International Franchise Services, LLC. Signs FirstFranchise in AsiaLeading brokerage company to open first Asia office in Shanghai, China CUPERTINO, SILICON VALLEY, USA – January 31, 2011 Intero International Franchise Services, LLC. (“Intero”) an- nounced the signing of its first international franchise in Asia located in Shanghai, China with Global Gate Property Corp (“GGP”).GGP is an international real estate group, who works with investors seeking to gain exposureto real estate investment opportunities. A highly experienced management team leads GGP.The team has been operating in Asia for over three decades, and has built up an extensive net-work of connections across Asia.GGP CEO Gary Ohlbaum said the deal with Intero® creates a great opportunity to link with acompany with a strong Western US presence that is the market leader in Silicon Valley, Califor-nia. “Being part of this global community allows us to offer our partners and clients investmentopportunities from within the group rather than referring out the business to other broker-ages,” said Ohlbaum.David Cheung, who heads GGP’s Shanghai operations, said: “The continued growth of Asia’seconomies, high asset prices, particularly in real estate, and rising currencies relative to the USdollar, have made Asians significant buyers of US real estate. The Intero brand’s strength in theUS, particularly in California, where many Asians choose to buy given its geographical prox-imity to Asia, established Chinese community, favorable climate, and economic, educationaland work opportunities, make it the ideal partner to provide quality real estate investment op-portunities to our client base.”The first Intero franchise in China follows the company’s plan to expand internationallythroughout the Asia-Pacific region. Intero International offers master franchise opportunitiesin select markets throughout the world.Intero Chairman Bob Moles pointed to China’s huge growth in home ownership and with 1.3billion people it presents a great business opportunity. “With the Intero strong value proposi-tion, we know that our company will quickly rise above the competition,” he said.Intero CEO Gino Blefari noted that the first Shanghai franchise represents the company’s com-mitment to solidifying the brand’s global presence, a necessary element to thrive and innovatein today’s real estate business.“We’ve always thought about expansion in terms of the individuals involved. We go where wefind people who are the right fit for the Intero brand because they have the same values andbelieve in the culture we’ve created. The GGP executives are those people. With them on board,we simply couldn’t pass on the opportunity to expand,” Blefari said.
What They’re Saying October 26, 2010Intero Franchise Services, LLC, expands footprint in Asia-Pacificregion through listings distribution deal with iProperty websitesIntero now distributes more property listings than any other U.S. broker to the leading onlinenetwork CUPERTINO, CA - Intero Real Estate Services, Inc. a lead- ing U.S. real estate brokerage that has recently expanded its brand globally, as a franchisor, through Intero Franchise Ser- vices, Inc. and Intero International Franchise Services, LLC,announced that is has dramatically expanded its presence in the Asia-Pacific region througha partnership with the iProperty network of websites, which contains several of the region’sleading online real estate destinations.As part of the deal, Intero® syndicates all of its active listings to iProperty.com’s network ofsites, which includes iProperty.com.sg (Singapore), iProperty.com.my (Malaysia), and Go-Home.co.hk (Hong Kong). The company now displays more listings on the network thanany other U.S. brokerage.According to the National Association of REALTORS, over $40 billion in U.S. real estate wassold to foreign buyers last year. “You need to be where the buyers are to succeed in real es-tate,” said Al Mendoza, Managing Director of Intero Asia-Pacific. “And right now, the num-ber of buyers in this region looking for property online is exploding. We saw the opportunityhere early and plan to expand our leadership position into the future.”“The same innovative spirit that propelled Intero from Silicon Valley to national prominencehere in the U.S. is driving our expansion into new markets across the globe,” said InteroPresident and CEO Gino Blefari. “Being the first to do something is something we’re com-fortable with and will benefit our customers and partners looking for opportunities in theAsia-Pacific region.”The Intero Asia-Pacific regional operations offer entrepreneurs in the region the opportunityto affiliate with one of the world’s most innovative real estate brands. The Intero brandsfocus on technology, training and superior systems led it to become the fastest organicallygrown real estate brokerage in U.S. history as recognized in Realtor Magazine July 2005.
What They’re Saying September 13, 2010Intero Real Estate Services, Inc. now offers property search in13 languagesLeading U.S. brokerage announces website feature enabling easier search for buyersaround the globe CUPERTINO, SILICON VALLEY, USA - Intero Real Estate Services, a leading U.S. real estate brokerage that has expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero International Franchise Services, LLC, an- nounced that it now has the capability to search any property within MLSListings on InteroRealEstate.com in 13 languages, expanding home search capabilities to buyers more comfortable using their na- tive language. The new translation feature makes finding property easier for the company’s interna- tional customers as well as Intero’s do- mestic buyers, which represent a widely diverse demographic. It is also vastly more user-friendly and accurate than “machine translation” tools, which many real estatecompanies currently use. Visitors to InteroRealEstate.com can be assured that native speakers havetranslated property information, with special attention to real estate terms.The language option is very simple to use. Just visit InteroRealEstate.com and choose among the lan-guages listed at the bottom of the property search box. Once chosen, all the search parameters, listingresults and property details will then appear in the user’s language of choice. Languages availableinclude English, Spanish, French, German, Italian, Russian, Japanese, Chinese Traditional, ChineseSimplified, Vietnamese, Portuguese, Polish and Korean.“At Intero we have realized that our consumer reach goes beyond the U.S.,” said Gino Blefari, Presi-dent and CEO of Intero. “Recognizing our global audience, it was important for us to make the realestate Internet experience easy and understandable – and to invest in the technologies needed tomake that possible.”“Intero now offers franchise opportunities to entrepreneurs around the globe serving incredibly di-verse markets,” Bob Moles, Chairman of Intero added. “Offering a compelling online real estate ex-perience in any language is critically important to their success.”Concludes Blefari, “Innovation is our commitment and in this case that means delivering a better so-lution for non English-speaking buyers than our competitors. I believe we have made that happen.”
What They’re Saying July 26, 2010Intero Real Estate Services, Inc. expands innovative franchisenetwork in California and NevadaLeading U.S. brokerage announces franchises in Discovery Bay, Brentwood, San Diegoand Minden, NVCUPERTINO, SILICON VALLEY, USA - Intero Real Estate Services, a leading U.S. real estatebrokerage that has recently expanded its brand globally, as a franchisor, through Intero FranchiseServices, Inc. and Intero International Franchise Services, LLC, announced its continued expan-sion with the conversion of a former Alain Pinel brokerage affiliate in Discovery Bay and Brent-wood, CA to the Intero Real Estate brand, and the addition of new franchises in San Diego, CA,and Minden, NV.More than forty agents will join Intero Discovery Bay and Intero Downtown Brentwood fran-chise. This office will complement an existing Intero franchise in Brentwood.“We are pleased to welcome our new franchisees and agents today at a time when our competi-tors are retrenching,” said Intero Real Estate Services COO Tom Tognoli. “This expansion speaksto our commitment to innovate and thrive in an ever-changing business.” LeeAnn Hogge, co-owner and manager of what will become the new Intero Dis- covery Bay and Downtown Brentwood offices, said: “We’re thrilled to become part of the Intero® family, and feel good knowing that we’ll have the technology and expertise needed to win in today’s market.” Bryan Hogge, co-owner and manager of the future Intero Discovery Bay and In-tero Downtown Brentwood offices, added: “We’ve worked hard to build our reputations in thismarket and the Intero® brand will help us grow and innovate upon that foundation.” Intero Downtown Brentwood is the second Intero franchise to open in Brentwood, CA, joining the very first Intero franchise at 5541 Lone Tree Way, established in 2005 by owners Denise McGrew and Erin Gonzalez. Intero also announces two new franchises in San Diego, CA and Minden, NV. Intero El Cajon, will be owned and managed by Sandy Miller, and Intero Minden Nevada, will be owned and managed by Teddy Carlson-Brown.
What They’re Saying July 1, 2010Intero Real Estate Services, Inc. executives keynote presti-gious global real estate seminars in Singapore and Hong KongBlefari and Moles share innovative approach to distressed property opportunity globally aswell as in the U.S.CUPERTINO, SILICON VALLEY, USA - Intero Real Estate Services, a leading U.S. realestate brokerage that has recently expanded its brand globally, as a franchisor, throughIntero Franchise Services, Inc. and Intero International Franchise Services, LLC, an-nounced that its Chairman, Robert Moles, and CEO, Gino Blefari, recently made key-note presentations at two prestigious global real estate seminars in Singapore and HongKong to share insights learned from leading the exponential growth of a global broker-age company in the distressed property market. Gino Blefari, Intero® President and CEO, spoke at the iProperty Real Estate Seminar 2010 in Singapore about distressed property opportunity both globally and in the U.S. He said that while real estate is still very much a local business, market insights and tech- nology innovation can be shared globally to new markets and new business partners. Both factors have been critical to Intero’s own growth. “Not all markets are distressed markets, but all markets have dis-tressed property opportunities. California has been at the epicenter of the global hous-ing crisis, yet Intero has grown to lead in market share in Santa Clara County, the largestmarket in Silicon Valley, in spite of this challenge. We did so by leveraging technologyand honing a deep understanding of current market dynamics and letting those in-sights guide our actions,” Blefari said. Robert Moles, Intero® Chairman, gave a keynote presentation about the global distressed property opportunities at the SMART Investment & International Property Expo in Hong Kong in June. Said Moles on the experience, “We are excited to share our story of success in distressed markets with agents and investors from across the globe as we continue the worldwide expansion of our brand.” Moles continued, “Our experience in California gives us a unique perspective on thriving in a difficult market.”
What They’re Saying May 27, 2010Intero Real Estate Services climbs to #17 on the 2010 REALTrends 500 list of America’s largest real estate companiesSilicon Valley-based brokerage and franchisor is the youngest firmamong the top twenty companies on prestigious list CUPERTINO, SILICON VALLEY, USA - Intero Real Es- tate Services, a leading U.S. real estate brokerage that has recently expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero Inter-national Franchise Services, LLC, announced that it ranked #17, based on sales volume, onthe prestigious REAL Trends 500 list of America’s leading real estate companies for 2010.Intero is also the youngest company within the list’s top twenty firms - a fact that under-scores the rapid growth and success of the Intero brand. Intero was founded in 2002 andbroke into the REAL Trends top 25 in its second full year of operation – a first for any realestate company.The REAL Trends 500 list is published by REAL Trends, Inc., a publishing company consid-ered to be a leading source of real estate analysis and information.“We are honored to make the REAL Trends 500 again – it represents a who’s who of Ameri-can real estate companies, said Gino Blefari, Intero President and CEO. “The fact that Interois one of the youngest firms on the list is particularly meaningful to all of us at Intero whobelieve real estate is ready for our brand of innovation.”Intero’s growth is driven by re-thinking the real estate brokerage. The company was amongthe first to syndicate listings on the Internet, has been recognized for its outstanding Websiteand has reinvented the real estate office. Intero is now expanding its brand nationally andinternationally through master and single-unit franchising.“The REAL Trends 500 has always been a marker of success in this business”, said Bob Moles,Intero Chairman and former President and CEO of the Real Estate Franchise Group of Cen-dant Corporation, the largest franchiser of residential and commercial real estate brokerageoffices in the world. “The fact that the Intero® brand has made it so far so fast is a validationof our commitment to sustained innovation.”
What They’re Saying May 4, 2010Intero Real Estate Services, Inc. makes new, more efficientreal estate office model available to franchisees worldwideThe ‘AndareSM’ Office, launched in Silicon Valley, enables real estate brokers to sustainprofitability while delivering a compelling customer experience CUPERTINO, SILICON VALLEY, USA - Intero Real Estate Servic- es, a leading U.S. real estate brokerage that has recently expanded its brand globally, as a franchisor, through Intero Franchise Ser- vices, Inc. and Intero International Franchise Services, LLC, has announced that its groundbreaking Andare office model is now available to companies choosing to affiliate with the Intero brand. The Andare model, first piloted by Intero in Silicon Valley, re-wrote the book on what a real estate office should be: a cost-efficient op- eration that delivers a memorable experience to agents and con- sumers alike. Gone are the seldom-used cubicles, replaced with wired pods for agents who drop-in and head out. Gone are the fax machines, file cabinets and copiers, replaced with wireless Inter- net and Web-based transaction management. The Andare office is an environment built for today and tomorrow, not yesterday.A multimedia presentation of the Andare office canbe viewed online.‘The economics of a real estate brokerage today aredifferent than a few years ago - that’s a fact that can-not be ignored’ said Gino Blefari, President and CEOof Intero Real Estate Services. ‘The real estate officeas we have known it needed to change, so we rein-vented it completely with Andare.’ Intero has developed a turnkey plan for franchi- sees around the globe to create their own Andare offices. Research, floor plans, operational and man- agement practices and consulting are available to Intero affiliates that wish to open Andare offices in their markets. ‘Andare was a big part of my decision to affiliate with the Intero brand because it gave me some- thing new and exciting to bring to the marketplace and will put me on a profitable track from dayone,’ said Sandy Miller, the owner of the soon to be built Intero Rancho San Diego, Californiabranch. ‘There’s a lot of talk about innovation in real estate right now, but Intero was the onlycompany that delivered substance.’
What They’re Saying March 25, 2010Intero Real Estate Services, Inc. wins prestigious Website awardfrom Leading Real Estate Companies of the World®Organization representing over 600 premier real estate companies in 35 countries across theglobe recognizes Intero for design excellence CUPERTINO, SILICON VALLEY, USA - Intero Real Estate Services, a leading U.S. real estate brokerage that has recently expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and In- tero International Franchise Services, LLC, was awarded the Leading Real Estate Companies of the World® Best Visual Design of 2009 award for its flagship website, interorealestate.com. The award was presented by Leading Real Estate Companies of the World®, a global network of distinctive real estate firms, at the organi- zation’s annual conference in Las Vegas, Nevada.The award comes on the heels of a recent redesign of interorealestate.com to reflect the latest designstandards, highlight the company’s expanding international presence and create a visual experiencethat reflects the spirit of innovation that drives the Intero brand.“It is not a coincidence that our global headquarters sits next to the Apple® Computer campus,”said Gino Blefari, Intero® President and CEO. “We recognize the importance of design in everythingwe do – especially online, which is where most property buyers and sellers first encounter real estatebrands today.”Bob Moles, the Intero Chairman, added, “Real estate operators around the world have known foryears that the Web is a critically important brand touchpoint, but most have failed to take action andmake the investments needed to deliver usable, compelling online experiences. We believe this inac-tion is no longer sustainable and have made the investments needed to ensure our growing networkof franchisees excel in this area.”The Intero® approach to designing online experiences is based on a set of principles any company,in any country, would do well to follow:User focused design: Design should be driven by the needs of end users, not the brand. This requirestaking the time to understand what property buyers and sellers want when they go online, thendelivering it to them in the clearest way possible. Though simple, this idea has been largely ignoredby real estate companies intent on designing with their needs in mind.Restraint: Website design in real estate has long been plagued by unnecessary complexity. Designsladen with marginally useful features, self-promotional copy and heavy graphics are the norm. Thisgets in the way of users seeking what they truly want, which ultimately harms the brand.Quality: Real estate companies that spend millions on palatial offices and expensive print collateraloften balk at spending thousands on quality Web design. This is exactly backwards. Insisting on –and investing in – good Web design is imperative.Concludes Blefari, “This award is an important validation for us, and one we are particularly hon-ored to receive given the strength and breadth of the organizations in the Leading Real Estate Com-panies of the World® network.”
What They’re Saying January 14, 2010The Intero Real Estate Brokerage StoryIntero Asia Pacific is a real estate brokerage in the region that is an independent partnerof Intero Real Estate ServicesSimon PhunIntero Asia Pacific is a real estate brokerage in the region that is an independent partner of InteroReal Estate Services, one of the United State’s most exciting real estate brand which was most re-cently voted as ‘The Best Real Estate Company in Silicon Valley’ by readers of San Jose MercuryNews. iProperty.com catches up with Al Mendoza, managing director, Asia Pacific region of InteroReal Estate Services to see what’s the buzz all about.iProperty: Please tell us more about Intero Asia Pacific.Mendoza: I will start at the beginning with what Intero Real Estate Services, Inc. is, followed by itsdrive to expand globally.Established in October 2002, Intero Real Estate Services Inc., has quickly become one of the UnitedState’s premier real estate brands. Intero Real Estate Services, Inc. has grown from one office tomore than 40, and has more than 1,800 agents. The Intero mission is to change the face of real estate;it is a different kind of company. Technology is at the core of what makes Intero such a forwardthinking and innovative company. With our headquarters in Silicon Valley, California, the Interostrategy remains focused on striving to be at the forefront of how realtors, home buyers and sellersare using technology to complete their transactions.The brokerage has been honored with numerous awards including being named the fastest growingreal estate company in the United States, out of 80,000 brokerages in REALTOR Magazine (2005).Gino Blefari Intero’s president and chief executive officer, and chairman Bob Moles were also giventhe ‘RISMedia National Home Ownership Award’ at the 2007 NAR Conference & Expo for ‘out-standing achievements among residential real estate’s most influential and charismatic leaders.’The Intero goal is to expand their franchise model, and to build market share and a strong brandfootprint around the globe. Intero Real Estate Services, Inc., through its affiliate Intero InternationalFranchise Services, LLC is expanding in Asia through the sale of master franchises. Master franchiseagreements will, grant exclusive rights within a territory, allow master franchisees to build realestate franchise networks and operate company owned offices. We seek to affiliate with the mostqualified and well-capitalised entrepreneurial individuals and entities with franchising licensingand/or real estate experience. Intero International Franchise Services, LLC is led by its president,Javier Parraga, who has over 20 years in real estate franchising and in just over 13 years is creditedwith successfully negotiating and signing more than 100 master franchise agreements coveringover 150 countries and territories.I have the honour to implement the Intero expansion effort in the Asia Pacific region as managingdirector of Intero Asia Pacific. Over the course of a 10-year career involving franchise development,I have been honoured as an accomplished deal maker with expertise in mergers/acquisitions, fi-nancial analysis, new business development and sales strategies. As a former vice president of Continued on next page...
What They’re SayingContinued from previous page International Development for real estate conglomerate Realogy Corporation, I was responsible for the development of Century 21, Coldwell Banker, ERA, and Better Homes and Gardens real estate brands throughout Asia Pacific. I have been recognised for the success of numerous merg- ers/acquisitions and completed over 40 U.S. and international franchise agreements. Intero Asia Pacific is an independent partner of Intero International Franchise Services, LLC in the Asia- Pacific region. iProperty: How do you, as the managing director of Intero Asia Pacific, view the current real estate market climate in the region? Mendoza: Overall, the Asia Pacific market climate is very positive. There are nearly three billion people and several million home sales annually in the region. Specifically in Hong Kong, the housing price index rose over 13% this year and sales numbers have steadily increased. The country has benefitted from an influx in buyers and investors from mainland China, a series of stimulus packages from the government and relatively low interest rates which all have contributed to the rise in prices. The housing market in Hong Kong took a hit during the global financial crisis, but after falling 17% from June-December 2008, the residen- tial price index rebounded and rose by 20% from the previous year’s bottom, according to the Ratings and Valuation Department (RVD). Singapore, also a central gateway for the region, ranks as the number two investment in 2009 and has experienced a complete turnaround from reports and prospects earlier this year. New developments are selling as fast as they hit the market and property prices have continued on an upward trend, expected to close 2009 on a strong note. According to PropertyWire, private sector developers launched 2,878 new flats in July 2009, an all time high, and 2,767 of them were sold out within a month. Further, sales of new luxury developments in Singapore’s reclaimed areas on the offshore island of Sentosa, where prices average SGD2,000-SGD3,500 per square foot, are reported to be steady. For Malaysia, investors and expatriates have been flocking there due to a low cost of living and mild weather. Federal incentives designed to draw foreigners have been beneficial for investors in recent months, and while other countries in the region have experienced price declines as a result of the financial crisis, Malaysia’s properties have remained steady. Malaysia’s advantage is that current interest rates are at a 25 year low and developers of new buildings have been more flexible and willing to throw in incentives at no additional cost. iProperty: Where would the key real estate growth areas? How about for Malaysia, Singapore and Hong Kong? Mendoza: Hong Kong’s growth areas would be in the luxury markets, where foreign investors, particularly from mainland China buy with cash, and across rental properties, which have en- joyed a good margin with rental income for investors. So, for Hong Kong I feel there would be a strong showing across residential and commercial properties. Singapore continues to experience record sell-outs of new properties and units are sold before the ink has dried on their listings. I predict that foreign investors in commercial properties, as well as a new, young generation purchasing residential units and homes will keep the market steady, if not drive it up. Singapore is facing another record year of sales volume, and this goes across residential, commercial and industrial. Continued on next page...
What They’re SayingContinued from previous page Malaysia is still on a push to promote itself as an international retirement destination, is likely to revamp its Malaysia My Second Home (MM2H) program. The MM2H program, which at- tracted over USD1 Billion to the property sector in total, is now looking beyond the average retiree or international property buyer, and is going after high net-worth individuals who may be willing to invest large amounts of capital into the economy. I would see the primary growth area here to be residential. iProperty: What is the Intero experience like? How does customers benefit from dealing with the company? Mendoza: The Intero experience is like none other. It is a revolutionary approach to real estate that starts at the core: with its franchisees. The Intero advantage exists within its franchising support. Three regions worldwide each have, or will soon have, their own managing director/executive director who will not only respon- sible for finding qualified master franchise candidates but will be accountable for acting in a consultative manner to assist master franchisees grow their business. The consultative approach helps them grow their business by adapting the platform to accommodate local laws, customs and business as well as support through quarterly on-site consulting visits targeted at helping to grow their businesses and make the most of the technology platform. The Intero platform offered to franchisees is fully integrated and covers marketing, technology, and comprehensive training. Response, thus far, has been positive. There is interest in breaking through the clutter and ex- panding a different kind of franchise network. Intero looks to work with the best, and we select well-capitalized entrepreneurial entities with franchising, licensing, and/or real estate experi- ence. They need to have a long term horizon (10 years) and a commitment to build the business. Once established, the Intero experience extends to agents and salespeople who work in the sys- tem. The Intero culture has helped to attract market leaders, top agents and managers who drive the success of the offices and extend the Intero culture onto home buyers and sellers, and prop- erty investors. Intero is an Italian word that translates to ‘entire’, and it is meant to represent the company’s philosophy of empowering people – clients, agents and employees – to achieve what they want in all aspects of their lives. iProperty: What are the good habits that real estate buyers must have and why? Mendoza: Real estate buyers need to be savvier than ever, and use all of the tools at their disposal. With increased globalisation, buying Gone are the days where buyers had to fly somewhere and spend days searching through pa- per listings and following real estate agents around to countless properties. The Internet has enabled everything from direct access to Multiple Listing Services (MLS) to virtual home tours and detailed photos. Working virtually with a broker is becoming accepted practice, and things like digital signatures have made the paperwork process more seamless. The Intero strategy syndicates listings to search engines like Trulia, Zillow, Google Maps Real Continued on next page...
What They’re SayingContinued from previous page Estate, and Yahoo Real Estate, and has pulled out of all print advertising and featured listings. Since syndication, Intero has created an online footprint that draws more traffic than any news- paper/print advertisement while experiencing no dip in traffic. This marks a fundamental shift in the way real estate services are delivered, and it puts our franchisees ahead of the curve. At the heart of the Intero marketing plan is social media. Intero hosts two blogs: http://in- teroreblog.com, information on marketing and real estate trends for consumers, and http:// interomojo.com, inspiration, better business practices and Cool Apps (free tech tools and tips) for brokers/agents. Intero also has weekly email blasts and integrated usage of Facebook, Twit- ter, and LinkedIn. So, it is critical that today’s buyers understand what the Internet can afford them – and that they engage with the online entities that can help them get the most out of their buying experience. Finally, it is important for buyers to educate themselves on the purchasing process, and to align themselves with strong agents and reputable real estate brokerages. Intero Real Estate Services, Inc. and Intero Asia Pacific are committed to offering the latest in training, technology and tools to their franchisees, so that buyers and investors can have the peace of mind that they are being represented by the best in the industry.
What They’re Saying November 13, 2009INTERO REAL ESTATE SERVICES, Inc. expands brand awarenessin Asia Pacific with PropGO.com and PropGOLuxury.comPropGO.com and Intero team together CUPERTINO, CA – Intero Real Estate Services, Inc. (“Intero®”), a real estate brokerage firm that has leveraged technology to grow from its Silicon Valley roots to international prominence, and Asia’s lead- ing online real estate media group, Asia Interactive Corp, which owns PropGO.com (http://PropGO. com) and PropGOLuxury.com (http://www.Prop- GOluxury.com) brands, have announced today that they have teamed together to bring Intero franchi-sees, brokers and realtors alike expanded global exposure for their property listings. The Intero®brand, which launched its Asia-Pacific division earlier this year, has already initiated sending all ofits luxury property listings to both the http://PropGO.com & http://www.PropGOluxury. com sites.Intero is one of the first U.S. – based real estate brands to gain Asian distribution through Asia Interac-tive Corp (the only U.S. based online real estate company with operations in Asia).“This represents a major milestone in our expansion into the Asia-Pacific region, giving us accessto a huge audience of buyers throughout the area,” said Al Mendoza, Managing Director of InteroAsia-Pacific, Intero International Franchise Services, LLC.’s independent partner in the Asia-PacificRegion. “Intero was one of the first real estate companies to embrace online distribution of listings inthe United States and we intend to once again lead the pack in seizing the online opportunity in Asia.”“Interest in American property in the Asia-Pacific region has increased dramatically in the past yearas Asian buyers take advantage of the weak U.S. Dollar and declining housing prices. Furthermore,affluent Chinese see international property investment as a ‘wealth diversification’ play and effec-tive channel to expatriate their large cash reserves.” said George Varvitsiotis, CEO of Asia InteractiveCorp, “We are excited at the opportunity to partner with a large and growing U.S. based companywho understands and recognizes the opportunity in Asia. Intero will set the trend as more U.S. basedReal Estate agencies will realize the advantages of having exposure to affluent China and Asia basedproperty investors.Intero will soon distribute all of its property listings to PropGO.com as well, which has no pricingthreshold on listings displayed.“This deal is important to us on two fronts: It cements our position as a new brand in the Asia Pa-cific region and it provides our American sellers with access to an active and growing pool of buyersthroughout Southeast Asia and mainland China,” said Intero President and CEO Gino Blefari. “Realestate is now a global enterprise and our reach cannot be limited by borders.”Intero Asia-Pacific offers entrepreneurs in the region the opportunity to affiliate with one of theworld’s most innovative real estate brands. The Intero® focus on technology, training and superiorsystems led it to become the fastest organically grown real estate brokerage in U.S. history.
What They’re Saying July 30, 2009Intero International Announces Expansion into Asia-Pacific RegionRapidly expanding company launches franchise effort in Singapore and Hong KongCUPERTINO, CA – Intero International Franchise Services, LLC (“Intero International”), a company affiliatedwith Intero Real Estate Services, Inc. (“Intero,”) recognized as one of the fastest-growing and most innovativebrokerages in the industry, announced today that it has reached an agreement that permits Intero Internationalto expand the INTERO® brand throughout Asia and the Pacific Rim. The new Intero Asia Pacific will offer mas-ter franchise opportunities to select regions beginning in Singapore in August and Hong Kong in September.Intero will partner with real estate entrepreneurs, agency owners and top agents capable of building a profitableoperation and eager to break from the old brokerage paradigm.Intero International is led by President Javier Parraga, a former top executive with Realogy Corporation. Duringhis tenure with HFS (which became Cendant and is now Realogy) Parraga successfully negotiated and signedover 100 master franchise agreements covering over 150 countries and territories. As a result, more than 6,500offices outside the U.S. are now affiliated with Realogy’s brands. Intero Asia Pacific is led by Albert V. Mendozaalso a former international sales executive with Realogy.“Parraga and Mendoza’s reputation precedes them globally,” said Intero Chairman Bob Moles. “They are knowninternationally as accomplished strategists and sales professionals. Their vision and international expertise onfranchise development within the real estate sector has driven notable growth and network expansion through-out the world.”“Intero was born in Silicon Valley, which is a crossroads of innovation for the entire Pacific Rim,” said InteroPresident and CEO Gino Blefari. “This is a natural move for us and one we are uniquely equipped to executesuccessfully.”The INTERO® organization is led by a team of real estate innovators Gino Blefari, President and CEO, BobMoles, Chairman, Tom Tognoli, Chief Operating Officer, and John Thompson, Vice President and Managing Of-ficer. Under their direction Intero has grown at an unprecedented pace, going from one office to more than 40company owned and franchise offices and more than 1,800 agents in less than seven years. “Intero has becomeknown for its unique culture and innovations that have influenced the industry as a whole,” elaborates Thomp-son.“Intero is an Italian word for ‘whole’ and ‘complete,’ and reflects our vision for a new kind of real estate bro-kerage,” said Tognoli. “We offer everything, from cutting edge technology to proven training and recruitingprograms. We will work with each market to appropriately adopt our best practices for the Asia Pacific market-place.”Master Franchisees who affiliate with Intero International will have exclusive territory rights. They will managethe growth of their organization, distribution of new offices, development of preferred alliances and strategiesfor recruiting top agents and managers.Says Mendoza, the Managing Director of Intero Asia Pacific, “With more than 1,500 U.S. companies and anEnglish-speaking population, Singapore is a natural founding member territory for Intero. I look forward tohelping entrepreneurs and top agents seize the opportunity to build a brand that will compete with the region’sdominant real estate service providers.”Mendoza will visit Singapore August 4-12, 2009.
What They’re Saying July 23, 2009Javier Parraga, Intero International President Announces AlMendoza as Managing Director of Intero Asia PacificFormer Realogy® Senior International Sales Executive Partners with Intero Interna-tional Franchise Services, LLC to Expand Company Worldwide CUPERTINO, CA – International franchise sales veteran Albert V. Mendoza has teamed with Intero International Franchise Services, LLC (“Intero International”) as Managing Director of Intero Asia Pa- cific. Mendoza and Javier Parraga, President of Intero International, have reached an agreement that permits Mendoza to expand the IN- TERO® brand throughout Asia and the Pacific Rim. Over the course of a 10-year career involving franchise development, Mendoza has earned a reputation as an accomplished deal maker and detail-oriented sales executive with expertise in mergers/acquisitions, financial analysis, new business development, sales strategies and leadership. As a former vice president of International Development for real estate conglomerate Realogy Corporation, he was responsible for the development of Century 21®, Coldwell Banker®, ERA®, and Better Homes and Gardens® realestate brands throughout Asia Pacific. Mendoza has successfully initiated and completed numerousmergers and acquisitions, negotiated and finalized over 40 U.S. and international franchise agree-ments.“I am honored to work with Intero International in its efforts to expand in Asia Pacific,” Mendoza saidin a statement today. “I am pleased to be part of a team with relevant global business experience, athorough understanding of successful international franchising, and a true connection with the cur-rent challenges facing real estate brokerage operations.”“We are thrilled to have reached agreement with Al to be our partner in the Asia Pacific region,” Par-raga said. “Al is a seasoned international franchising veteran with extensive experience in the AsiaPacific markets and it is great that he agreed to assist us in growing Intero internationally. His extraor-dinary expertise in these areas along with his high level of professionalism will lead us to having theIntero brand become a household name in the Asia Pacific region.” Bob Moles, Chairman of Interostated “I have always known Al as having a dynamic track record in this business and am excited thathe has joined the Intero family, further strengthening the Intero management team and International’scommitment to grow the Intero brand world wide.”Recently Intero Real Estate Services surpassed the Coldwell Banker brand to become the top realestate company by market share in Silicon Valley. The success of the Intero brand has been furtherrecognized by being voted as the #1 residential real estate company in Silicon Valley by The San JoseMercury News. Gino Blefari, President and CEO of Intero added “The Asia Pacific region is eco-nomically the most robust and dynamic region of the world. I am confident the INTERO® brand willachieve the same success in Asia as it has achieved in Silicon Valley.”
What They’re Saying July 16, 2009Intero Goes International With Javier ParragaFormer Realogy Executive Joins The Intero Team To Expand CompanyWorldwide CUPERTINO, CA – International franchise veteran Javier Parraga, a for- mer top executive with real estate conglomerate Realogy Corporation, has joined the Intero® family of companies as President of Intero Inter- national Franchise Services, Inc. (Intero). Parraga has been tasked by Bob Moles, Chairman and Gino Blefari, President and CEO, to expand the In- tero® brand worldwide. After leaving as an executive vice president of Realogy Corporation, Par- raga took some time off and has now chosen to embark on a new venture with Intero; the number one real estate company in Silicon Valley. An ac- complished strategist and sales professional, his vision and international expertise on franchise development within the real estate sector has driv- en notable growth and network expansion throughout the world. Sincejoining HFS (which became Cendant and is now Realogy) in 1996 he has successfully negotiated andsigned over 100 master franchise agreements covering over 150 countries and territories. As a resultof Mr. Parraga’s hard work, more than 6,500 offices outside the U.S. are now affiliated with Realogy’sbrands.“I’m thrilled to now be a part of the Intero team,” Parraga said in a statement today. “And I’m excitedabout the opportunity to bring this successful and innovative brand into the Asia Pacific, Europe, Mid-dle East and Central and South America regions.”Parraga’s connection with Intero stems from his relationship with Bob Moles. Moles and Parraga wereinstrumental in the formation and development of Cendant’s (now Realogy) Global Services depart-ment. When he was Chairman of Cendant’s Real Estate Franchise Group, Moles originally assignedParraga responsibility for the development of Cendant’s real estate brands throughout the world. “Ja-vier is the finest International Franchise sales executive I have ever met in the world. It was a privilegeto work with him for seven years at Cendant,” said Moles. “Now, we are honored to have Javier’sleadership as Intero International Franchise Services embarks on growing the Intero® brand aroundthe world.”Under the leadership of Blefari and Moles, the Intero brand has grown from one office to more than50 company- owned and franchised offices in less than 7 years, encompassing more than 2,000 agents.Today, the Intero system has offices in California, Colorado, Nevada, Texas and Mexico. “I could not bemore excited for Intero and the opportunity that lies ahead for us internationally under the leadershipof Javier,” said Blefari.Born in Ecuador as the youngest of seven siblings, Parraga immigrated with his family to the UnitedStates at the age of 3. He was raised in Silver Spring, Maryland, a suburb of Washington, D.C.
What They’re Saying March 23, 2009Intero Real Estate Services claims title of Silicon Valley’s #1 real estate companyTechnology, innovation and an unusual commitment to client service propel company pastcompetitors just six years after opening its doorsCUPERTINO, CA –- Intero Real Estate Services, a real estate brokerage firm that has leveragedtechnology to grow from its Silicon Valley roots to national prominence, is now the dominant realestate company in Santa Clara County according to market share statistics from RE Infolink, the re-gion’s Multiple Listing Service. Intero has achieved the leading market share position just six yearssince opening its corporate office next to the Apple campus in Cupertino. Intero eclipsed ColdwellBanker Northern California to become the market leader for the first time in January of this year.According to the RE Infolink data, Intero now has a 17% share of county single family home andcondominium sales. Coldwell Banker Northern California accounts for 12% of the market. AlainPinel Realtors stands at 8%.Intero’s ascent has followed a steady upward trajectory since its founding in 2002. The companywas recognized by REALTOR® Magazine as the fastest growing real estate firm in the nation in2005. Intero surpassed Alain Pinel for second place in Santa Clara County in 2007.“This is more than just one brand versus another – it reflects a fundamental shift in the way realestate services are delivered,” said Gino Blefari, Intero’s CEO. “It shows that our investments intechnology, our commitment to innovation and vision for a new kind of real estate company haveresonated with agents and consumers looking for a different – and better -- experience.”Intero has recently:• Launched an award-winning website platform that empowers users to draw their own real estate search areas on a map, check local market conditions, and calculate their home’s value and equity• Developed an iPhone-optimized real estate search application• Implemented online chat for connecting home buyers, sellers and agents• Created the “Andare” (“To go” in Italian) office model, which transforms the real estate office into an inviting, hi-tech workspace for on-the-go consumers and agents• Released a “One-to-one” online marketing program that creates customized websites for con sumers through which they can track their home’s value and monitor recent neighborhood sales“While other companies have been forced to pull back in this market -- cutting services and slash-ing marketing budgets – we continue to innovate and embrace change,” Continued Blefari. “I ex-pect we will emerge from 2009 with an even greater share of the market as more consumers andagents gravitate to our company’s unique offerings.”
What They’re Saying November 5, 2008InteroRealEstate.com Tops Real Estate Search SitesRISMEDIA, - Intero Real Estate Services, Inc.’s new website, InteroRealEstate. comm powered by Terabitz,was ranked number 4 of the top 9 brokerages in “The Top Ten Real Estate Brokerage Websites in America”report published by 1000watt Consulting in conjunction with RealTrends, Inc. The report is based on adetailed examination of the corporate websites maintained by the 500 largest brokerage companies in thecountry as established by RealTrends’ annual RealTrends 500 list. Over the course of a three month period,the 500 websites were evaluated on several criteria including: usability, content, features and design.“Our mission at Intero® is to continually stay innovative in the marketing place. We constantly seek to pro-vide agents and customers with the best tools the industry has to offer,” confirmed Gino Blefari, president,of Intero. With the company’s roots in Silicon Valley, innovation and entrepreneurship have been withinIntero’s core values since their inception and drives their technology savvy business model.Within the details of the report, reviewers stated “the Intero home page looks and feels unique, and evi-dences exceptional design quality,” as well as declaring the site as a “technological wonder.” They wereimpressed with Intero’s one of a kind map feature noting, “search results are displayed in a list and amap, side by side - the most sensible application of map views we have seen.” According to the company,reviewers were equally pleased by Intero’s integration of market and local information saying, “Intero’sintegration of market and local amenity data is another stand out. Users can overlay amenities on a mapdisplaying a property, and demographic and market data are all available, and tightly integrated, with oneclick.” Overall 1000watt Consulting and RealTrends felt the new InteroRealEstate.com powered by Terab-itz was a great resource for home buyers and sellers saying, “Intero has done a great job offering a websitethat rivals any search site on the Web.”“As we embark on a national expansion of our franchise system, we believe it is critical to offer our masterfranchisees the most innovative tools, systems, and technologies.” says Robert Moles, Intero’s Chairman.“We are competing with other national organizations, therefore, we have created a solid, technologicallydriven value proposition for our company owned offices as well as our current and future franchisees.”
What They’re Saying August 28, 2008Intero Real Estate Services Inc. Unveils the Real Estate Office ofthe Future: The Intero AndareSM OfficeCUPERTINO, CA — Intero Real Estate Services Inc. The Intero Andare design footprint is suitable forannounced today the company will now offer the spaces that range in size from 1,000 to 3,000 sq. ft.Intero AndareSM office, its most innovative con- That’s compared to the size of Intero’s traditional of-cept for real estate office design, to Intero franchi- fices: approximately 7,000 sq. ft. for medium spacessees nationwide. and 11,000 sq. ft. for large. Because the InteroAndare is an Italian word Andare office is a small-that means “to go or to er design footprint, it’swork.” The concept for more cost efficient tothe Intero Andare office construct overall—ap-came about in 2007 when proximately 70 percentIntero’s executive team less expensive to build–decided to create a small- out than Intero’s largerer, technology–rich and offices.more eco–friendly real es-tate office that better met Joel Valencia, an Interothe needs of today’s mo- Franchisee and ownerbile REALTOR®. of an Intero Andare office, had this to say“The nature of our business Intero’s Andare office in Santana Row, San Jose, CA about the concept, “Wehas changed. Agents aren’t spending as much time launched our Intero franchise in the middle of theat their desks as they were 10 years ago,” said Gino housing slump and so needed to keep our startupBlefari, president and CEO of Intero, “Most REAL- costs as low as possible. This design allowed us toTORS® have a wireless–enabled laptop and PDA, do that, and we were able to reach profitability veryand they’re on the go. They don’t need cubicles. quickly—in less than eight months.”They need an attractive space with a few secludedareas where they can go to meet with clients and The Intero Andare office is also the company’s green-work—where they have access to technology and est design. Its small footprint means fewer construc-can get their work done as efficiently as possible.” tion materials and waste, resulting in less impact on the environment. It also means less energy consumedIntero opened its flagship Intero Andare office in a in maintaining the office on an ongoing basis. Interopopular, high-end retail/residential development has been a leader in encouraging more environmen-in Silicon Valley known as Santana Row in early tally–friendly business practices through its alliance2007. Since then, they have successfully opened ad- with EcoBroker® International for years. In fact, Ble-ditional Intero Andare offices, including company fari was awarded the EcoBroker Community Serviceand franchise–owned offices, in Carmel, down- Award in 2006, given by EcoBroker International andtown San Jose, Menlo Park, Santa Cruz and Truck- the Association of Energy and Environmental Realee, California. They now have more than 135 agents Estate Professionals.working in these offices. Continued on next page...
What They’re SayingContinued from previous page What distinguishes the Intero Andare office from Here, Intero features resort properties and high- others is its use of cutting–edge technology, in- end homes. They can also showcase full graphic or cluding tablet PCs, keyless entry, Voice Over IP model displays. For developers who want to take a (VoIP), flat screen plasma TVs, and a high speed foothold in a particular market, the Intero Andare Wi–Fi network. The office also uses Web– based office serves as a localized space to which they can transaction management software that gives easily direct clients and create awareness. agents the ability to manage entire client files on- line and eliminate the need for paper and storage. The design blueprint and business concept for the Clients can sign directly to a PDF and those sig- Intero Andare office will be exclusively available to natures are as secure and official as a contract on Intero’s master franchisees and Intero franchisees. paper. Intero then stores the files securely online For more information and details or for information where they remain available to access down the on master franchising opportunities, contact Jose road from any location. Perez at (404) 272- 4646, jperez@pcmsconsulting. com or masterfranchising@ interorealestate.com. The design of the Intero Andare office is minimal- ist and modern in style. Intero ditched cubicles for an open–floor plan that’s divided into three small communal areas, each featuring rich leather sofas and chairs, café tables and a large central work console/bar that’s equipped with a power and data conduit from the ceiling. There are also two small private offices. Polished concrete floors, vaulted ceilings and floor–to–ceiling glass walls in the conference room give the impression of something more akin to a high–end gallery than a real estate office (complete with an espresso bar, wine and beer). “I go to the office as needed to access the network, meet with my team, and finalize deals,” said In- tero agent Gerald Askew who works in the San- tana Row Intero Andare office, “and so this setup is great for me because I have access to the best technology and the space fits my work habits. But what’s really a bonus is the location—an affluent retail area that my clients would come to anyway for the restaurants and shopping.” A retail location is also the perfect venue for showcasing properties and promoting the proj- ects of Intero’s resort and development partners. The front of an Intero Andare office is a retail–dis- play glass window, behind which are mounted high definition flat–screen TVs.
What They’re Saying Moles is Chairman of Intero Brokerage REALTY EXECUTIVE RETURNS TO VALLEY Thursday, April 29, 2004 Www. Mercurycenter.Com Bay Area real estate Moles spent seven years at Cendant - two years longer veteran Robert Moles, than he originally intended to be on the East Coast, he a former top execu- said Wednesday. He took charge of the real estate fran- tive with New Jersey- chise group in 2000, but he never hid his desire to return based Cendant, has to the Bay Area. been named chairman of Intero Real Estate Iʼm not coming back here not to work. I really enjoy work, Services, a fast-grow- I enjoy the valley, and I will be intricately involvedʼʼ in ing val- ley brokerage the companyʼs future, said Moles, 49. formed two years ago by several of Molesʼ Blefari has known Robert Moles and his brother Kevin, old friends and his an Intero vice president, since their grade-school days in brother. Sunnyvale. In the 1980s and 1990s, the three were among the owners of the former Contempo Realty, which wasEarlier this month, Moles left his post as president and eventually sold to Cendant subsidiary NRT and foldedchief executive of Cendantʼs real estate franchise divi- into Coldwell Banker.sion, where he oversaw about 13,000 offices of someof the coun- tryʼs largest real estate brands, including For me this is an outstanding story of homecoming andColdwell Banker, Century 21, ERA and Sothebyʼs Inter- an ability to work with Gino and with my brother, but ifnational. In- tero wasnʼt just an unbelievable success story in real estate I wouldnʼt be doing it,ʼʼ Robert Moles said.He started his job at Intero in Cupertino this week andsaid he will help guide the companyʼs growth and build Gaining a chairman of Molesʼ experience and reputa-its reloca- tion services and marketing efforts, among tion will raise Interoʼs profile and boost the confidenceother things. of its agents, Blefari said.Since its inception in 2002, Intero has grown to more Attracting Bob Moles to Intero says so much for thethan 800 agents in 15 offices stretching from Hollister In- tero agents,ʼʼ he said. It tells them that the skyʼs theto San Carlos to the East Bay. It has given some compe- limit, that Intero is a very, very legitimate player in thetition to giant Coldwell Banker, which has more than real estate arena.ʼʼ1,100 agents in the valley, and about 4,000 in Northern The company is on pace to assist in about $5 billionCalifornia. worth of real estate transactions in 2004, Blefari said.Intero President and Chief Executive Gino Blefari said Moles, a graduate of Santa Clara University, is marriedhe hopes to expand beyond California eventually. with five sons, and lives in Santa Cruz.
How do you find strong leadership toguide your international investment? Solution. Partner with a company that gives you direct access to area specialists and skilled real estate professionals. Work WIth the best. One of the most valuable services we give our inter- national investors is direct access to the knowledge and expertise of our professional property agents who are multilingual. The agents at INTERO® are the best they can be. Each agent is encouraged to focus on their clients’ needs and providing the top customer service to make each transaction run smoothly. With much experience in sales and specializing in working with international investors, they can offer you the expertise that will make your investment successful in the long term.
Guided by principles of trust, respect, and integrity, we empower people to achieve their dreamsElaine Lam was part of the #1 producing Coldwell Banker of-fice in Cupertino until December 2002. As of Jan 2003, Elainejoined Intero Real Estate Services to be part of a team of profes-sionals prepared to launch a new era in the real estate industry.Elaine has been in the real estate profession full time by assist-ing people in buying and selling real estate in Silicon Valley.With the background of managing 201 Class A units in Cuper-tino and 8 years experience working as a child care directorand supervisor, Elaine understands and treats each client as aunique individual.Elaine spends the time to listen and always puts her client’swants and needs first. She educates her clients with step by stepprocesses and successfully helps buyers and sellers to close thetransaction smoothly. When you are ready to buy or sell yournext house, be sure to contact Elaine Lam the Elaine Lambest agent to work for you. Intero Client ServicesElaine Lam’s “Clients for Life” professional philosophy is to Directprovide her clients with the highest professional standards and +1 408 342 3062superior service through real estate with honesty, integrity, un-derstanding and caring for each individual. Elaine is dedicated Emailto offer superior individual service to satisfy all her client’s firstname.lastname@example.org.Elaine is a member of the California Association ofRealtors(CAR), a member of the Silicon Valley Association ofRealtors(SILVAR), a member of the National Association ofRealtors(NAR), past president for the Chinese American RealEstate Association (CAREA), a member of the 2000-2002 Mas-ters Program, and a volunteer for the Child Advocate Group.Elaine was born in Hong Kong and her family moved to Ho-nolulu, Hawaii in 1973. She graduated from the University ofHawaii with a Bachelor degree in Elementary Education andminor in Psychology. In 1988, Elaine became a resident of Sili-con Valley. Elaine is outgoing, energetic, and patient and enjoysbeing with children. She also enjoys dancing, shopping, travel-ing and meeting people. Elaine speaks English and Chinese.Additionally she can speak, read and write in Cantonese flu-ently and some Mandarin.
Guided by principles of trust, respect, and integrity, we empower people to achieve their dreams Alice Bidel loves real estate! Her clients benefit from her vast experience in buying, selling, exchanging, and managing property. Be confident that Alice will guide you through the entire real estate process from start to finish and make sure every detail of the transaction is explained clearly and every disclosure is delivered to her clients. Alice Bidel’s specialties are real estate negotiation, contract negotiation, marketing, customer service, school districts, education, investing, buying, selling, and property manage- ment. Alice is enthuastic about helping her clients to make the right decisions to get exactly what they want. She is loyal, trustwor- thy of her satisfied clients who trust her and benefited greatly from her Real Estate service and appreciate her friendship as well. Alice Bidel Intero Client Services Alice joined Intero Real Estate Services after working in a well known real estate company for 7 years. As a full time Real- Direct tor, she views local properties and contacts her clients daily. +1 408 342 3062 Alice is very familiar with local schools. A devoted mother of 2 school-age children: 11-year-old son & 8-year-old daughter. Email You will probably meet her at various kids activities email@example.com like Ice Center, art class, swim class, scouts event, gym center, piano class & dance class, etc. Alice cherishes her time with family and friends. She takes the kids to attend Home of Christ 5 in Cupertino. Alice is an active member and volunteer of Regnart PTA. She is also a member of California Association of Realtors, a member of Silicon Valley Association of Realtors, a member of National Association of Realtors, and a member of CNETWORK & NCCAF. Alice has been living in San Francisco Bay Area since 1995.
Guided by principles of trust, respect, and integrity, we empower people to achieve their dreamsLynne Tran has recently become a short sale and REO special-ized agent, working with Default Servicing Inc. as a listing agentfor REOs representing National City Mortgage. In the last year,she has closed multiple REO transactions and currently has sev-eral active listings.A strong negotiator for short sales, Lynne has significant expe-rience dealing with loss mitigators representing Wells Fargo,Chase, Washington Mutual, Bank of America, America’s HomeServicing, EMC, Countrywide, etc. From her experience, Lynneunderstands the requirements, motivation and working style ofasset managers and loss mitigators, and has successfully closedand sold several properties to their highest satisfaction.Lynne enjoys assisting clients make one of their life’s biggestdecisions and seeing them through the entire real estate transac- Lynne Trantion. Her success is due in large part to the enthusiasm, integ- Intero Client Servicesrity, and caring attitude she brings to her work. “I always putmyself in my client’s situation and handle the transaction as if Directit was my own,” Lynne says. Through her hard work Lynne hasbecome in just a few years one of the top real estate agents in +1 408 342 3062Santa Clara County. EmailLynne’s sales territory is wherever her clients want to live in firstname.lastname@example.org Valley. She has listed and sold properties in many neigh-borhoods of Santa Clara County, from Los Altos to Gilroy. Shestrives to keep clients completely satisfied with her services. Inreturn, she loves to receive the most wonderful gift from them,referrals.Lynne holds a Master of Business Administration degree and aBachelor of Science degree. Besides being an active member ofher community and her church, Lynne is a dedicated mother,balancing her busy business schedule with her family activities.She lives in Morgan Hill with her husband and two children butyou will find her every day at her Willow Glen office.
Guided by principles of trust, respect, and intergrity, we empower people to achieve their dreams Ronny Budiutama is a results-oriented real estate profession- al and a seasoned negotiator. Moving from New York in 1999, Ronny has made San Francisco his home ever since. He knows what each neighborhood has to offer and loves to discover more of it all the time. The areas that he covers are San Francisco going south to the City of San Mateo. This includes San Francisco, Daly City, Colma, South San Francisco, Brisbane, San Bruno, Millbrae, Burlingame and San Mateo. Moreover, Ronny graduated from lo- cal San Francisco State University and currently is a member of the San Francisco Association of Realtors. Fluent in Indonesian, Ronny is also affiliated with California Association of Realtors and National Association of Realtors, which give him an exten- sive network with other real estate professionals throughout the United States. Having worked closely with several foreign buyers, Ronny un- derstands that San Francisco Bay Area may be a new area to peo- ple. As such, he works closely with the buyer and advises them Ronny Budiutama of the value of each area and how a specific neighborhood can meet their needs. Ronny provides actual data on real estate mar- Intero Client Services ket trends and provides an investment analysis on the location to assist buyers in making a decision for their investment purposes. Direct And should the need arise, he also connects them with other pro- +1 408 342 3062 fessionals, such as a Certified Public Accountant or an Attorney, to better support and guide their individual case. Ronny under- Email stands that all foreign buyers come from different cultures email@example.com backgrounds, so he is cognizant of what each person brings to the table. It is Ronny’s hope that he can bring just as much or more to complement his clients desires. Ronny’s business is mostly referral-based through clients that recognize and value his personal service, professionalism, hones- ty and integrity. Ronny believes in long-term client relationships. He discovers his clients’ financial need, value and time-frame and he carefully matches them to a property through his profes- sional and personal knowledge. By doing this, it minimizes any potential time wasted looking for or showing the wrong prop- erty. Ronny understands that buying or selling a home or invest- ment property is one of the biggest financial transactions most people will ever make, and his goal is to make it an exciting and satisfying experience.