Crowd Sourcing for ScreenplaysPresentation Transcript
Scripped, Inc. Ryan Buckley, Zak Freer, Sunil Rajaraman [email_address] A crowd-sourcing service for screenplays .
Problem Coming up with good video content is a time-consuming and expensive process. Web video production firms today are very busy creating content for all kinds of clients. These firms need fast access to lots of ideas . Traditional development is too slow .
Solution Scripped provides the content companies need to make better web videos . is a community of writers and producers and a catalog of new original scripts . We’ll provide the content.
Market Opportunity We gathered over 10,000 writers in only 10 months and are building a crowd-sourcing platform now . Step 1 : Build a writing community. Step 2 : Complete the sales platform . Step 3 : Sell to production companies .
Market Size 100,000,000 content contributors 100,000 video uploads each day $10,000,000,000 online video ads by 2012 Ten billion dollars will be spent on online video ads, and the fastest-growing segment of YouTube uploads is scripted video .
Step 1: Community Scripped offers a free web screenplay text editor accessible to 100 million bloggers . We will encourage them to write 5-10 page short scripts . All 50 states and over 70 countries 40 new writers and 50 scripts per day
Step 2: Platform Scripped is building a platform to solicit ads and other content for web video . Writers
Client posts a script request.
Community submits scripts.
Client selects the best content.
Step 3: Sell Clients we approached will pay up to $1,500 for the services described. We are building a sales pipeline and recently inked our first sale to NewFiction.com.
Producers Eventually, we will introduce a suite of production services.
Writer posts a short for production.
Community rates it.
Producer finds it and produces it.
Push Model In this push model, we filter and sell video rights to new web media companies . Web media companies are very well-funded and competing for hot new video properties. Producer
Revenue “ If Scripped existed when I started back in 1993, I would have been all over it.” - Edward Burns * Thousands Year 1 Year 2 Year 3 Year 4 Script security 6 70 341 348 Upgrades 11 75 331 634 Support 9 111 546 557 Ads 2 12 53 101 Sales - 10 210 440 Syndications - 95 500 980 TOTAL* 28 373 1,981 3,060
Projections Scripped is setting a target for 200,000 writers and 50,000 producers in 48 months At our current pre-money valuation, investments will yield a 11x ROI over 4 years in our middle- case scenario.
Series A Round Visionary investors are now sought to yield 50,000 writers and 10,000 producers by June 2009 Step 1 : Build a writing community. Step 2 : Complete the sales platform . Step 3 : Sell to production companies .
Grow community five-fold and upgrade writing application
Finish submission and advertisement system
Create legal agreements for writers and producers
Develop sales force and target 10 deals/month
Ryan Buckley – [email_address]
MBA, MIT Sloan & MPP, Harvard Kennedy School
Zak Freer – [email_address]
MFA, USC Peter Stark Motion Picture Producing Program
Sunil Rajaraman – [email_address]
MBA, UCLA Anderson
Scripped offers scripted videos written and produced by the Internet audience. We seek investors .