<ul><li>Rachel Brinton     Rebecca Forman     Danielle Nipper </li></ul>
 
<ul><li>To create something a little more breakthrough, that could illustrate Virgin Mobile’s Android phones </li></ul><ul...
From the Director of Brand Marketing <ul><li>&quot;It's our way of launching a unique campaign in a world of quality samen...
<ul><li>Spencer Falls + Sarah Carroll = Celeb Couple, SPARAH  </li></ul><ul><li>Virgin Mobile launches a 4 month campaign ...
<ul><li>http://sparah.com/  </li></ul><ul><li>News & Gossip </li></ul><ul><li>Photos </li></ul><ul><li>Episodes  </li></ul...
<ul><li>… more than 22,000 views </li></ul>Sparah is Born!
<ul><li>… more than 54,000 views </li></ul>Manufacturing Sparah
YouTube
Twitter
Facebook
Speidi’s Outrage creates more exposure!
America’s Next Top Model <ul><li>Campaign aired during ANTM and got bad feedback on Twitter… </li></ul>
 
 
<ul><li>Yes – created exposure for Virgin Mobile </li></ul><ul><li>No – we’ll see, the 4 month campaign is still going str...
The End! <ul><li>Q & A </li></ul>
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SPARAH Social Media Presentation

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SPARAH Social Media Presentation

  1. 1. <ul><li>Rachel Brinton  Rebecca Forman  Danielle Nipper </li></ul>
  2. 3. <ul><li>To create something a little more breakthrough, that could illustrate Virgin Mobile’s Android phones </li></ul><ul><li>The campaign encourages consumers to follow “Sparah” via commercials, digital webisodes, social media and other advertising </li></ul><ul><li>Virgin Mobile wanted to </li></ul><ul><li>“ manufacture” two complete </li></ul><ul><li>strangers in to the next fast </li></ul><ul><li>paced, celebrity couple </li></ul>Campaign Purpose
  3. 4. From the Director of Brand Marketing <ul><li>&quot;It's our way of launching a unique campaign in a world of quality sameness. We wanted to create something that was a little more breakthrough, that could illustrate our Android phones [and talk about] something beyond price and without bashing the competition,&quot; Ron Faris, director of brand marketing for Virgin Mobile USA, tells Marketing Daily . &quot;Whereas most of our competitors would buy celebrities as endorsers, we thought it would be fun to watch two people grow into celebrities.&quot; </li></ul>
  4. 5. <ul><li>Spencer Falls + Sarah Carroll = Celeb Couple, SPARAH </li></ul><ul><li>Virgin Mobile launches a 4 month campaign </li></ul><ul><li>The Celeb Couple, “Sparah” will </li></ul><ul><li>participate in: </li></ul><ul><ul><ul><li>Photo Shoots </li></ul></ul></ul><ul><ul><ul><li>TV Commercials </li></ul></ul></ul><ul><ul><ul><li>Store Openings </li></ul></ul></ul><ul><ul><ul><li>A-list Activities </li></ul></ul></ul><ul><ul><ul><li>Appearances </li></ul></ul></ul>Campaign Objectives
  5. 6. <ul><li>http://sparah.com/ </li></ul><ul><li>News & Gossip </li></ul><ul><li>Photos </li></ul><ul><li>Episodes </li></ul><ul><li>Vlogs / Blogs </li></ul><ul><li>Pictures </li></ul><ul><li>Polls </li></ul>Official Website
  6. 7. <ul><li>… more than 22,000 views </li></ul>Sparah is Born!
  7. 8. <ul><li>… more than 54,000 views </li></ul>Manufacturing Sparah
  8. 9. YouTube
  9. 10. Twitter
  10. 11. Facebook
  11. 12. Speidi’s Outrage creates more exposure!
  12. 13. America’s Next Top Model <ul><li>Campaign aired during ANTM and got bad feedback on Twitter… </li></ul>
  13. 16. <ul><li>Yes – created exposure for Virgin Mobile </li></ul><ul><li>No – we’ll see, the 4 month campaign is still going strong </li></ul><ul><li>Campaign success measurements: </li></ul><ul><ul><ul><li>7,877 Twitter Followers </li></ul></ul></ul><ul><ul><ul><li>4,136 Tweets </li></ul></ul></ul><ul><ul><ul><li>2,339,855 YouTube Views </li></ul></ul></ul><ul><ul><ul><li>182,854 Facebook Likes </li></ul></ul></ul>Campaign Success
  14. 17. The End! <ul><li>Q & A </li></ul>
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