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Digital marketing for Pubs - Freehouse 500
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Digital marketing for Pubs - Freehouse 500

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A presnetation on Digitial Marketing for pub owners and licensees. It starts with a very brief introduction and goes on to recommend ten tips for getting started with digital marketing for your pub.

A presnetation on Digitial Marketing for pub owners and licensees. It starts with a very brief introduction and goes on to recommend ten tips for getting started with digital marketing for your pub.

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Transcript

  • 1. Digital Marketing Robin Brattel Founding CEO Inapub.co.uk October 21, 2010 Inapub.co.uk
  • 2. Who Am I?
    • Founder of Inapub.co.uk
      • Inapub helps you reach your customers so they can find out what’s happening in the pub you run
        • The events you run
        • The food & beers you serve
        • The facilities you have
      • You get your own web, iPhone & community pages
      • We connect you with carefully selected data partners like VisitBritain, Archant & Twitter to help you reach as many people as possible.
    October 21, 2010 Inapub.co.uk
  • 3. What is Digital Marketing Communicating with your customers through the web, mobile and email October 21, 2010 Inapub.co.uk
  • 4. Like your blackboard October 21, 2010 Inapub.co.uk
  • 5. Or your printed leaflet October 21, 2010 Inapub.co.uk
  • 6. Online October 21, 2010 Inapub.co.uk
  • 7. In email October 21, 2010 Inapub.co.uk
  • 8. On the mobile October 21, 2010 Inapub.co.uk
  • 9. Where are your customers? They’re using the web and their mobile to find out what’s happening around them and sharing that information with their friends. October 21, 2010 Inapub.co.uk
  • 10. Where are your customers
    • 71% of the UK population is online
    • 75% of those online use the internet every day
    • 32% of internet users are aged 18-34
    • 78% use social networking
            • Morning Advertiser
    • People are moving to mobile!
    October 21, 2010 Inapub.co.uk
  • 11. On sites like October 21, 2010 Inapub.co.uk
  • 12. And using October 21, 2010 Inapub.co.uk
  • 13. Why should you It’s a simple low cost way to tell your customers about your events, a new beer, daily specials and promotions October 21, 2010 Inapub.co.uk
  • 14. Why should you
    • 87% want to:
      • Know about your events before they go out
      • To be kept up to date with special offers
      • To know about future events
    • 71% use Google before they go out!
            • Inapub
    October 21, 2010 Inapub.co.uk
  • 15. Why should you
      • 44% of diners hear about vouchers from friends and acquaintances
            • MA, Sept 2010
    October 21, 2010 Inapub.co.uk
  • 16. Why should you
      • Barracuda appoints first digital marketing manager
            • MA, April 2010
    October 21, 2010 Inapub.co.uk
  • 17. How to do it Here are 10 top tips of things to do October 21, 2010 Inapub.co.uk
  • 18. Tip 1: Write down it down Form a plan – you know your offer - now plan how you want to develop that online! October 21, 2010 Inapub.co.uk
  • 19. Tip 2: Your website? It may not be worthwhile investing lots on this now – but you should probably have one! October 21, 2010 Inapub.co.uk
  • 20. Tip 3 – Join FB/Twitter October 21, 2010 Inapub.co.uk
  • 21. Tip 4 – Join Inapub October 21, 2010 Inapub.co.uk
  • 22. Tip 5 - Little and often 5-10 minutes a day, that’s all. Regularly update what you have and what you offer – we’re all information hungry! October 21, 2010 Inapub.co.uk
  • 23. Tip 6 – Promote October 21, 2010 Inapub.co.uk Advertise your online presence in your pub using posters/blackboards
  • 24. Tip 7 – Get email addresses October 21, 2010 Inapub.co.uk Ask for your customers email addresses so you can send them updates and offers.
  • 25. Tip 8 – Run a draw Hold a monthly draw to get your customers email addresses and keep people coming back. October 21, 2010 Inapub.co.uk
  • 26. Tip 9 – But be careful I’ve seen several pub owners send an email containing all their customers email addresses – you don’t want to lose customers by doing that! October 21, 2010 Inapub.co.uk
  • 27. Tip 10 – Be cautious People can say very nasty things online – try to be calm and not bite back. October 21, 2010 Inapub.co.uk