Transcript of "Connect 5000 Lead Generation Campaign and Overview"
Connect 5000 Vision and Mission
To be a first class lead generation, training, and
assessment firm that generates meaningful
introductions and profitable connections for
software, technology and consulting companies
Previous Vice President of Sales for software
firm, helped increase total staff by 70%, helped
increased revenue by 156% and tripled support
90% plus of sales conducted by telephone and
LinkedIn profile: www.linkedin.com/in/rayruecker
Sales Statistics #1
According to RainToday.com, about 50% of
sales people won’t prospect. That’s the research.
Even worse, the percentage of consultants who
won’t prospect is even higher.1
Sales Statistics #2
According to Insidesales.com, it takes between 6
and 8 call attempts to reach a decision-maker.
Their research also shows that most sales reps
only make 1.7 call attempts to reach a new
prospect and then give up.2
Sales Statistics #3
In studying 4,658 actual business technology
buyers, research organization Marketing Sherpa
found that more than 50 percent admitted to short
listing a vendor after receiving a well-timed and
relevant phone call. 3
Source: Art Sobczak, Smart Calling: Eliminate the Fear, Failure, and Rejection From Cold Calling (New Jersey: John
Wiley & Sons, 2010), p.10.
Sales Statistics #4
DiscoverOrg, an intelligence and lead gen
services company, found a whopping 60% of IT
executives say an outbound call or email led to
an IT vendor being evaluated. In addition, 75%
were prompted to take it a step further, attending
an event or taking an appointment as a result of
a cold call or email.
Case Study: Atlanta Group Systems (Atlanta, GA)
$30M Consulting Company
Results: Over 110 Sales Appointments in 13
months resulting in $6.1M in new revenue
Case Study: Genpact (New York, NY)
$1.9B Business Processing Outsourcing Firm
Results: Generated a sales meeting with Dollar
General that resulted in a new $27M contract that
closed in 7 months.
Case Study: Vela Systems (Boston, MA)
Software as a Service Company
Results: Generated over 120 introductory
meetings in 6 months with Chief Level Officers,
Vice Presidents, and Directors.
(Autodesk acquired company)
Are you a Software, Technology, or Management
Consulting Company with:
High average sale ($10,000 and above)?
Solid close ratio?
Capacity for more meetings?
Defined target audience?
Who’s your target company?
Who’s the target executive decision maker?
What pain, problems and challenges does your
What’s your unique value proposition?
Do your sales reps struggle getting key meetings
with executive decision makers?
Is your marketing team generating enough
qualified prospects to hit your revenue goals?
Are there gaps in your current sales pipeline?
If so please contact us at 1-800-504-6730!
Quality Meetings vs. Quantity of Meetings
Visit us and plug in a few scenarios!
Connect 5000 Campaign Process
Client and Connect 5000, LLC agrees to terms on campaign.
Develop scripting and messaging. Client fills out campaign questionnaire, on
who you are, value proposition, pain points, etc.
Develop call list and targets and which companies not to touch.
Determine lead contact and secondary contact if necessary.
Determine process of how to disperse sales meetings, calendar invites, etc.
Determine call date and begin call campaign.
Weekly status calls between Client and Connect 5000, LLC