MAKE YOUR WEBSITE GENERATE MORE LEADS
Outbound Marketing
Outbound Marketing is Broken 800-555-1234 Annoying Salesperson
Marketing Has Changed 1950 - 2000 2000 - 2050
Inbound Marketing Blog SEO Social Media
Inbound Marketing Convert Get Found <ul><li>Get Found </li></ul><ul><li>Publish </li></ul><ul><li>Promote </li></ul><ul><l...
What HubSpot Software Does
 
Of Course You’re Skeptical
Social Media Is Now a Staple <ul><li>Unmeasured </li></ul><ul><li>Small scale </li></ul><ul><li>No business impact </li></...
Today: Social Media Matters, Too
Your Dealership Already Have the Skills <ul><li>You Just Do It Offline </li></ul><ul><li>Meeting people </li></ul><ul><li>...
Convert with Micro Sites Target Market Website Visitors Leads Opportunities Customers Conversion is where we take what we ...
http://Twitter.Grader.com
http://Facebook.Grader.com
Track Referrals Twitter  (5.1%)  Webinars  (9%)
Measure the Whole Funnel Website Visitors Customers
How to Track Your Funnel Track visitors. Track leads. Track customers.
Track Conversions Traffic to HubSpot.com Selected Channels   Visitors  Leads  Conversion Customers  Net Conversion Twitter...
Final Thoughts …
Build Leverage
Too Many Pieces to Put Together! d.j.k. on flickr
We Help Put the Pieces Together
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Generate More Leads Presentation2[1]

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A presentation on why traditional media is ineffective and how Social Media and In Bound Marketing is the new alternative.

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  • Outbound is still effective if you have the right tools to generate leads. Couple of such software are AeroLeads and SalesLoft. Check to find out how you can generate quality leads from LinkedIn.
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Generate More Leads Presentation2[1]

  1. 1. MAKE YOUR WEBSITE GENERATE MORE LEADS
  2. 2. Outbound Marketing
  3. 3. Outbound Marketing is Broken 800-555-1234 Annoying Salesperson
  4. 4. Marketing Has Changed 1950 - 2000 2000 - 2050
  5. 5. Inbound Marketing Blog SEO Social Media
  6. 6. Inbound Marketing Convert Get Found <ul><li>Get Found </li></ul><ul><li>Publish </li></ul><ul><li>Promote </li></ul><ul><li>Optimize </li></ul><ul><li>Convert </li></ul><ul><li>Test </li></ul><ul><li>Target </li></ul><ul><li>Nurture </li></ul>Process Tools <ul><li>Get Found </li></ul><ul><li>Content Mgmt </li></ul><ul><li>Blogging </li></ul><ul><li>Social Media </li></ul><ul><li>SEO </li></ul><ul><li>Analytics </li></ul><ul><li>Convert </li></ul><ul><li>Offers / CTAs </li></ul><ul><li>Micro Sites </li></ul><ul><li>Email </li></ul><ul><li>Lead Intelligence </li></ul><ul><li>Lead Mgmt </li></ul><ul><li>Analytics </li></ul>
  7. 7. What HubSpot Software Does
  8. 9. Of Course You’re Skeptical
  9. 10. Social Media Is Now a Staple <ul><li>Unmeasured </li></ul><ul><li>Small scale </li></ul><ul><li>No business impact </li></ul><ul><li>But lots of fun </li></ul><ul><li>Highly measurable </li></ul><ul><li>Massive scale </li></ul><ul><li>Major driver of leads, sales </li></ul><ul><li>Still fun </li></ul>Flickr: anitacanita Flickr: sierravalleygirl
  10. 11. Today: Social Media Matters, Too
  11. 12. Your Dealership Already Have the Skills <ul><li>You Just Do It Offline </li></ul><ul><li>Meeting people </li></ul><ul><li>Building relationships </li></ul><ul><li>Asking questions </li></ul><ul><li>Answering questions </li></ul><ul><li>Building trust </li></ul><ul><li>Building a reputation </li></ul>
  12. 13. Convert with Micro Sites Target Market Website Visitors Leads Opportunities Customers Conversion is where we take what we have spent time and money to get (visitors) and change it into something valuable to marketing (leads). A cost becomes a benefit.
  13. 14. http://Twitter.Grader.com
  14. 15. http://Facebook.Grader.com
  15. 16. Track Referrals Twitter (5.1%) Webinars (9%)
  16. 17. Measure the Whole Funnel Website Visitors Customers
  17. 18. How to Track Your Funnel Track visitors. Track leads. Track customers.
  18. 19. Track Conversions Traffic to HubSpot.com Selected Channels   Visitors Leads Conversion Customers Net Conversion Twitter 3,289 554 17% 12 0.4% Facebook 504 75 15% 6 1.2% Stumbleupon 511 28 5% 1 0.2%
  19. 20. Final Thoughts …
  20. 21. Build Leverage
  21. 22. Too Many Pieces to Put Together! d.j.k. on flickr
  22. 23. We Help Put the Pieces Together

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