Generate More Leads Presentation2[1]
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Generate More Leads Presentation2[1]

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A presentation on why traditional media is ineffective and how Social Media and In Bound Marketing is the new alternative.

A presentation on why traditional media is ineffective and how Social Media and In Bound Marketing is the new alternative.

More in: Business , Technology
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Transcript

  • 1. MAKE YOUR WEBSITE GENERATE MORE LEADS
  • 2. Outbound Marketing
  • 3. Outbound Marketing is Broken 800-555-1234 Annoying Salesperson
  • 4. Marketing Has Changed 1950 - 2000 2000 - 2050
  • 5. Inbound Marketing Blog SEO Social Media
  • 6. Inbound Marketing Convert Get Found
    • Get Found
    • Publish
    • Promote
    • Optimize
    • Convert
    • Test
    • Target
    • Nurture
    Process Tools
    • Get Found
    • Content Mgmt
    • Blogging
    • Social Media
    • SEO
    • Analytics
    • Convert
    • Offers / CTAs
    • Micro Sites
    • Email
    • Lead Intelligence
    • Lead Mgmt
    • Analytics
  • 7. What HubSpot Software Does
  • 8.  
  • 9. Of Course You’re Skeptical
  • 10. Social Media Is Now a Staple
    • Unmeasured
    • Small scale
    • No business impact
    • But lots of fun
    • Highly measurable
    • Massive scale
    • Major driver of leads, sales
    • Still fun
    Flickr: anitacanita Flickr: sierravalleygirl
  • 11. Today: Social Media Matters, Too
  • 12. Your Dealership Already Have the Skills
    • You Just Do It Offline
    • Meeting people
    • Building relationships
    • Asking questions
    • Answering questions
    • Building trust
    • Building a reputation
  • 13. Convert with Micro Sites Target Market Website Visitors Leads Opportunities Customers Conversion is where we take what we have spent time and money to get (visitors) and change it into something valuable to marketing (leads). A cost becomes a benefit.
  • 14. http://Twitter.Grader.com
  • 15. http://Facebook.Grader.com
  • 16. Track Referrals Twitter (5.1%) Webinars (9%)
  • 17. Measure the Whole Funnel Website Visitors Customers
  • 18. How to Track Your Funnel Track visitors. Track leads. Track customers.
  • 19. Track Conversions Traffic to HubSpot.com Selected Channels   Visitors Leads Conversion Customers Net Conversion Twitter 3,289 554 17% 12 0.4% Facebook 504 75 15% 6 1.2% Stumbleupon 511 28 5% 1 0.2%
  • 20. Final Thoughts …
  • 21. Build Leverage
  • 22. Too Many Pieces to Put Together! d.j.k. on flickr
  • 23. We Help Put the Pieces Together