Winery Pages on Facebook
You bet!
Top 50 Survey Results
July 2009
Copyright 2009 Viralvines.com

Top 50 Survey Results
● Survey undertaken shortly after release of Facebook research
conducted on June 23, 2009.
● Wineries using Facebook? You bet!
● Building Wine Fans on Facebook. A Moment in time.
● Survey requests were sent to the top 50 wineries (based on
number of fans) on Facebook as of June 23, 2009
● Survey consisted of multiple choice questions
● Results were not tallied for two weeks to provide time for response
● Survey results are reported as of July 15, 2009 based on a 28%
response rate
● Questions: Contact Richard at richard@viralvines.com
Copyright 2009 Viralvines.com

Survey Key Data
● 36% of the fan pages were started within last six months
● 71% use email or a newsletter to drive traffic to the fan page
● 57% assign page responsibility to one person with multiple
people contributing
● 64% find events and new offerings to be the most important
applications
● 93% use other social marketing sites with 83% using Twitter
● 71% feel greatest benefit is better understanding of and better
alignment with their customers
Copyright 2009 Viralvines.com

Question:
Approximately when was the winery fan page created?
7.1%
21.4%
More than 1 year ago
Less than 1 year ago
Less than 6 months
35.7% ago
Less than 3 months
ago
35.7%
Copyright 2009 Viralvines.com

Question
Question:
What activities are you using to attract fans to
your winery page?
12
10
8
6
4
2
6%
0
PPC/Facebook Messages sent to fans Contest or similar None
Widget or similar PPC/Other Site Email or Newsletter Other
Copyright 2009 Viralvines.com

Question:
How is your Facebook fan page supported?
14.3%
Single Person
Assigned/Multiple
Contributors
Single Person
57.1% 28.6% Assigned
Multiple People
Assigned
Copyright 2009 Viralvines.com

Question:
Which applications seem to be of most
interest to the fans?
10
9
8
7
6
5
4
3
2
1
0
Photos Favorites Discussions/Awards Discussions/Green
Events Videos Discussions/New Offerings Discussions/Methods Other
Copyright 2009 Viralvines.com

Question:
Does you Winery participate in or use other
Social media or networking sites?
12
10
8
6
4
2
0
Twitter LinkedIn Wine2.0 Open Wine Consortium Blog Other
93% Use other sites
Other: = MySpace, photobucket, flickr
Copyright 2009 Viralvines.com

Question:
What benefits have you achieved from investing
in a Facebook fan page?
12
10
8
6
4
2
0
Increment fans wine club Increased Interest Business Relationships No Benefit
Incremental sales Increased stories Better Alignment New Partners None of the above
Copyright 2009 Viralvines.com

Survey Summary
● Fan pages are a relatively new activity with most less than 1
year old
● A mix of traditional (email/newsletters) and social media (PPC)
methods are used to drive traffic to these pages
● Strong majority assign one person to manage but have multiple
people contribute
● Over 90% have investments in social media beyond Facebook
alone
● The greatest benefit noted is a better understanding of and
better alignment with current or prospective customers
Copyright 2009 Viralvines.com