Transcript of "Coca-Cola Drums up Water Stewardship Awareness for Earth Day"
Coca-Cola Drums up Water Stewardship Awareness for Earth
ATLANTA--(BUSINESS WIRE)--The Coca-Cola Company's commitment to the environment is no drop
in the bucket. In celebration of Earth Month, Coca-Cola is partnering with River Network to donate
more than 1,000 syrup drums for reuse as rain barrels in communities all across the country.
Rain barrels capture rainwater and help reduce stormwater pollution. Sediment that travels into
rivers and streams as a result of stormwater runoff can directly impact water quality. By capturing
water when it rains, these rain barrels eliminate some of that decorative barrels runoff, reducing its
impact. Water can then be saved until needed during dry periods to water plants, wash cars and for
other non-drinking water needs. Not only does this reduce water usage, it also saves money.
"The fact that Coca-
Cola is donating so
many rain barrels on
such a broad cross-
country scale makes
this program truly
unparalleled in scope
or impact," said Matt
Burke, Director of
thrilled to partner with
Coca-Cola to make a
meaningful impact for
resources around the
To date, more than 80
organizations in the
U.S. have benefitted
from Coca-Cola's rain
program. These rain
estimated 100 million
gallons of water since
Olympic-sized swimming pools.
"Rain barrels are a
tangible and effective way
to inspire change to
preserve our water
resources," said Jon
Radtke, Water Resources
Director for Coca-Cola
with our local partners,
we can encourage
communities to save water
drop by drop, barrel by
barrel, and replenish a
significant amount of
water back into nature."
The Company's syrup
drum donations for Earth
Day kicked off earlier this
month with local events
throughout the U.S.,
including an art rain
barrel auction to benefit
charity and rain barrel-
making workshops with
local organizations. Coca-
Cola associates are
getting into the act as well
by volunteering in local
community Earth Month
activities and community
Coca-Cola supports water replenishment projects throughout the world in an effort to meet its goal
to return to nature an amount of water equivalent to what the Company uses in all of its products
and their production by 2020. The Company is reducing the amount of water it uses, recycling the
water used in its operations and replenishing water to communities and nature.
Water stewardship is one of seven focus areas that make up Coca-Cola's Live PositivelyÂ® platform,
the Company's commitment to making a positive difference in the world by growing business in
economically, environmentally and socially sustainable ways. For more information on Live
Positively, visit www.thecoca-colacompany.com/citizenship/index.html.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the decorative barrels world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's
most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke,
Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle.
Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and
juice drinks. Through the world's largest beverage distribution system, consumers in more than 200
countries enjoy our beverages at a rate of more than 1.7 billion servings a day. With an enduring
commitment to building sustainable communities, our Company is focused on initiatives that reduce
our environmental footprint, support active, healthy living, create a safe, inclusive work environment
for our associates, and enhance the economic development of the communities where we operate.
Together with our bottling partners, we rank among the world's top 10 private employers with more
than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com
or follow us on Twitter at twitter.com/CocaColaCo.
active caretaker of their local river, lake, stream or bay. We work for the day when all people, fish
and wildlife have access to clean plentiful water. Our headquarter staff in Portland, OR and field
staff in Vermont, Maryland, North Carolina, Wisconsin, Utah and Idaho work closely with thousands
of watershed protection groups from coast to coast - building the capacity of state and local groups,
assisting people grappling with water and environmental health problems, protecting habitat for fish
and wildlife, developing blue cities and reducing our country's use of water and energy. To learn
more about River Network, visit www.rivernetwork.org.