Project Threee

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Young people have the right to attain their full potential. Those who lack the necessary support to imagine possibilities for their future and feel disconnected from the society, are left to do …

Young people have the right to attain their full potential. Those who lack the necessary support to imagine possibilities for their future and feel disconnected from the society, are left to do unskilled jobs or even become involved in crime. Threee aims to open gateways for those who feel alienated to embark on a proactive career path, and help them find constructive and stable positions in society.

By building bridges between young people and workplaces through short-term employment opportunities, participants gain experience, confidence, and skills that prepare them for the challenges of broader social engagement. Threee incorporates local municipalities in the mix, creating a multi-layered system with a variety of touch-points.

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  • 1. Building bridges between young people and workplaces throughshort-term internship opportunities,to help them find constructive and stable positions in society. COPENHAGEN INSTITUTE OF INTERACTION DESIGN
  • 2. HI! MY NAME IS RAZAN SADEQ ANDI’M FROM JORDAN
  • 3. Process Journey Economical & CulturalInterest Research Analysis Related Projects How it works Final Prototype People-centered Intent The concept Validation Taking It Research & Iteration Further
  • 4. Interest
  • 5. Socially responsible design is gaining momentum asdesigners are beginning to increasingly consider thecontext of their work, acting as indicators ofcurrent global affairs that necessitate action orresponse.
  • 6. Investigating how design changes the emotionalresponse to global events, political and social.
  • 7. Taking a closer look at immigrantcommunities in Denmark.
  • 8. People-Centered Research
  • 9. Mahmoud, 18 Iman, 34 Cleaner Single Mother & Unemployed Eyad, 17 School DropoutMohammad, 32 Baker Ahmad, 32 Falafel chef Saleh, 26 Cleaner Berehan, 29 Unemployed
  • 10. Youth InterviewsMommo, 19 Jihad Hussien, 17 Dawoud Jalal, 19Social Worker Frederiksberg Gymnasium Technical SchoolMember in First Floor Member in Sjakket
  • 11. Projects, Organizations, Youth CentersAziz FallCitizen21 Director Amir Ghomi Nikoline GinaDanish Culture Institute Advisor BazarMusicShop Digital Story Lab Point and Shoot ProjectSocial Workers Asad Rami RamiFirst Floor Center Social Worker, Sjakket Center Social Worker, Sjakket Center Social Woker, Sjakket Center
  • 12. Research Analysis
  • 13. REJECTION EDUCATION DROP-OUTS BARRIERS POVERTY CULTURAL DIFFERENCE LOW-INCOME JOBS STIGMAAGGRESSION LACK OF CONFIDENCE CRIMINALITYIDENTITY STRUGGLE LACK OF EXPOSURE LACK OF ROLE MODEL UNEMPLOYMENT
  • 14. Cultural
  • 15. “They bonded well inMinority groups—specifically those after-school parties.originating from non-western countries— I was feeling like nobodyfeel that they are not included in actually wanted to be in athe social, economic, cultural and group with me, although Ipolitical activities of their new countries, worked hard.”and thus experience a sense of not Imanbelonging. They turn to their original culturefor acceptance and reassurance, and in the “It’s not cool to beprocess, further exclude and seen in a group of danes,isolate themselves from the larger society. you better stick with people similar to you.”, Omar
  • 16. “There is nothing better for integration than starting with a good laugh by the copying machine.”, MatthiasContexts “My friend Emil and I had huge effect on each other, he& invited me to xmas dinner and I learnt a lot of good habits from him and his family, he also did.”, MommoInteractions “Mommo needed an escape from the group he was hanging out with, the project provided a safe space that’s not completely alien.” , Gina
  • 17. Economical
  • 18. Immigrants & Employment Employment rate amongst highly educated immigrants living in Copenhagen who have Amongst those who are employed a degree from their home country 37% 47% 53% 63% have a job in Denmark Employed in jobs they are overqualified for Does not have a job in Denmark Employed in jobs they are qualified forSource: Report by the Danish Institute of Governmental Research (KORA)
  • 19. “If it was between meand a guy called Johan,it is only nature theywill choose him.”,Dawoud“Danish employers don’twant to hire us for skilledjobs, they don’tthink we’re worththe pay. That’s whywe’ll be always at thebottom of the hierarchy.”
  • 20. Diversity without equity was not the commitmentto inclusion that the City was looking for. Copenhagen Municipality
  • 21. “The dropout rates from vocational training for the second generation are more than twice as high as among persons of Danish origin. This, in turn, is at least in part attributable to the fact that persons with a migration background have more difficulties getting apprenticeship contracts with companies than comparable persons of Danish origin.”Source: Report by Organisation for Economic Co-operation and Development (OECD)
  • 22. “The dropout rates from vocational training for the Eyad second generation are more than twice as high as among persons of Danish origin. This, in turn, is at least in part attributable to the fact that persons with a migration background have more difficulties getting apprenticeship contracts with companies than comparable persons of Danish origin.” MahmoudSource: Report by Organisation for Economic Co-operation and Development (OECD)
  • 23. Finding internships is a national problemPer person is the cost over a life- Shortage of skilled 11,000 45,000 time of young people who do not complete their education workers in 2019 based and remain unskilled. on AE projections. 3 Excess of unskilled workers in Young people in Denmark are 90,000 2019 based on the current shortage of internships. deprived of the opportunity million dkk to complete their education due to lack of internships. Source: The Economic Council of the Labour Movement
  • 24. Intent to construct a context for young people who are feeling alienated from the society to provide them with the exposure and confidence to face the challenges of broader social engagement.
  • 25. “I need to pay the phonebills, I need to work.”
  • 26. “Everyone wants money,but what’s your dream?”Gina
  • 27. A service which connects young people to possibleworkplaces, where they can be hired for short-term internshipsXPOSURE MPOWERMENT NGAGEMENT
  • 28. Related Projects
  • 29. The Structure
  • 30. Online SystemYoung People Copenhagen Municipality Workplaces Initiatives & Grants Youth Centers Copenhagen’s Diversity Charter
  • 31. How It Works
  • 32. AT&T 12:34 PM AT&T 12:34 PM Jihad Hussien Nordvest, KBH Member at Sjakket A step in the right direction Username W! Password BRAND NE Points Badges Experience Log in Summary Try Threee Explore Hi! I’m Jihad. I am 17 year old and I’m a Request a membership student. I am not really sure what I want to do in the future, but I love IT and computers. I Forgot your password? want to try different things as long as the timing does not conflict with my current study and training. Profile Explore MessagesYoung people apply to the service through a youth center where they will also receive basic training
  • 33. Employers post jobs based on the project’s guidelines
  • 34. AT&T 12:34 PM AT&T 12:34 PM Back Recent Offers Filter Offers an internship as a Data Entry Clerk Shadow Level. Starting 13 Dec, for 3 weeks Toldbodgade 37B, KBH Data Entry Clerk Offers an internship as a Receptionist Starting 30 Nov, for 2 weeks We are looking for a young intern to type data into a database using excel. You don’t need to have previous experience, we will Offers an internship as a Manager Assistant train you to do that! Full Details Starting 2 Jan, for 4 weeks Rate: 100 DKK/HR Hours: 15 hours/week Offers an internship as a Elderly Helper Apply Starting 2 Jan, for 4 weeks Profile Explore Messages Profile Explore MessagesYoungsters browse through jobs and apply
  • 35. 3 :: Employer Account GraduateLand Offers > Data Entry Clerk > Applicants Summary 16 Jihad Hussien Nordvest, KBH Hi! I’m Jihad. I am 17 year old and I’m a Member at Sjakket Points Badges Experience student. I am not really sure what I want to do in the future, but I love IT and computers. W! BRAND NE I want to try different things as long as the timing does not conflict with my current Dear GraduateLand, study and training. I am writing to apply for the position of Data Entry Clerk at your company. I have good computer skills and I would love to learn more applications like excel, or as mentioned in the Contact Information job description, databases. This is my first application so I dont have much experience yet, but I hope you will give me with the opportunity to develop my skills. I am free everyday after +45 52022132 16:00. Really looking forward to hear from you. j.hussien@sjakket.dk Reply | Forward | Archive | Report as spam Privacy · Terms · About Threee © 2012Employer select chosen candidates and interviews them
  • 36. 1 2 3 Interns are trained to do the tasks of their jobundergoing three levels of internship where they can choose to drop at the end of each (Shadow, Active, Experienced)
  • 37. AT&T 12:34 PM Back GraduateLand added 8 points and 1 badge to your account Datalistic Great job! You earned the Datalistic Cancel View badge, which means you are the data Badges entry guru now.. you’re probably best friends with excel and word now! If you liked this job, you’ll probably like Data adminstration, banking, or online-based businesses. Good Luck! Profile Explore MessagesFeedback is sent by the employer in the form of points and badges, and the intern gets paid for their work
  • 38. If the employers had specific remarks, they can send feedback to the youth center where the intern is registered for follow up and direction.
  • 39. If the intern found their passion in a certain job and the employer was interested, the relationship can continue
  • 40. Validation & Iteration
  • 41. Copenhagen Municipality
  • 42. Copenhagen Municipality
  • 43. Copenhagen Municipality
  • 44. Copenhagen Municipality
  • 45. Copenhagen Municipality
  • 46. Final Prototype
  • 47. Link to Vimeo
  • 48. Taking It further
  • 49. GUI + UX
  • 50. Experience PrototypeTest with a pilot of 10 young people and different companies
  • 51. A collaboration with the municipality to find theright logistics, and together create a guide to create the best jobs possible for the project’s criteria. Copenhagen Municipality
  • 52. Thank you :)