How to use hootsuite more effectively

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Hootsuite is a very effective social media management tool. Learn how to use hootsuite more effectively with very practical tips that will help with your social media marketing.

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How to use hootsuite more effectively

  1. 1. Ian Cleary @ianclearywww.razorsocial.com
  2. 2. The following outlines WAYSyou can leverage Hootsuite functionality to use it effectively.
  3. 3. 1. Setting up a at a conferenceIf you go to a conference andwant to keep track of theconversation… …the best way to do this is to set up a stream filtered by the hashtag for the conference.
  4. 4. Here’s how… 1 Select SEARCH 2Enter in your HASH TAG 3 Save as Stream
  5. 5. After you are finished the conference you could remove the stream. You could also set up this search just tosearch through specific topics on Twitter or search based on locations.
  6. 6. 2. within StreamsHootsuite allows youto divide up content intostreams (columns of filtered data)… …you can perform searches based on content that is within that specific stream.
  7. 7. Here’s how… 2 Choose the option- KEYWORD 1 3Select DOWN ARROW Type in your KEYWORD
  8. 8. 3. Creating streamsStreams are the columns of informationyou display within Hootsuite.Example: You can have a stream which displays when your name is mentioned or for a particular hash tag.
  9. 9. It’s better to have multiple tabs and then have relevant streams within those columns. Click on any of the tabs highlighted. There can be multiple streams displayed relevant for each tab.TABS
  10. 10. 4. Hootsuite List ManagementWithin Hootsuite there is List Managementfunctionality that allows you to drag and drop peopleyou follow (or follow you) into lists.
  11. 11. 5. Distributing your blog content using anIf you have a blog youcan automatically set upthe blog within Hootsuite… …and get Hootsuite to automatically send out new posts for that blog.
  12. 12. Here’s how… 1Select Option 2 Select RSS Feeds 3 Add your RSS Feeds
  13. 13. More RSS details…When you are adding your RSS feed you’ll need to providethe following information:Profile to send feed items to – This is not necessarilytwitter, this could also be Facebook or other platformssupported by Hootsuite.Check this feed for new posts every – This willautomatically check your feed to look for new posts, thedefault this is set to 24 hours.
  14. 14. Here’s more…Prepend text for each message:Automatically add text into thestart of any post sent out.Include text from post in messages:depends on the length of the post.Prepend text to each message:put additional text at the start ofeach post.URL Shortener: shortens the linksso that more can be fit in a tweet.
  15. 15. www.razorsocial.com

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