5 WAYS TO YOUR BLOG Ian Cleary @ianclearywww.razorsocial.com
Did you know that Google doesn’t like pages that are slow to load?If your website is slow on a desktop, what is it like on a mobile device?
It’s really important to have a website that loads quite quickly.As well as visitors not having much patience Google penalizes pages on websites that don’t load quick enough.
1. A content delivery networkIf you are running a global service you may have visitorscoming to your site around the world.Depending on where your visitor is browsing from andwhere the website is located the speed could be slow orquick.To optimize for visitors in different locations you can setup your website on a content delivery network.
This means that your website is actually residing inmultiple locations.When a website visitor comes to your site, the website isloaded from the nearest location to them.Website content is kept in sync automatically in multiplelocations so visitors will always get the latest copy.
2. Pay more to your hosting provider!When you sign up to a company that will host yourwebsite you need to consider what they offer as part ofthe hosting.Bandwidth available – Imagine water flowing down apipe. If the pipe is bigger more water will flow down it.If other people are pouring water down the pipe thenyou’re in competition for space!So get lots of bandwidth and make it guaranteed and notshared with anyone else.
Guaranteed Up time – Your content is not going to loadvery quick if your servers are down!You need a reliable provider that will guarantee theservers will be up at least 99.99% of the time!Your own server or shared? - Your blog could be hostedon your own server or shared with other blogs.Ideally you want your own dedicated servers!
3. Optimize your image sizesIf the image sizes on your website are too large it cantake too long to download a page.Check out website optimization tool which does ananalysis of pages on your website so you can see whichpages have large sizes.A lot of the times you can find the culprit image that istoo big and then you can resize.
This tool will show you the largest images on your page.
If you have a small image displayed on your blog it couldbe really high quality so the size is large.But because it’s small you may not need the quality to beas good as most people will not notice the difference.
The following shows 2 images. One is 24kb in size andone is 200kb. Can you detect which is which?If you enlarge the images you would know. One image is 24kb and the other is 200kb!
Consider also the formats of images for your website.Depending on the quality you require for your image andthe type of image then different formats use differentcompression techniques.
4. Use Caching SoftwareCaching is like McDonalds having a load of cheeseburgersready that are exactly the same.Other people have ordered the exact same so by havingthem already made you will be more efficient!When you are on a website and download a page thispage has to be constructed.A request is made to the database to retrieve this pageand build it.
But if you request this page again or somebody else isrequesting the exact same page, it makes more sense touse the copy that was already generated unless it waschanged since then.Caching can make a huge difference to performance ofyour website.On this site we use a plugin called W3 Total Cache.
5. Do a regular tidy up!If you optimize your blog to improve performance, you’llneed to revisit it again in a couple of months time.This is a WordPress blog and this morning I removed 850revisions of old posts that were stored in the databaseand also removed some plugins that I no longer use.So, a regular review and tidy up is required.