21 tool and technology tips final

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  • THINK YOU HAVE TO CREATE A SCHEDULE FOR IT TO RUN. I DON’T KNOW IF MINE IS WORKING AS I CAN’T SEE A REPORT AND NOTHING HAPPENS ON SCREENwww.socialcrawlytics.com
  • www.socialcrawlytics.com – CAN’T GET REPORT TO RUN SO CAN’T RETAKE THIS SCREENSHOT
  • SHOULD WE SHOW THE MANAGE SOURCES OR THE SHARE OPTION???
  • Hootsuite is a great tool for tracking relationships with the influencers. Isolate out the influencers in to a separate stream so you can monitor and interact.
  • You can do this by creating a list of the influencers in Twitter and then creating a stream in Hootsuite based on this Twitter list
  • Organise your influencers in to a group so you can keep track of their posts
  • We’ll go through these tools quickly.
  • Set up a trigger event and an action. When the trigger happens the action kicks in.
  • Can add/discover new websites/opportunities, perform outreach by sending out standard emails (that can be personalised if you want)Automatically discovers and populates BuzzStream with contact information found on each websiteProvides some metrics so you have insights on the level of influence this site may have.
  • What is social media

Transcript

  • 1. 21 Tool and Technology Tips to Dramatically Grow Your Following Online Ian Cleary
  • 2. What we’ll cover today Getting more traffic to your website Building your followers or fans Optimizing conversion on your website Analyzing the results
  • 3. Pick your battles1
  • 4. Know your domain authority1 www.opensiteexplorer.com
  • 5. Know your Competitors Domain Authority 2 www.moz.com/tools/seo-toolbar
  • 6. Increase your Domain Authority3 1 • Guest Post on Blogs 2 • Reach out to other bloggers 3 • Write great content 4 • Link to other bloggers
  • 7. Find out what’s working for your competitors www.socialcrawlytics.com 4
  • 8. Find out what’s working for your competitors 4 The wider the bar the more shares www.socialcrawlytics.com
  • 9. Click a column to sort the list so you can see the most popular pages on each channel Find out what’s working for your competitors 4 www.socialcrawlytics.com
  • 10. Write Content that is Optimized • Place your keywords in • Page Title • Page Description • Page Name • Heading 1 • First 100 words of body text 5
  • 11. Make Social Sharing Prominent6 wordpress.org/plugins/flare/
  • 12. Find out which keywords get traffic for your competitor 7 www.semrush.com
  • 13. Find out which keywords get traffic for your competitor 7 www.semrush.com
  • 14. Find out which keywords get traffic for your competitor 7 www.semrush.com
  • 15. Become active on Scoop.it www.scoop.it 8
  • 16. Become active on Scoop.it www.scoop.it 8
  • 17. Become active on Triberr9 www.triberr.com
  • 18. Become active on Triberr9 www.triberr.com
  • 19. Find Relevant Twitter Followers10 www.ManageFlitter.com
  • 20. Engage with your competitor’s followers www.twitonomy.com 11 www.twitonomy.com
  • 21. Track your influencers www.hootsuite.com 12
  • 22. Track your influencers www.hootsuite.com 12
  • 23. Use Feedly with Buffer www.feedly.com 13
  • 24. Use Feedly with Buffer www.bufferapp.com 13
  • 25. Very Clear Call to Actions14
  • 26. Incentives for subscribers15
  • 27. Use Mention.net16
  • 28. Implement Responsive Design17
  • 29. Monitor Your Users www.luckyorange.com 18
  • 30. Monitor Your Users www.luckyorange.com 18
  • 31. Monitor Your Users www.luckyorange.com 18
  • 32. Set up goals & track conversions www.google.com/analytics 19
  • 33. Set up goals & track conversions www.google.com/analytics 19
  • 34. Set up goals & track conversions www.google.com/analytics 19
  • 35. Track email conversions www.aweber.com 20
  • 36. Automate the sharing of content www.dlvr.it 21
  • 37. That’s all folks… 1 • Strategy first then tools 2 • SEO is not difficult it’s a process 3 • Analytics is essential 4 • Implement the tips!
  • 38. Image Editing www.picmonkey.com Click any of the icons to overlay text or shapes on your picture or apply filters, textures, frames, and much more
  • 39. Automate Everything with Zaps www.zapier.com
  • 40. Reach out with Buzzstream www.buzzstream.com 1 2 3
  • 41. Canva – graphic design made so simple
  • 42. Choose from a library of layouts…
  • 43. …and graphic elements
  • 44. …and publish with ease