0
21 Tool and Technology Tips
to Dramatically Grow Your
Following Online
Ian Cleary
What we’ll cover today
Getting more traffic to your website
Building your followers or fans
Optimizing conversion on your ...
Pick your battles1
Know your domain authority1
www.opensiteexplorer.com
Know your Competitors
Domain Authority
2
www.moz.com/tools/seo-toolbar
Increase your Domain Authority3
1
• Guest Post on Blogs
2
• Reach out to other bloggers
3
• Write great content
4
• Link t...
Find out what’s working for your
competitors
www.socialcrawlytics.com
4
Find out what’s working for your
competitors
4
The wider the bar the
more shares
www.socialcrawlytics.com
Click a column to sort the list so you can see
the most popular pages on each channel
Find out what’s working for your
com...
Write Content that is Optimized
• Place your
keywords in
• Page Title
• Page Description
• Page Name
• Heading 1
• First 1...
Make Social Sharing Prominent6
wordpress.org/plugins/flare/
Find out which keywords get traffic
for your competitor
7
www.semrush.com
Find out which keywords get traffic
for your competitor
7
www.semrush.com
Find out which keywords get traffic
for your competitor
7
www.semrush.com
Become active on Scoop.it
www.scoop.it
8
Become active on Scoop.it
www.scoop.it
8
Become active on Triberr9
www.triberr.com
Become active on Triberr9
www.triberr.com
Find Relevant Twitter Followers10
www.ManageFlitter.com
Engage with your competitor’s
followers
www.twitonomy.com
11
www.twitonomy.com
Track your influencers
www.hootsuite.com
12
Track your influencers
www.hootsuite.com
12
Use Feedly with Buffer
www.feedly.com
13
Use Feedly with Buffer
www.bufferapp.com
13
Very Clear Call to Actions14
Incentives for subscribers15
Use Mention.net16
Implement Responsive Design17
Monitor Your Users
www.luckyorange.com
18
Monitor Your Users
www.luckyorange.com
18
Monitor Your Users
www.luckyorange.com
18
Set up goals & track conversions
www.google.com/analytics
19
Set up goals & track conversions
www.google.com/analytics
19
Set up goals & track conversions
www.google.com/analytics
19
Track email conversions
www.aweber.com
20
Automate the sharing of content
www.dlvr.it
21
That’s all folks…
1
• Strategy first then tools
2
• SEO is not difficult it’s a process
3
• Analytics is essential
4
• Imp...
Image Editing
www.picmonkey.com
Click any of the icons to overlay text or
shapes on your picture or apply
filters, texture...
Automate Everything with Zaps
www.zapier.com
Reach out with Buzzstream
www.buzzstream.com
1
2
3
Canva – graphic design made so simple
Choose from a library of layouts…
…and graphic elements
…and publish with ease
21 tool and technology tips final
21 tool and technology tips final
21 tool and technology tips final
21 tool and technology tips final
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  • THINK YOU HAVE TO CREATE A SCHEDULE FOR IT TO RUN. I DON’T KNOW IF MINE IS WORKING AS I CAN’T SEE A REPORT AND NOTHING HAPPENS ON SCREENwww.socialcrawlytics.com
  • www.socialcrawlytics.com – CAN’T GET REPORT TO RUN SO CAN’T RETAKE THIS SCREENSHOT
  • SHOULD WE SHOW THE MANAGE SOURCES OR THE SHARE OPTION???
  • Hootsuite is a great tool for tracking relationships with the influencers. Isolate out the influencers in to a separate stream so you can monitor and interact.
  • You can do this by creating a list of the influencers in Twitter and then creating a stream in Hootsuite based on this Twitter list
  • Organise your influencers in to a group so you can keep track of their posts
  • We’ll go through these tools quickly.
  • Set up a trigger event and an action. When the trigger happens the action kicks in.
  • Can add/discover new websites/opportunities, perform outreach by sending out standard emails (that can be personalised if you want)Automatically discovers and populates BuzzStream with contact information found on each websiteProvides some metrics so you have insights on the level of influence this site may have.
  • What is social media
  • Transcript of "21 tool and technology tips final"

    1. 1. 21 Tool and Technology Tips to Dramatically Grow Your Following Online Ian Cleary
    2. 2. What we’ll cover today Getting more traffic to your website Building your followers or fans Optimizing conversion on your website Analyzing the results
    3. 3. Pick your battles1
    4. 4. Know your domain authority1 www.opensiteexplorer.com
    5. 5. Know your Competitors Domain Authority 2 www.moz.com/tools/seo-toolbar
    6. 6. Increase your Domain Authority3 1 • Guest Post on Blogs 2 • Reach out to other bloggers 3 • Write great content 4 • Link to other bloggers
    7. 7. Find out what’s working for your competitors www.socialcrawlytics.com 4
    8. 8. Find out what’s working for your competitors 4 The wider the bar the more shares www.socialcrawlytics.com
    9. 9. Click a column to sort the list so you can see the most popular pages on each channel Find out what’s working for your competitors 4 www.socialcrawlytics.com
    10. 10. Write Content that is Optimized • Place your keywords in • Page Title • Page Description • Page Name • Heading 1 • First 100 words of body text 5
    11. 11. Make Social Sharing Prominent6 wordpress.org/plugins/flare/
    12. 12. Find out which keywords get traffic for your competitor 7 www.semrush.com
    13. 13. Find out which keywords get traffic for your competitor 7 www.semrush.com
    14. 14. Find out which keywords get traffic for your competitor 7 www.semrush.com
    15. 15. Become active on Scoop.it www.scoop.it 8
    16. 16. Become active on Scoop.it www.scoop.it 8
    17. 17. Become active on Triberr9 www.triberr.com
    18. 18. Become active on Triberr9 www.triberr.com
    19. 19. Find Relevant Twitter Followers10 www.ManageFlitter.com
    20. 20. Engage with your competitor’s followers www.twitonomy.com 11 www.twitonomy.com
    21. 21. Track your influencers www.hootsuite.com 12
    22. 22. Track your influencers www.hootsuite.com 12
    23. 23. Use Feedly with Buffer www.feedly.com 13
    24. 24. Use Feedly with Buffer www.bufferapp.com 13
    25. 25. Very Clear Call to Actions14
    26. 26. Incentives for subscribers15
    27. 27. Use Mention.net16
    28. 28. Implement Responsive Design17
    29. 29. Monitor Your Users www.luckyorange.com 18
    30. 30. Monitor Your Users www.luckyorange.com 18
    31. 31. Monitor Your Users www.luckyorange.com 18
    32. 32. Set up goals & track conversions www.google.com/analytics 19
    33. 33. Set up goals & track conversions www.google.com/analytics 19
    34. 34. Set up goals & track conversions www.google.com/analytics 19
    35. 35. Track email conversions www.aweber.com 20
    36. 36. Automate the sharing of content www.dlvr.it 21
    37. 37. That’s all folks… 1 • Strategy first then tools 2 • SEO is not difficult it’s a process 3 • Analytics is essential 4 • Implement the tips!
    38. 38. Image Editing www.picmonkey.com Click any of the icons to overlay text or shapes on your picture or apply filters, textures, frames, and much more
    39. 39. Automate Everything with Zaps www.zapier.com
    40. 40. Reach out with Buzzstream www.buzzstream.com 1 2 3
    41. 41. Canva – graphic design made so simple
    42. 42. Choose from a library of layouts…
    43. 43. …and graphic elements
    44. 44. …and publish with ease
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