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Razorfish - Terri Walter on Emerging Media
Razorfish - Terri Walter on Emerging Media
Razorfish - Terri Walter on Emerging Media
Razorfish - Terri Walter on Emerging Media
Razorfish - Terri Walter on Emerging Media
Razorfish - Terri Walter on Emerging Media
Razorfish - Terri Walter on Emerging Media
Razorfish - Terri Walter on Emerging Media
Razorfish - Terri Walter on Emerging Media
Razorfish - Terri Walter on Emerging Media
Razorfish - Terri Walter on Emerging Media
Razorfish - Terri Walter on Emerging Media
Razorfish - Terri Walter on Emerging Media
Razorfish - Terri Walter on Emerging Media
Razorfish - Terri Walter on Emerging Media
Razorfish - Terri Walter on Emerging Media
Razorfish - Terri Walter on Emerging Media
Razorfish - Terri Walter on Emerging Media
Razorfish - Terri Walter on Emerging Media
Razorfish - Terri Walter on Emerging Media
Razorfish - Terri Walter on Emerging Media
Razorfish - Terri Walter on Emerging Media
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Razorfish - Terri Walter on Emerging Media

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Big Idea 1: Emerging Media was delivered by Razorfish's Terri Walter on April 22, 2009, at the 9th Annual Razorfish Client Summit (#rzcs on Twitter).

Big Idea 1: Emerging Media was delivered by Razorfish's Terri Walter on April 22, 2009, at the 9th Annual Razorfish Client Summit (#rzcs on Twitter).

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  • 1. Big Idea #1: Return on Innovation Terri Walter Vice President, Emerging Media
  • 2. Page 2© 2009 Razorfish. All rights reserved.
  • 3. In a recession, can I afford to take risks? Is there value in emerging media? Page 4© 2009 Razorfish. All rights reserved.
  • 4. Page 5© 2009 Razorfish. All rights reserved.
  • 5. What was emerging has emerged Page 6© 2009 Razorfish. All rights reserved.
  • 6. What was old is new again Page 7© 2009 Razorfish. All rights reserved.
  • 7. The best of the Web on TV: widgets Page 8© 2009 Razorfish. All rights reserved.
  • 8. The best of Print on TV Page 9© 2009 Razorfish. All rights reserved.
  • 9. Video goes social Page 10 © 2009 Razorfish. All rights reserved.
  • 10. Gaming goes mainstream Page 11© 2008 Razorfish. All rights reserved.
  • 11. What was once bound to the PC, has escaped Page 12© 2009 Razorfish. All rights reserved.
  • 12. Loopt location-aware ads deliver value when and where it’s needed Page 13© 2008 Razorfish. All rights reserved.
  • 13. The fourth screen: an evolution in interactive storytelling Page 14 © 2009 Razorfish. All rights reserved.
  • 14. Mobile multi-player gaming: fun, social interactivity Page 15© 2009 Razorfish. All rights reserved.
  • 15. Marketing is complicated, and it is just going to get more complicated Page 16© 2009 Razorfish. All rights reserved.
  • 16. How do you get return on innovation? Page 17© 2009 Razorfish. All rights reserved.
  • 17. See beyond the obvious….. Page 18 © 2009 Razorfish. All rights reserved.
  • 18. Let consumers participate… Page 19© 2009 Razorfish. All rights reserved.
  • 19. and create new value for customers. Page 20© 2009 Razorfish. All rights reserved.
  • 20. What will return on innovation mean for your company? Page 21© 2009 Razorfish. All rights reserved.
  • 21. Thank You Terri Walter, VP Emerging Media terri.walter@razorfish.com

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