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Razorfish - Garrick Schmitt on Actions Speak Louder Than Advertising

by Razorfish on May 06, 2009

1,938 views

Big Idea 7: Actions Speak Louder Than Advertising was delivered by Razorfish's Garrick Schmitt on April 23, 2009, at the 9th Annual Razorfish Client Summit (#rzcs on Twitter).

Big Idea 7: Actions Speak Louder Than Advertising was delivered by Razorfish's Garrick Schmitt on April 23, 2009, at the 9th Annual Razorfish Client Summit (#rzcs on Twitter).

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summit actions client advertising razorfish digital consumer coffee social starbucks

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Razorfish - Garrick Schmitt on Actions Speak Louder Than Advertising — Presentation Transcript

Actions Speak Louder Than Advertising Garrick Schmitt, Group Vice President, Experience Planning Email: garrick.schmitt@razorfish.com Twitter: @gschmitt
Actions Speak Louder Than Advertising Page 2© 2009 Razorfish. All rights reserved.
Or….. Page 3© 2009 Razorfish. All rights reserved.
Why Digital *Will* Differentiate Your Brand Page 4© 2009 Razorfish. All rights reserved.
You Just Need To Think About It Differently Page 5© 2009 Razorfish. All rights reserved.
Traditional Digital Marketing Page 6© 2009 Razorfish. All rights reserved.
Page 7© 2009 Razorfish. All rights reserved.
What is this little green swizzle stick thingamajig? Page 8© 2009 Razorfish. All rights reserved.
Page 9© 2009 Razorfish. All rights reserved. Flickr photo from ToriCore
Keeps The Coffee In The Cup Page 10© 2009 Razorfish. All rights reserved. Flickr photo from ToriCore
Where It Belongs Page 11© 2009 Razorfish. All rights reserved.
Page 12© 2009 Razorfish. All rights reserved.
Page 13© 2009 Razorfish. All rights reserved.
Page 14© 2009 Razorfish. All rights reserved.
Changed The Customer Experience For Millions Page 15© 2009 Razorfish. All rights reserved.
And Starbucks Didn’t Even Come Up With The Idea… Page 16© 2009 Razorfish. All rights reserved.
Customers Did. Page 17© 2009 Razorfish. All rights reserved.
70,000 (!) Ideas Since Launch Page 18© 2009 Razorfish. All rights reserved.
Digital At The Core Page 19© 2009 Razorfish. All rights reserved.
Actions Speak Louder Than Advertising Page 20© 2009 Razorfish. All rights reserved.
Digital’s Impact Knows No Bounds Page 21© 2009 Razorfish. All rights reserved.
CNN’s Magic Map Page 22© 2009 Razorfish. All rights reserved.
CNN and Facebook Connect Page 23© 2009 Razorfish. All rights reserved.
Virgin America Page 24© 2009 Razorfish. All rights reserved.
Virgin America RED Page 25© 2009 Razorfish. All rights reserved.
Matter and Royal Mail Page 26© 2009 Razorfish. All rights reserved.
Puts Brands In Your Hands Page 27© 2009 Razorfish. All rights reserved.
Comcast Page 28© 2009 Razorfish. All rights reserved.
Twitter: @comcastcares Page 29© 2009 Razorfish. All rights reserved.
Mattel and Barbie Page 30© 2009 Razorfish. All rights reserved.
Barbie Blogs, Meets Facebook, Twitter and YouTube Page 31© 2009 Razorfish. All rights reserved.
Page 32© 2009 Razorfish. All rights reserved. Flickr photo from wixxx
What’s going to be your little green swizzle stick thingamajig? Page 33© 2009 Razorfish. All rights reserved.
Thank You Garrick Schmitt, Group Vice President, Experience Planning Email: garrick.schmitt@razorfish.com Twitter: @gschmitt