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Razorfish - Garrick Schmitt on Actions Speak Louder Than Advertising

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    Razorfish - Garrick Schmitt on Actions Speak Louder Than Advertising - Presentation Transcript

    1. Actions Speak Louder Than Advertising Garrick Schmitt, Group Vice President, Experience Planning Email: garrick.schmitt@razorfish.com Twitter: @gschmitt
    2. Actions Speak Louder Than Advertising Page 2© 2009 Razorfish. All rights reserved.
    3. Or….. Page 3© 2009 Razorfish. All rights reserved.
    4. Why Digital *Will* Differentiate Your Brand Page 4© 2009 Razorfish. All rights reserved.
    5. You Just Need To Think About It Differently Page 5© 2009 Razorfish. All rights reserved.
    6. Traditional Digital Marketing Page 6© 2009 Razorfish. All rights reserved.
    7. Page 7© 2009 Razorfish. All rights reserved.
    8. What is this little green swizzle stick thingamajig? Page 8© 2009 Razorfish. All rights reserved.
    9. Page 9© 2009 Razorfish. All rights reserved. Flickr photo from ToriCore
    10. Keeps The Coffee In The Cup Page 10© 2009 Razorfish. All rights reserved. Flickr photo from ToriCore
    11. Where It Belongs Page 11© 2009 Razorfish. All rights reserved.
    12. Page 12© 2009 Razorfish. All rights reserved.
    13. Page 13© 2009 Razorfish. All rights reserved.
    14. Page 14© 2009 Razorfish. All rights reserved.
    15. Changed The Customer Experience For Millions Page 15© 2009 Razorfish. All rights reserved.
    16. And Starbucks Didn’t Even Come Up With The Idea… Page 16© 2009 Razorfish. All rights reserved.
    17. Customers Did. Page 17© 2009 Razorfish. All rights reserved.
    18. 70,000 (!) Ideas Since Launch Page 18© 2009 Razorfish. All rights reserved.
    19. Digital At The Core Page 19© 2009 Razorfish. All rights reserved.
    20. Actions Speak Louder Than Advertising Page 20© 2009 Razorfish. All rights reserved.
    21. Digital’s Impact Knows No Bounds Page 21© 2009 Razorfish. All rights reserved.
    22. CNN’s Magic Map Page 22© 2009 Razorfish. All rights reserved.
    23. CNN and Facebook Connect Page 23© 2009 Razorfish. All rights reserved.
    24. Virgin America Page 24© 2009 Razorfish. All rights reserved.
    25. Virgin America RED Page 25© 2009 Razorfish. All rights reserved.
    26. Matter and Royal Mail Page 26© 2009 Razorfish. All rights reserved.
    27. Puts Brands In Your Hands Page 27© 2009 Razorfish. All rights reserved.
    28. Comcast Page 28© 2009 Razorfish. All rights reserved.
    29. Twitter: @comcastcares Page 29© 2009 Razorfish. All rights reserved.
    30. Mattel and Barbie Page 30© 2009 Razorfish. All rights reserved.
    31. Barbie Blogs, Meets Facebook, Twitter and YouTube Page 31© 2009 Razorfish. All rights reserved.
    32. Page 32© 2009 Razorfish. All rights reserved. Flickr photo from wixxx
    33. What’s going to be your little green swizzle stick thingamajig? Page 33© 2009 Razorfish. All rights reserved.
    34. Thank You Garrick Schmitt, Group Vice President, Experience Planning Email: garrick.schmitt@razorfish.com Twitter: @gschmitt

    + Razorfish MarketingRazorfish Marketing, 6 months ago

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    Big Idea 7: Actions Speak Louder Than Advertising w more

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