Introduction - Social Media

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  • Exercise on Flip chart.
  • Pick a website from the group and review the website, maybe a few websites.
  • Exercise on Flip chart.
  • Is Social media a fad?
  • Introduction - Social Media

    1. 1. SOCIAL MEDIA FOR YOUR BUSINESS Overview of Social Media
    2. 2. Agenda Topic 9.30 Introductions 9.45 Overview of Social Media 10.15 Facebook 11.15 Break 11.45 Facebook 12.30 Twitter 1.00 Lunch 2.00 Twitter 2.30 LinkedIn 3.15 Blogging 4.00 Questions
    3. 3. There’s a new game in town..
    4. 4. What is Social Media… It’s technology that facilitates conversation It’s content that gets attention It’s people that engage
    5. 5. It’s not about this any more Marketing
    6. 6. There’s a new toy also..
    7. 7. Trip Advisor…
    8. 8. Food Spotting…
    9. 9. How do they find you?
    10. 10. People searching for a Hotel <ul><li>Find on Google </li></ul><ul><li>Go direct your website </li></ul><ul><li>Third party booking engines </li></ul><ul><li>Review sites (e.g. Trip Advisor) </li></ul><ul><li>Twitter,Facebook etc </li></ul><ul><li>Articles on other sites </li></ul>
    11. 11. What are people searching on?
    12. 12. Find you on Google…
    13. 13. Google Places..
    14. 14. Google Places
    15. 15. Exercise – Google Places Research <ul><li>Check out businesses in your area </li></ul><ul><li>What is good/bad about the listing </li></ul><ul><li>What could you do to stand out </li></ul><ul><li>Where are reviews coming from </li></ul>
    16. 16. Google Places Tips <ul><li>Use full description </li></ul><ul><li>Pictures and Videos </li></ul><ul><li>Reviews </li></ul><ul><li>Local search optimisation </li></ul><ul><li>Regularly update </li></ul>
    17. 17. Example website
    18. 18. Find you on social media..
    19. 19. Twitter Search
    20. 20. Google Blog Search
    21. 21.
    22. 22. 67% more leads with a blog Marketing
    23. 23. Facebook getting more traffic than Google Marketing
    24. 24. More options..
    25. 25. Why should I care?
    26. 26. Social Media Strategy <ul><li>Customers – What are they interested in? </li></ul><ul><li>Content – What content will you provide </li></ul><ul><li>Engage – How will you engage people? </li></ul><ul><li>Measure – How will you measure results </li></ul><ul><li>Tools – What tools will you use? </li></ul>
    27. 27. Exercise.. <ul><li>You have decided to make your website more interesting and also set up a facebook page. What type of content do you provide to make it more interesting? </li></ul>
    28. 28. 1. Listening to customers
    29. 29. Google Alerts
    30. 30. Google Blog Search
    31. 31. Twitter Search
    32. 32. 2. Picking content..
    33. 33. Topical and/or Sports…
    34. 34. Entertainment
    35. 35. Website Content… <ul><li>Testimonials, Reviews </li></ul><ul><li>What’s going on </li></ul><ul><li>Local attractions etc </li></ul><ul><li>User stories </li></ul><ul><li>Promotions etc. </li></ul>
    36. 36. Humour…
    37. 37. Events…
    38. 38. 3. Engaging people <ul><li>Competitions </li></ul><ul><li>Quizzes </li></ul><ul><li>Promotions </li></ul>
    39. 39. 4. Measure results <ul><li>Growth in fans </li></ul><ul><li>Interactions </li></ul><ul><li>Purchases </li></ul><ul><li>Referrals </li></ul>
    40. 40. 5. Tools to deliver
    41. 41. Content – Interesting and engaging Marketing
    42. 42. Content – Interesting and engaging Marketing
    43. 43. Pablo on Facebook
    44. 44. Burrito Bar…
    45. 46. Agenda Topic 1.00 What you want out of to-day 1.15 Overview of Social Media 1.45 Twitter 2.30 Facebook 3.30 Break / Case Study 3.30 LinkedIn 4.15 Blogging 4.45 Questions

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