Facebook Training

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  • 11 different ways of targetting: City -
  • Bid at 75% of what Facebook suggests. If CPC is higher than .1% then change to CPM
  • Facebook Training

    1. 1. SOCIAL MEDIA FOR YOUR BUSINESS Using Facebook
    2. 2. Facebook Statistics <ul><li>600 million active users </li></ul><ul><li>Average person 130 friends </li></ul><ul><li>Greatest growing segment > 35 </li></ul><ul><li>Facebook to make 2 billion - 2010 </li></ul>
    3. 3. Facebook Personal V Business Personal Business Profiles Pages Friends Limited to 5000 Must be approved Fans Unlimited No approval required Private Public Searchable on Google Updates Come from the person Only owner can post Updates Come from the page Can have multiple admins
    4. 4. Sharing of information
    5. 5. Personal Account
    6. 6. Enter security check..
    7. 7. Enter security check..
    8. 8. Finding friends..
    9. 9. Profile Information…
    10. 10. Login…
    11. 11. Company Page
    12. 12. Create a Page
    13. 13. Create a Page
    14. 14. Page created
    15. 15. Add picture
    16. 16. Post an Update (e.g. an offer)
    17. 17. Offer displayed for fans
    18. 18. Exercises – 1 to 5 <ul><li>Create a Personal Account if you don’t have one and add some friends </li></ul><ul><li>Create a Page (add a picture) </li></ul><ul><li>Get 5 fans for your page </li></ul><ul><li>Write in updates for your fans (e.g. create an offer and share it with your friends) </li></ul><ul><li>Advanced Users </li></ul><ul><li>Check out www.involver.com regarding applications you can add to your page. </li></ul>
    19. 19. Social Media Sales Funnel <ul><li>Awareness </li></ul><ul><li>Interest </li></ul><ul><li>Desire </li></ul><ul><li>Action </li></ul><ul><li>Advocacy </li></ul><ul><li>Insights </li></ul>
    20. 20. Awareness..
    21. 21. Awareness <ul><li>Brochures/Literature </li></ul><ul><li>Reception Desk </li></ul><ul><li>Bedrooms </li></ul><ul><li>E-mail Signatures </li></ul><ul><li>Receipts </li></ul><ul><li>Newsletters </li></ul><ul><li>E-mail blasts </li></ul><ul><li>Friends of employees </li></ul><ul><li>Facebook Features </li></ul>
    22. 22. Facebook Advertising…
    23. 23. Targeting
    24. 24. Advanced Targeting
    25. 25. Bidding…
    26. 26. Facebook Features
    27. 27. Suggest to Friends
    28. 28. Use Facebook as Page
    29. 29. Exercise… <ul><li>Pick out one page amongst the group and come up with some ideas regarding building awareness of the page. </li></ul>
    30. 30. Interest
    31. 31. Welcome page…
    32. 32. Facebook Page
    33. 33. Setting it up as a welcome page
    34. 34. Embedded Channel..
    35. 35. Applications
    36. 36. Applications..
    37. 37. Restaurant Dundalk
    38. 38. Integrate with Social media…
    39. 39. Like displayed on friends newsfeed
    40. 40. Desire…
    41. 41. Desire.. <ul><li>Interesting updates </li></ul><ul><li>Competition, Polls, Quizzes </li></ul><ul><li>Interesting applications (social context) </li></ul>
    42. 42. Pictures and videos catch attention
    43. 43. Try bigger images..
    44. 44. Humour..
    45. 45. Get Fans to tag images…
    46. 46. Competition Apps..
    47. 47. Example – Facebook discussion topics <ul><li>What’s going on – Local (20%) </li></ul><ul><li>Deals/Special offers your premises or other local companies (20%) </li></ul><ul><li>Entertainment/Humour (20%) </li></ul><ul><li>Interactive content – contest, quiz etc (20%) </li></ul><ul><li>Stories etc – (20%) </li></ul>
    48. 48. Fitzwilton… <ul><li>Review Fitzwilton.. Why are they popular? </li></ul><ul><li>http://www.facebook.com/FitzwiltonHotelWaterford </li></ul>
    49. 49. Content? <ul><li>What are the 5 main things your customer will be interested in? </li></ul><ul><li>What is your schedule/Plan for delivering this content? </li></ul><ul><li>How are you going to make it interesting? </li></ul>
    50. 50. Ideas.. <ul><li>Videos and pictures better than text </li></ul><ul><li>Question better than a statement </li></ul><ul><li>Their thoughts better than yours </li></ul><ul><li>What content would you sign up to? </li></ul>
    51. 51. Ideas.. <ul><li>Promote your fans – it’s not all about you. </li></ul><ul><li>Ask Questions </li></ul><ul><li>Ask for people to share </li></ul><ul><li>Exclusive offers </li></ul><ul><li>Encourage fans to post </li></ul>
    52. 52. Action…
    53. 53. Shop…
    54. 54. Deals… <ul><li>Exclusive offers to Fans Only </li></ul><ul><li>Last Minute Deals </li></ul><ul><li>Share with a friend deal </li></ul>
    55. 55. Become a Fan Action
    56. 56. Building Advocates…
    57. 57. Encourage… <ul><li>Sharing of content – Like, Ask etc. </li></ul><ul><li>Give reasons to support you (e.g. social media cause marketing) </li></ul><ul><li>Encourage feedback, testimonials, reviews. </li></ul>
    58. 58. Facebook Edge rank
    59. 59. www.edgerankchecker.com
    60. 60. Deals - Facebook Places..
    61. 61. Facebook Places..
    62. 62. Monitoring and Reporting
    63. 63. Facebook Insights..
    64. 64. Interactions..
    65. 65. Monthly Active users <ul><li>The number of people that have interacted or viewed your page or posts – fans or non fans </li></ul><ul><ul><li>Interactions – likes, comments, likes on comments </li></ul></ul><ul><ul><li>Page or post views – page and tab views, post displayed on newsfeed. </li></ul></ul>
    66. 66. Impressions <ul><li>When a fan or non fan views a post </li></ul><ul><li>Not necessarily above the fold </li></ul><ul><li>Impressions on newsfeed, visit to pages or Fan box widget </li></ul><ul><li>Reposts not included </li></ul>
    67. 67. Feedback <ul><li>Interactions divided by impressions </li></ul><ul><li>Less reach, higher interactions will give you a higher percentage. </li></ul>
    68. 68. Monitoring your tab with Google <fb:google-analytics uacct=”UA-9999999-99″ /> Note: Replace the UA code with your own code.
    69. 69. Facebook Google Analytics tracker <ul><li>http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/ </li></ul>

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