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The Basics of Internet Lead Management
The Basics of Internet Lead Management
The Basics of Internet Lead Management
The Basics of Internet Lead Management
The Basics of Internet Lead Management
The Basics of Internet Lead Management
The Basics of Internet Lead Management
The Basics of Internet Lead Management
The Basics of Internet Lead Management
The Basics of Internet Lead Management
The Basics of Internet Lead Management
The Basics of Internet Lead Management
The Basics of Internet Lead Management
The Basics of Internet Lead Management
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The Basics of Internet Lead Management

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Slides for a webinar I delivered on the basic concepts involved in generating, managing and nurturing Internet based leads

Slides for a webinar I delivered on the basic concepts involved in generating, managing and nurturing Internet based leads

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  • “ The great debate” is the ongoing argument on how exactly does social media bring monetary value to your business. Give some popular examples here of recent studies defending the “yes” and “No” sides. (Share YouTube video that EVERYONE has seen). Social Media websites: for this slide offer resources for attendees maybe a simple ‘how to’ guide for the mentioned sites, maybe also touch base on facebook business pages, groups, ppc ads etc. Touch on Facebook Pages, how to set it up, examples on how they can use it for RE Twitter: how to set up a Twitter account focus on networking with other agents / learning YouTube > show them our channel and one of our subscribers and how they are using it Mobile aps: Realtor.com/.ca Zillow, Trulia
  • “ The great debate” is the ongoing argument on how exactly does social media bring monetary value to your business. Give some popular examples here of recent studies defending the “yes” and “No” sides. (Share YouTube video that EVERYONE has seen). Social Media websites: for this slide offer resources for attendees maybe a simple ‘how to’ guide for the mentioned sites, maybe also touch base on facebook business pages, groups, ppc ads etc. Touch on Facebook Pages, how to set it up, examples on how they can use it for RE Twitter: how to set up a Twitter account focus on networking with other agents / learning YouTube > show them our channel and one of our subscribers and how they are using it Mobile aps: Realtor.com/.ca Zillow, Trulia
  • Nashville Brian : http://www.facebook.com/nashvilleandbeyond Hawaii realty : http://www.kellymitchellgroup.com/home.asp
  • Transcript

    • 1. Internet Lead Management Qualifying and Nurturing Leads
    • 2. Questions
      • Twitter - @RealAgentVideo
      • Email - Josh@videoscience.com
      • Chat Box
    • 3. Agenda
      • What is Lead Management
      • How To Attract Leads
      • How To Capture Leads
      • How To Nurture Leads
    • 4. Most Important Concept Leads are your inventory You must manage them
    • 5. 5 Steps to Your Goal
        • Identify Prospects
        • Convert Strangers to Friends
        • Convert Friends into Fans
        • Convert Fans into Contacts
        • Convert Contacts into Customers
    • 6. Internet Lead Management
      • Not a sales funnel
        • All about nurturing
        • Creating sales
        • opportunities
    • 7. What Do You See
    • 8. Analogy - TV
    • 9. Attracting Leads
      • Create Content
        • Educational
        • Interest
        • Preference
        • The water in the pipe!
    • 10. Capturing Leads
      • Build a central database - spreadsheet
        • Encourage Contact
        • Trade information for contact information
        • Scoring – Which leads are more important
    • 11. Nurturing Leads
      • Why do you need to nurture?
        • 80% of unqualified leads buy within 2 years
      • How do you nurture leads
      • Which tools do I use?
    • 12. Measurement
      • How much money did you spend?
      • How many leads did you generate
      • How many sales did you generate
    • 13. New Product Offering
      • Automated Social Media Marketing
      • Custom Content Creations
      • Search Engine Optimized Video Series
    • 14. Thank you! Questions?

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