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Understanding Local Search
Understanding Local Search
Understanding Local Search
Understanding Local Search
Understanding Local Search
Understanding Local Search
Understanding Local Search
Understanding Local Search
Understanding Local Search
Understanding Local Search
Understanding Local Search
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Understanding Local Search

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An introductory webinar to help realtors and businesses understand local search and how to utilize it in day to day business

An introductory webinar to help realtors and businesses understand local search and how to utilize it in day to day business

Published in: Business
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Transcript

  • 1. Local Search
  • 2. Who Am I <ul><li>Josh Kerbel </li></ul><ul><li>COO of VideoScience </li></ul><ul><li>[email_address] </li></ul>
  • 3. Agenda <ul><li>What is Local Search </li></ul><ul><li>Niche Marketing </li></ul><ul><li>Real Estate Industry Research </li></ul><ul><li>Local Search & Real Estate </li></ul><ul><li>Using Video </li></ul><ul><li>Free Resources </li></ul><ul><li>Dangers and Pitfalls </li></ul>
  • 4. What is Local Search <ul><li>A process where users seek information online, the ultimate intention of which is an offline transaction at a nearby service or business </li></ul><ul><li>In English – using the Internet like people used to use the Yellow Pages to find resources. </li></ul><ul><li>Not about advertising locally, but developing location orientated content. </li></ul>
  • 5. Niche Marketing <ul><li>Target people with a specific interest or need </li></ul><ul><li>Understand you are not going to get massive traffic </li></ul><ul><li>Your goal is high quality traffic </li></ul><ul><li>Transform yourself from a commodity to a specialist </li></ul><ul><li>Examples – Repolift, Shoe Stor & Architizer </li></ul>
  • 6. Real Estate Industry Research <ul><li>9 to 12 Month Sales Cycles </li></ul><ul><li>Up to 90% of all home buying searches involve the Internet at some point </li></ul><ul><ul><li>Not just MLS </li></ul></ul><ul><li>Less than 5% of all leads are ready to “BUY NOW” </li></ul>
  • 7. Opportunity
  • 8. Local Search & Real Estate <ul><li>Advertising open houses, emailing listings and offering virtual tours is thing of past. </li></ul><ul><li>You must carve out multiple niches for yourself </li></ul><ul><li>Examples of niches include: </li></ul><ul><ul><li>Specific geographic regions </li></ul></ul><ul><ul><li>Building types </li></ul></ul><ul><ul><li>Combination of both </li></ul></ul><ul><li>Whitby-Shores.com </li></ul>
  • 9. Using Video <ul><li>Search engines love video </li></ul><ul><li>Need to look professional </li></ul><ul><li>Needs to be informational, not self promotional </li></ul>
  • 10. Free Resources <ul><li>Wordpress.org/Blogger.com </li></ul><ul><li>Youtube.com </li></ul><ul><li>Everything can be learned....only cost is time and opportunity cost </li></ul>
  • 11. Dangers & Pitfalls <ul><li>Not understanding need to specialize </li></ul><ul><li>Creating generic websites </li></ul><ul><li>Not having patience </li></ul><ul><li>Poor quality video production </li></ul><ul><li>Not having any lead capture/engagement process </li></ul>

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