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Recruiting using social media - Case study - CH2M Hill
Recruiting using social media - Case study - CH2M Hill
Recruiting using social media - Case study - CH2M Hill
Recruiting using social media - Case study - CH2M Hill
Recruiting using social media - Case study - CH2M Hill
Recruiting using social media - Case study - CH2M Hill
Recruiting using social media - Case study - CH2M Hill
Recruiting using social media - Case study - CH2M Hill
Recruiting using social media - Case study - CH2M Hill
Recruiting using social media - Case study - CH2M Hill
Recruiting using social media - Case study - CH2M Hill
Recruiting using social media - Case study - CH2M Hill
Recruiting using social media - Case study - CH2M Hill
Recruiting using social media - Case study - CH2M Hill
Recruiting using social media - Case study - CH2M Hill
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Recruiting using social media - Case study - CH2M Hill

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Here's a perfect example of a well-orchestrated employer branding activity, designed to attract the best talent, using social media tool. …

Here's a perfect example of a well-orchestrated employer branding activity, designed to attract the best talent, using social media tool.
CH2M Hill is one of the top 100 best companies to work for in the US.

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  • I hope you’ve learned something today, and have a broader understanding of the online world.I’ll make my slides and notes available – please email me if you’re interested..If you’d like me to help you build your online strategy, and help with implementation – please don’t hesitate to call me.My contact methods are listed here.. Choose anyone of them.Thank you for coming.
  • Transcript

    • 1. Raz Chorev
      MARKETING IN THE NEW MILLENIUM | SOCIAL MEDIA STRATEGY | LINKEDIN TRAINING
      Recruiting
      using
      Social Media
      Case Study
    • 2. Effective Landing Page
      • Descriptive images
      • 3. Job search functionality
      • 4. Social Media connectivity
    • Effective Landing Page
      • Employee recommendation Video
      • 5. Culture statement
      • 6. Social Media connectivity
      • 7. Welcoming smiling faces of senior execs
      • 8. Job search (Call-to action)
    • Effective Landing Page
      • Powerful search capability
      • 9. RSS to job feeds
      • 10. Sharing jobs
    • Social Media Strategy
      • Attracting quality employees
      • 11. Targeting quality employees
      • 12. Creating a talent pool to allow
      future global expansion
    • 13. What didn’t work
      • Tweeting since 29.3.2008
      • 14. General corporate twitter account
      • 15. No interaction
      • 16. Follower/Following ratio shows broadcasting tool.
    • What didn’t work
      • Specific recruiting focused twitter account
      • 17. Follower/Following ratio shows interaction, yet
      • 18. The stream shows broadcasting tool.
    • What didn’t work
      Community building will take time…
    • 19. What DID work?
      • 12,000 tuned-in professional community
      • 20. Targeted advertising
      • 21. Reason to choose @ CH2M Hill as an employer
    • Why DID it work?
      ATTRACTING EMPLOYEES
      Customised header
      Comfort in numbers
      Company overview
      Call to action
      Careers snapshot
      Employee video testimonial
      Projects overview
      Employee benefits
    • 22. Why DID it work?
      ATTRACTING EMPLOYEES
      100% complete personal profile
      Company advertising on every employee’s profile page
      Free job posting! Using LinkedIn apps
    • 23. Why DID it work?
      ATTRACTING EMPLOYEES
      Using LinkedIn groups for employee retention AND acquisition.
    • 24. Why DID it work?
      TARGETING EMPLOYEES
      • Ever evolving 100,000,000 CV’s database
      • 25. 50 direct emails to best matching potential employees
      • 26. Elimination process, before the candidates are aware of the position
      • 27. Posting jobs to targeted individuals (not “post & Pray” strategy)
    • The Bottom line
      • 98% of all US recruits where directly approached and sourced.
      • 28. 95% of all global recruitment were also a result of direct recruitment activities
      • 29. As a result, significant saving on recruitment agency fees
      • 30. Awarded the only Construction company in the 100 top companies to work for (Fortune magazine)
    • THANK YOU!
      0410 660 107
      My Linkedin profile:
      www.linkedin.com/in/razchorev
      My website:
      www.razchorev.com
      Follow me on Twitter:
      www.twitter.com/RazChorev
      RAZ CHOREV
      Digital & Online Marketing

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