• Save
Online presence in the Australian  fin. industry, case study
Upcoming SlideShare
Loading in...5
×
 

Online presence in the Australian fin. industry, case study

on

  • 1,311 views

Social media presence and activity in the Finance and Banking industry, March 2010.

Social media presence and activity in the Finance and Banking industry, March 2010.

Statistics

Views

Total Views
1,311
Views on SlideShare
1,301
Embed Views
10

Actions

Likes
1
Downloads
0
Comments
0

2 Embeds 10

http://www.slideshare.net 5
http://www.linkedin.com 5

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • You’ll notice here that CBA online communications via twitter is:Aimed at Gen Y (statistics show that the average Twitter user is 27 years old)Not interactive – only outbound messages... Advertising...This means that CBA are not quite sure how to manage twitter, and have not yet appointed enough resources to monitor and handle the twitter stream.
  • On the other hand, Westpac takes a different approach – more monitoring, and listening to customers. Then taking criticism and praise, and making sure they both get to the right ears, for execution. Everything possible to keep a customer, happy!
  • Mortgage Choice – updates few times daily, using the web (no twitter client) – which means – no interaction, only broadcasting tool. Although with presence – limited understanding of how to use it.Tweeter on behalf of the corporation – Kristy Sheppard, Corporate affairs.
  • As the largest mortgage provider in Australia, they seem very ad hoc to me. Unorganized, each to his own, having different titles... Many of their franchisees have an account, yet not using it – lack of time, knowledge or direction? I don’t know...
  • 67 results for Mortgage Choice fan pages. Some with over 100 fans. Mostly under. No unified approach. What a shame. What an opportunity!
  • This is by no means a summary! This is randomly looking at some of the major players in the banking and finance industry in Australia, and trying to make sense of their online presence, and social media strategy.Maybe some understand it more than others – who knows?The fact is, that they have a presence. If you want to compete on this field as well, you’d need some direction.I’d be more than happy to provide that direction, and lead your social media strategy to the top!Contact details to follow...

Online presence in the Australian  fin. industry, case study Online presence in the Australian fin. industry, case study Presentation Transcript

  • Online Presence
    Social Media embraced
    in the Australian
    finance and banking industry
    Case Studies
    www.razchorev.com
  • Online Presence GR8 example
    www.razchorev.com
  • Contact page
  • www.razchorev.com
  • www.razchorev.com
  • www.razchorev.com
  • www.razchorev.com
  • www.razchorev.com
  • Real Bank;
    Real People!
    www.razchorev.com
  • WE’RE ALL
    LINKED-IN!
    www.razchorev.com
  • Even better, uBank General Manager, GerdSchenkel, tells about his strategy, presenting at the Asian Financial Services Congress 2010, and upload his slides to SlideShare. Now we can all see his strategy and admire/copy/dismiss it.
    www.razchorev.com
  • What does it all mean?
    1. uBank (NAB) is going where (some) customers are. Are you?
    2. They invest in technology, and the manpower to keep on top of it – Call centre answering Skype calls, respond to Twitter comments, some are out of the office, responding from their phone (Tweetie, UberTwitter)
    3. They are perceived as a Leading Financial Institution, in the eyes of the Online Community.
    4. See next video from Commbankfor example:
    www.razchorev.com
  • www.razchorev.com
  • Online Presence Another example
    www.razchorev.com
  • www.razchorev.com
  • www.razchorev.com
  • www.razchorev.com
  • www.razchorev.com
  • www.razchorev.com
  • Online Presence Another example
    www.razchorev.com
  • www.razchorev.com
  • www.razchorev.com
  • www.razchorev.com
  • www.razchorev.com
  • Online Presence Another example
    www.razchorev.com
  • www.razchorev.com
  • www.razchorev.com
  • www.razchorev.com
  • www.razchorev.com
  • Some more examples of Online Presence...
    www.razchorev.com
  • What is your Social Media strategy??
    www.razchorev.com
  • Thank you!
    www.linkedin.com/in/razchorev
    www.twitter.com/razchorev
    @RazChorev
    www.razchorev.com
    raz@razchorev.com
    1300 88 78 35
    www.razchorev.com