8 steps to Linked success Comprehensive guide for sales people, recruiters and job seekers R a z C h o r e v
8 steps to LinkedIn success Copyright Raz Chorev 2010 All rights reserved by Raz Chorev. No part of this publication may be reproduced, stored into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, printing, recording or otherwise). Cover design and illustrations: Alistair Dark Layout and text design: Raz Chorev Editor: Raz Chorev Self-published – Raz Chorev PO Box 414, Rose Bay, NSW 2029 Australia 2
3 Enthusiastic endorsements “ Thanks for sharing. I really like it. Well done. Enjoyed the read, found it easy and engaging – and lots of useful info and tips.” Alan Greenstein, Executive Director at The IQ Business Group “I have applied all of the tips and now my LinkedIn profile is sharp, optimised and up-to-date. Thanks, Raz. You've saved me time and money sorting out Linkedin.” Robin Dickinson, Business consultant at RAD International Pty Ltd “Perfect timing Raz. Just this morning, I suggested to a client (a lawyer) that he do more on Linked In to help him step into the spotlight as an expert in his field. Now, I can just refer him to your comprehensive guide. Totally agree with your advice to "fish where the fish live". Your section on Answers will help people who've been on Linked In for years but never taken full advantage of this method of attracting the spotlight. “Tsufit, Author Step Into The Spotlight! : A Guide to Getting Noticed “Linkedin is an excellent online networking platform that more people should take advantage of. Raz does an great job of highlighting the need to build an interesting professional profile and "polish up their 118," by doing so - something that will further anyone's business or career. Easy to understand, practical book!” Jeffrey Hayzlett, Kodak’s former Chief Marketing officer and Author The Mirror Test.
Contents Intro – what is LinkedIn? 1. Sign up 2. Build an interesting profile 3. Join Groups 4. Seek and give advice 5. Build your network 6. Tips for BizDev 7. Tips for Recruiting 8. Tips for Job Seekers
Epilogue – LinkedIn as part of your workday About the author 4
Introduction – what is LinkedIn? LinkedIn is a business and professional network. Some call it Facebook for business. I think of LinkedIn as an online toolbox, which goes way beyond keeping in touch with your business “friends”. Let me explain: LinkedIn is an online networking platform, which is very similar in concept to an offline network. It is just a lot easier to manage, and to make the most out of. LinkedIn is a place where you can store your contacts (like your address book), and keep yourself up-to-date with their activities. It is a place to share information, to make new business connections, to introduce your contacts to one another, to be informed about industry trends and news, develop new opportunities, to look for service providers, and much more! However, this is a network of over 70 million members, adding 1,000,000 new members every 11 days. You’ll find people who use this toolbox properly and professionally, and there are people who will exploit it. You may find that people will try to connect to you, to add you to their network with no apparent reason. You’ll find some people advertise their wares, directly and indirectly. In this book, I will show you how to use it professionally, to help you in your business and career. So let’s start… 5
#1. Sign up Let’s start with the basics. If you already have an account, you should still read this chapter, to make sure you’ve signed up properly. Your name – Put in your full name, - the same one which you display on your business card. If you have a unique name, this is great. If you have a less unique name, find the properties to make you stand out. Use a middle initial as an example: If your name is Jon Stevens, display your name as Jonathan L. Stevens. Or if you are a Medical Doctor, an MBA or an engineer, add these letters to your surname: Dr. Jonathan L. Stevensstands out more than Jon Stevens. Do you agree? Your email address – many people use their work email (email@example.com) when they sign up. What happens very frequently, when people change jobs, is they stop getting notifications and can’t log into their LinkedIn account. I recommend using an address which will unlikely to change, such as a Gmail, Hotmail or Yahoo! address. Even better, if you have your own domain name, having an email address which looks like this - firstname.lastname@example.org - can be very powerful. If you have already signed up, and need to change your email address: Go to Settings (top right hand corner of the screen). You’ll see this: 6
Go into the Email Address setting option and add a new email address in the text box. Click on Send Confirmation message and LinkedIn will send you a confirmation email to confirm your new address. Once confirmed, log back on, tick the newly added address and click Make Primary. You can add as many addresses as you want. The benefit of adding more addresses – it will help people find your profile with your email addresses. I’ll expand on that in the “Building your network” section. 8
#2. Build an interesting profile Your profile should be 100% complete. Add work experience, schools, and other relevant information about yourself. People searching for contacts will make a decision to connect or not to connect based on the information you provide in your profile. A complete profile will increase your visibility and help you get found by employers, recruiters and prospects.
Add a professional head shot – no avatars, no picture from your webcam or skiing holiday – a professional headshot only. Why? This is a business networking site. People need to see that you are a professional. That’s it!
Tagline – what do you want to be known for? This tagline should summarise who you are professionally. A Medical doctor? A nuclear scientist? A sales person? “Tag” yourself to describe your career. Your tagline is the reason you give people who view your profile, to keep reading, and maybe even contact you. Give ‘em a reason to contact you! 9