Razan Kha:b discusses social media and her thoughts on its current and future states. She outlines how different social channels each have their own mood and best practices. Quality engagement is more important than just quantity of followers or connections. She envisions a future with a "Social OS" where currently separate location-sharing, review, and other apps interconnect rather than remain isolated silos. This would facilitate greater participation, conversations, and interconnectedness across the online social realm.

1. Social Media
Thoughts on the now and the future
By Razan Kha:b
CEO, Spring Technologies
Amman Tech Tuesdays – July 13th event

5. Your message and the medium
• Focus on the message.
• Understand the channel/medium
• Different channels, different messages
• Watch out for new channels, Foursquare,
Gowalla, posterous, Tumblr...etc.

6. Your message and the medium
Channel/Medium
Mood
How to play
Blog
Personal
Personal views, reflections and opinions
Facebook
Personal
Keep it personal!
Insights, opinions, real-time news, meet
Twitter
Hyper
new people, learn...
YouTube
Relaxed
At your own desecration :-)
Keep it professional, find jobs, find
LinkedIn
Professional
customers, join professional groups...

7. Your message and the medium
Channel/Medium
Mood
How to play
Announcements, Product/Development
Blog
Corporate
conversations, Industry analysis
CSR related news, events and activities
Facebook
Light weight
Conversation Oriented
Short with URL: Multiple Accounts:
Corporate &Industry news, CSR related
Twitter
Hyper
news, Customer Service/Support and
promotions.
Longer Stories
YouTube
Relaxed
CSR, Testimonials, Ads, Interviews
LinkedIn
Professional
Recruiting, Corporate News

8. Quality over Quan:ty
• TwiNer: Re‐tweets vs. # of followers
• Facebook: Advocates vs. # of fans
• LinkedIn: Recommenda:ons vs. # of
connec:ons

9. A story from
the future

12. Back to now
• Foursquare: the loca:on sharing tool,
• Siri: the talking guide,
• Waze: the real‐:me map and traffic wiz,
• Glympse: the real‐:me loca:on sharing app
• And Yelp: the Social review app
Are all installed on my iPhone today!
They don’t talk to each other and
They are not yet Levant‐friendly.

13. The Future
A Social OS

14. The Future is a Social OS
Web 2.0 • Par:cipa:on
 • Conversa:ons
Social Media • Making things together
 • Interconnectedness
Social OS – The end of the social silos
– The Internet of Things
– Augmented Reality

15. The Social OS
Or?

16. Thank You!
Amman Tech Tuesdays – July 13th event