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Social Media 
Thoughts on the now and the future 
             By Razan Kha:b 
         CEO, Spring Technologies 



Amman...
Your message and the medium 
•  Focus on the message. 
•  Understand the channel/medium  
•  Different channels, different m...
Your message and the medium 
Channel/Medium
     Mood
                      How to play


      Blog
        Personal
 Per...
Your message and the medium 
Channel/Medium
     Mood
                  How to play

                               Announ...
Quality over Quan:ty 
•  TwiNer: Re‐tweets vs. # of followers 
•  Facebook: Advocates vs. # of fans  
•  LinkedIn: Recomme...
A story from  
 the future 
Back to now 
•  Foursquare: the loca:on sharing tool,  
•  Siri: the talking guide,  
•  Waze: the real‐:me map and traffic ...
The Future 




A Social OS 
The Future is a Social OS 

   Web 2.0       •  Par:cipa:on 
                •  Conversa:ons 
   Social Media  •  Making ...
The Social OS 




                 Or? 
Thank You! 


Amman Tech Tuesdays – July 13th event
Thoughts on the now and future of Social Media
Thoughts on the now and future of Social Media
Thoughts on the now and future of Social Media
Thoughts on the now and future of Social Media
Thoughts on the now and future of Social Media
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Thoughts on the now and future of Social Media

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Thoughts on the now and future of Social Media

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Transcript of "Thoughts on the now and future of Social Media"

  1. 1. Social Media  Thoughts on the now and the future  By Razan Kha:b  CEO, Spring Technologies  Amman Tech Tuesdays – July 13th event
  2. 2. Your message and the medium  •  Focus on the message.  •  Understand the channel/medium   •  Different channels, different messages  •  Watch out for new channels, Foursquare,  Gowalla, posterous, Tumblr...etc. 
  3. 3. Your message and the medium  Channel/Medium Mood How to play Blog Personal Personal views, reflections and opinions Facebook Personal Keep it personal! Insights, opinions, real-time news, meet Twitter Hyper new people, learn... YouTube Relaxed At your own desecration :-) Keep it professional, find jobs, find LinkedIn Professional customers, join professional groups...
  4. 4. Your message and the medium  Channel/Medium Mood How to play Announcements, Product/Development Blog Corporate conversations, Industry analysis CSR related news, events and activities Facebook Light weight Conversation Oriented Short with URL: Multiple Accounts: Corporate &Industry news, CSR related Twitter Hyper news, Customer Service/Support and promotions. Longer Stories YouTube Relaxed CSR, Testimonials, Ads, Interviews LinkedIn Professional Recruiting, Corporate News
  5. 5. Quality over Quan:ty  •  TwiNer: Re‐tweets vs. # of followers  •  Facebook: Advocates vs. # of fans   •  LinkedIn: Recommenda:ons vs. # of  connec:ons 
  6. 6. A story from   the future 
  7. 7. Back to now  •  Foursquare: the loca:on sharing tool,   •  Siri: the talking guide,   •  Waze: the real‐:me map and traffic wiz,   •  Glympse: the real‐:me loca:on sharing app  •  And Yelp: the Social review app  Are all installed on my iPhone today!  They don’t talk to each other and   They are not yet Levant‐friendly. 
  8. 8. The Future  A Social OS 
  9. 9. The Future is a Social OS  Web 2.0   •  Par:cipa:on     •  Conversa:ons  Social Media  •  Making things together     •  Interconnectedness  Social OS  – The end of the social silos  – The Internet of Things  – Augmented Reality 
  10. 10. The Social OS  Or? 
  11. 11. Thank You!  Amman Tech Tuesdays – July 13th event
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