Thoughts on the now and future of Social Media

Social Media Thoughts on the now and the future By Razan Kha:b CEO, Spring Technologies Amman Tech Tuesdays – July 13th event

Your message and the medium • Focus on the message. • Understand the channel/medium • Diﬀerent channels, diﬀerent messages • Watch out for new channels, Foursquare, Gowalla, posterous, Tumblr...etc.

Your message and the medium Channel/Medium Mood How to play Blog Personal Personal views, reflections and opinions Facebook Personal Keep it personal! Insights, opinions, real-time news, meet Twitter Hyper new people, learn... YouTube Relaxed At your own desecration :-) Keep it professional, find jobs, find LinkedIn Professional customers, join professional groups...

Your message and the medium Channel/Medium Mood How to play Announcements, Product/Development Blog Corporate conversations, Industry analysis CSR related news, events and activities Facebook Light weight Conversation Oriented Short with URL: Multiple Accounts: Corporate &Industry news, CSR related Twitter Hyper news, Customer Service/Support and promotions. Longer Stories YouTube Relaxed CSR, Testimonials, Ads, Interviews LinkedIn Professional Recruiting, Corporate News

Quality over Quan:ty • TwiNer: Re‐tweets vs. # of followers • Facebook: Advocates vs. # of fans • LinkedIn: Recommenda:ons vs. # of connec:ons

A story from the future

Back to now • Foursquare: the loca:on sharing tool, • Siri: the talking guide, • Waze: the real‐:me map and traﬃc wiz, • Glympse: the real‐:me loca:on sharing app • And Yelp: the Social review app Are all installed on my iPhone today! They don’t talk to each other and They are not yet Levant‐friendly.

The Future A Social OS

The Future is a Social OS Web 2.0 • Par:cipa:on  • Conversa:ons Social Media • Making things together  • Interconnectedness Social OS – The end of the social silos – The Internet of Things – Augmented Reality

The Social OS Or?

Thank You! Amman Tech Tuesdays – July 13th event

Thoughts on the now and future of Social Media

by Razan Khatib

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