• A mission statement is the vision or dream you started out with. Its where you want to go and, what you want to be. Its that unrealistic, unobtainable dream that sparks the spirit of the entrepreneur. The mission statement is where you start to show how this dream is going to become a reality. You identify major goals that must be accomplished and how you plan to operate as you go about meeting those goals. You identify significant factors that will be necessary for you to reach those goals, such as the products or services you will provide and the kind of people you will need to serve. In short, its who you are, who you serve and what you do that makes you unique in the market you service.
Mission StatementDescribe the nature of business• Sell shoes• Provide educational services• Grow market vegetablesDescribe the (unique) ways or values• Provide high product quality• Ensure equal access to resources• Practice sustainable developmentProvide the (real) reasons• Sell shoes of the highest quality so every customer can find a pair of shoes they actually love to wear• Provide educational services that allow all children to experience learning success and become life- long learners and contributing members of our community• Grow market vegetables using organic, sustainable farming practices to give people safe and healthy food choices
• An effective mission statement provides strategic direction for the organization, and should be reviewed regularly to ensure it still fits the goals and directions of the organizations.