Jay Dunn Apocalypse
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    Jay Dunn Apocalypse Jay Dunn Apocalypse Presentation Transcript

    • Marketing Through The Apocalypse Jay Dunn VP, Marketing, Lane Bryant Founder, Supergroup October 13, 2009 Wednesday, October 21, 2009
    • THE END OF THE FREAKIN’ WORLD! Wednesday, October 21, 2009
    • Wednesday, October 21, 2009
    • It’s The End of the World as We Know It. And I Feel Fine. Wednesday, October 21, 2009
    • I Feel Fine. Optimistic Marketing Guy Drinking More Than Ever Huffin’ Glue Out of a Paper Bag Wednesday, October 21, 2009
    • I Feel Really Fine. Sales On Defibrulator Justifying My Existence Schmoozing CEO w/Twitter Wednesday, October 21, 2009
    • “Twitter” is Latin for ROI Wednesday, October 21, 2009
    • My Budget Cuts Stopped Bleeding My Bailout Bailed I Hear Bongs Are a Hot Market Wednesday, October 21, 2009
    • Will The End of the World Affect My Email Click-Through Rate? Wednesday, October 21, 2009
    • Not if you’ve properly seeded the OUTER PLANETS, as described in my latest book... Wednesday, October 21, 2009
    • Wednesday, October 21, 2009
    • Impact of Recession 2 Millions Job Lost 12.5 Million Unemployed Unemployment at 8.5% (25 Year High) If No More Jobs Lost, ‘09 the 4th Worst Since 1939 Typical Unemployment: 20 Weeks Average Work Week Cut To: 32.3 Hours 9 Million People “Underemployed” - Highest Ever Temporary Workers at Lowest Level Since 1994 Wednesday, October 21, 2009
    • Impact of Recession 1 in 5 Mortgage Holders Upside Down 10% Home Owners Might Miss Next Payment $5,729 Average Credit Card Balance $2 Trillion of Cut Credit Lines in 2009 $25.8 Billion in Lost Wages in January 20% of CFOs Plan To Cut or Freeze Wages in ’09 $102.4 Billion Drop in Consumer Spend - Dec. ’08 Retail Vacancy Rate - Highest in 17 Years Wednesday, October 21, 2009
    • Impact of Recession Iceland Goes Bankrupt Santa Claus Now Homeless Finland Sells SantaLand! Wednesday, October 21, 2009
    • Impact of Recession Worldwide Poll: Most Trusted, Admired, Eligible Marriage Partners: Doctors: 16% Educators: 14% Science: 10% Entertainers: 3% Wednesday, October 21, 2009
    • Impact of Recession Media & Marketing: 2% Retail Professionals: 1% Wednesday, October 21, 2009
    • State of the Economy Bleak According To A Great American Philosopher: Wednesday, October 21, 2009
    • “More than any other time in history, mankind faces a crossroads. One path leads to despair and utter hopelessness. The other, to total extinction. Let us pray we have the wisdom to choose correctly.” Woody Allen Wednesday, October 21, 2009
    • What’s Wrong In America? It’s So Bad... Wednesday, October 21, 2009
    • Girls Gone Wild Asked For A $5B Bailout Stimulation Package Wednesday, October 21, 2009
    • What’s Wrong In America? Detroit Can’t Sell This: Wednesday, October 21, 2009
    • Over 5,000 On Backorder Wednesday, October 21, 2009
    • Prettier In Pink Wednesday, October 21, 2009
    • What’s Wrong In America? CFOs Allowed To Drink At Company Christmas Parties Wednesday, October 21, 2009
    • State of the Retailer “Glory Days” 15 Years of Uninterrupted Growth Inflated Home Prices Available Credit Low Interest Rates Unprecedented Consumer Spending Savings At An All-Time Low Wednesday, October 21, 2009
    • State of the Retailer “Glory Days” New Store Openings New Concept Launches Building Online Presence International Expansion Retail Grew 12% vs Economy 5% Wednesday, October 21, 2009
    • State of the Retailer “Gory Days” Budget Cuts Personnel Cuts Cued Projects Derailed Pressure To Sell With Less Marketing $ No Scratch For New Initiatives Bankruptcies Wednesday, October 21, 2009
    • Wednesday, October 21, 2009
    • Must-Read Article: Five Rules For Retailing In A Recession by Ken Favaro, Tim Romberger, and David Meer, Harvard Business Review, 4/09 Wednesday, October 21, 2009
    • Five Rules: 1. Go Where The Headroom Is 2. Close The Needs-Offer Gap 3. Go After Bad Costs 4. Cluster Stores 5. Retool Core Processes Five Rules for Retailing in a Recession by Ken Favaro, Tim Romberger, and David Meer, HBR.org, 4/09 Wednesday, October 21, 2009
    • Find Your “Headroom” Wednesday, October 21, 2009
    • Find Your “Headroom” Market Share You Don’t Have Minus Market Share You’ll Never Get Five Rules for Retailing in a Recession by Ken Favaro, Tim Romberger, and David Meer, HBR.org, 4/09 Wednesday, October 21, 2009
    • Find Your “Headroom” Customers loyal neither to you nor your competitors. Taking 20% they spend today to 30% represents a net gain even when their spending drops 25%. Five Rules for Retailing in a Recession by Ken Favaro, Tim Romberger, and David Meer, HBR.org, 4/09 Wednesday, October 21, 2009
    • Create • Ideate • Innovate No Cost To Think No Cost To Reach New Media Is Resource-Friendly Experimenting Is Damn Cheap With Available Tools Wednesday, October 21, 2009
    • UniLever CMO Simon Clift: Brands aren't simply brands anymore. They are the center of a maelstrom of social and political dialogue made possible by digital media. Marketers who do not recognize that -- and adapt their marketing -- are in grave peril. Jack Neff, AdAge.com: April 14, 2009 Wednesday, October 21, 2009
    • Simon Says: Another 5 Rules For Marketing 1. Listening to consumers is more important than talking at them. We may be ahead of our competitors, but we're most definitely behind consumers. The consumer is not a moron, she's the person defining your brand. Jack Neff, AdAge.com: April 14, 2009 Wednesday, October 21, 2009
    • Simon Says: Another 5 Rules For Marketing 2. You can't hide the corporation behind the brand anymore - or even fully separate the two. Welcome to radical transparency, where bad corporate behavior will damage your brands, and vice versa. Jack Neff, AdAge.com: April 14, 2009 Wednesday, October 21, 2009
    • Simon Says: Another 5 Rules For Marketing 3. PR is a primary concern for every CMO and brand manager. If "marketing" and "PR" are not the same department, tear down the wall. Spend time deciding whether PR is underleveraged in your organization. Jack Neff, AdAge.com: April 14, 2009 Wednesday, October 21, 2009
    • Simon Says: Another 5 Rules For Marketing 4. Cause marketing isn't about philanthropy, it's about "enlightened self- interest." Don't be ashamed of your profit motive, because great branding and doing good are increasingly one and the same. Jack Neff, AdAge.com: April 14, 2009 Wednesday, October 21, 2009
    • Simon Says: Another 5 Rules For Marketing 5. The volume and quality of your earned media will be directly proportional to the impact and quality of your product and ideas. Jack Neff, AdAge.com: April 14, 2009 Wednesday, October 21, 2009
    • Hype You Can Believe In: Wednesday, October 21, 2009
    • Hype You Can Believe In: The “Blended” Opportunity: Blogs • Online Magazines • Trade Sites • Fan Sites • Twitter • Facebook • MySpace • Delicious • Digg • Flickr Combined With Your Own Marketing Strategy Vehicles Wednesday, October 21, 2009
    • The Toolbox Wednesday, October 21, 2009
    • What These Are: Tools To Build Traffic & Drive Customers to Destinations Through New Media & Social Networking Wednesday, October 21, 2009
    • What These Are Not: A Replacement For A Marketing Strategy A Replacement For A Brand Strategy Wednesday, October 21, 2009
    • New Tools Augment They Do Not Replace Tactics Not Strategy Wednesday, October 21, 2009
    • What You Must Do: Build Following On The Social Network Sites You Choose Get Found: Twellow, WeFollow, Just Tweet It - Lots of Tools To Mark Your Scent Post Interesting Content Wednesday, October 21, 2009
    • Influence Over Reach Wednesday, October 21, 2009
    • SMACKDOWN: Social Networking vs Ecommerce Wednesday, October 21, 2009
    • Two Types of Social Networking Public & Proprietary Wednesday, October 21, 2009
    • Roll Your Own Social Networking Site Wednesday, October 21, 2009
    • Wednesday, October 21, 2009
    • Wednesday, October 21, 2009
    • Ecommerce Is PRODUCT. Social Media Is CONTENT. Wednesday, October 21, 2009
    • Drive Traffic With Content: The Usual Suspects: New Products New Features Store Openings Mergers/Acquisitions Expert Advice How-To Industry News Wednesday, October 21, 2009
    • Nothing But Headlines & Deals Will Fail. Personality Sells People Follow People They Find Interesting Wednesday, October 21, 2009
    • Who Does It Well? Wednesday, October 21, 2009
    • Who Does It Well? Wednesday, October 21, 2009
    • Who Does It Well? Wednesday, October 21, 2009
    • Who Does It Well? Wednesday, October 21, 2009
    • Growth: 2007-2008 Social Networks & Blogs More Popular Than Email More than two-thirds (67%) of global online population visits social networks and blogs, and participation in these “member communities” is now the fourth most popular online category Wednesday, October 21, 2009
    • Growth: 2007-2008 Wednesday, October 21, 2009
    • Growth: 2007-2008 Wednesday, October 21, 2009
    • Use The Tools Wednesday, October 21, 2009
    • Get Started Create That Great Piece of Content Something Relevant, Like... Wednesday, October 21, 2009
    • Wednesday, October 21, 2009
    • Seed Multiple Sites w/Ping.fm Over 30 Social Networking Sites! Wednesday, October 21, 2009
    • Select Your Sites Selected Networks Wednesday, October 21, 2009
    • Twhirl Is a Twitter Interface Wednesday, October 21, 2009
    • Twhirl Pushes To Ping.fm Enter Ping.fm Key Wednesday, October 21, 2009
    • Post InTwhirl Hit Send Wednesday, October 21, 2009
    • Ping.fm Pushes To Twitter Wednesday, October 21, 2009
    • Ping.fm Pushes To Facebook Wednesday, October 21, 2009
    • Ping.fm Pushes To Delicious Wednesday, October 21, 2009
    • Push Content To Where Your People Are Wednesday, October 21, 2009
    • Drive Your People To Destination Wednesday, October 21, 2009
    • Good Content Equals Good Response Wednesday, October 21, 2009
    • Unexpected Result: Chippendale Response Hits Record Levels! Wednesday, October 21, 2009
    • Nick Becomes Worldwide Internet Sensation! Wednesday, October 21, 2009
    • New Tools For A New Customer Landscape “Push/Pull” Replaced by “Engage” Brand Conversation is Happening - With or Without You Confident Enough To Sit On The Sidelines? Wednesday, October 21, 2009
    • Best Customers Sustain Your Business Through Hard Times. New Customers Pull You Through The Apocalypse Wednesday, October 21, 2009
    • Quote of the Year: “It Ain’t Rocket Surgery” Inbound Marketing Summit, October 2009 Wednesday, October 21, 2009
    • Connect with Jay: Supergroup.ning.com Twitter/Facebook/ FriendFeed @JayDunnOnline Wednesday, October 21, 2009