Victoria Treyger<br />RingCentral CMO<br />June 8, 2011<br />Tablets, smartphones, and the mobile revolution…             ...
Agenda<br />Mobile is mainstream<br />1<br />Business use of mobile<br />2<br />Why mobile is important for SMBs<br />3<br...
Mobile is mainstream<br />1<br />Business use of mobile<br />2<br />Why mobile is important for SMBs<br />3<br />5 ways to...
5 billion mobile subscribers<br />5 billion apps downloads<br />$5 billion in sales of the iPAD,<br />3 quarters post laun...
iPad adoption faster than any product in history<br />Source: Apple, KPCP Feb 2011 report.<br />
Mobile inflection point Early 2011 Smartphone + Tablet > PC shipments <br />Source: Katy Huberty, Ehud Gelblum, Morgan Sta...
Mobile is mainstream<br />1<br />Business use of mobile<br />2<br />Why mobile is important for SMBs<br />3<br />5 ways to...
Which phone do you use most to conduct business?<br />RingCentral 2011 Smartphone Survey<br />
Do you use your smartphone for business more or less compared to one year ago?<br />64%<br />use smartphones more than a y...
What kind of smartphone do you use for business?<br />RingCentral 2011 Smartphone Survey<br />
If you could only choose one, which device would you rather take with you on business travel?<br />RingCentral 2011 Smartp...
How often do you use the tablet for business?<br />RingCentral 2011 Smartphone Survey<br />
Before getting out of bed, what is the first thing you do when you wake up in the morning?<br />RingCentral 2011 Smartphon...
Smartphones driving blurring between work and personal life<br />Mobile World<br />Fixed-Line World <br />RingCentral 2011...
Would you take an urgent business-related call while in the bathroom?<br />RingCentral 2011 Smartphone Survey<br />
Mobile is mainstream<br />1<br />Business use of mobile<br />2<br />Why mobile is important for SMBs<br />3<br />5 ways to...
1. Tablets increase productivity & are even replacing paper<br />Top 5 business applications (beyond email)<br />91%<br />...
2. Save time and moneySMBs are heavy users of apps for business<br />70% of SMBs use mobile apps for their operations<br /...
3. Accelerates the power of the cloud(Smartphones + the Cloud)<br />Access enterprise level functionality for the SMB<br /...
What does the power of the cloud mean to the SMB? <br />Fast & Nimble<br />Cheaper<br />Instant<br />Set-up<br />No Hardwa...
Today’s Workplace…Multiple locations, mobile employees or remote workers <br />Home Office<br />X<br />Office<br />Mobile ...
RingCentral: Instant, Simple, Powerful<br />Customer calls & faxes <br />Company toll-free number<br />Company local numbe...
Growing with RingCentral Cloud PBX <br />1-855-Acme-Biz<br />1-415-Acme-Fax<br />Support<br />Ext 3<br />Mary<br />Ext 101...
Cloud + Smartphone= AT&T Office@Hand<br />Employee Productivity<br />Mobile & Web Mgmt<br />Rich PBX Functionality<br /><u...
No Hardware/IT support
 Answering/Forwarding Rules
 No Technical Skills
 Professional Image</li></ul>Great Value @ $16/mo:  Save $10k+  at start-up & 60% going forward<br />Get all the functiona...
Mobile is mainstream<br />1<br />Business use of mobile<br />2<br />Why mobile is important for SMBs<br />3<br />5 ways to...
1. Leverage productivity apps to save time & money<br />Dataviz docs to go<br />LogMeInIgnition<br />Scan2 pdf mobile<br /...
2. Build mobile friendly website for your company<br />15-30%<br />Of total searches are Mobile<br />Many companies don’t ...
Creating a mobile friendly site<br />Best Practices Mobile Site:<br />Product suited for mobile purchase, 1 option<br />Sh...
3. Commerce: Local, Reviews, Free-Trial<br />Mobile Web<br />15%<br />Conversion from free to paid<br />1 in 3<br />Mobile...
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Victoria Treyger - Ring Central - Mobility for Growing Businesses

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  • * Even though mobile is now mainstream &amp; in fact it is the dominant platform b/c mobile shipments &gt; PC shipments, how businesses use mobile for their productivity and to market to customers is in its infancy. Will share some learning and best practices.
  • Growth of tablets: Growth/Adoption @ a faster rate than any tech product up to now/everW/ 5 billion mobile subscriptions worldwide (more than PCs, landlines &amp; TV)s @ end of 2010, 5 bill apps downloaded in 2010, and $5 bill in sales in the 3 quarters following iPAD launch, mobile is the most sweeping set of media of our time/of any time. Source: Mobile revolution &amp; B2B report
  • Growth of tablets: Growth/Adoption @ a faster rate than any tech product up to now/ever
  • Even though mobile is now mainstream &amp; in fact it is the dominant platform b/c mobile shipments &gt; PC shipments, how businesses use mobile for their productivity and to market to customers is in its infancy. That is what the rest of this presentation is about - will share some learning and best practices.
  • We hear in the media all the time how consumers use smartphones.We conducted our annual smarthphone survey of RC customers to understand how SMBs are using mobile devices and tabletsSmartphones now tied with office phones as the key device used for businessSource: April 2011 smartphone survey of RC office customers, 420 respondents
  • Business travel just got a lot lighter…Most surprising findings in the study
  • And tablet users are HEAVY users, w. 2/3 using multiple times/day
  • And almost 50% majority sleep with the smartphone within arm’s reach of their bed (iPass survey)
  • And the final question on business use of mobile devices, we looked at the transition from a fixed line world to the mobile world and found that people take their calls from pretty much anywhere…
  • The tablet is becoming a cross between old fashioned paper, laptops, smartphones – use it for taking notes.
  • RingCentral’s application of smartphone &amp; cloud is to develop the leading cloud based PBX
  • Principal design is extremely easy user interface, best ever to allow customers to manage phone systems like never done before – simple with no tech assistance
  • Cloud-based phone systems allow greater flexibility and rich business functionality at significantly lower costsIntegrate an entire company behind a single number, even if geographically distributedAllows a virtual extension to ring in multiple locations or multiple devices (concurrently or sequentially)Business can be completely virtual and still get enterprise phone system featuresReduces start-up and operating costs significantlyEasily setup and customized over the internet, without an expert technicianEliminates the need to manage on-site hardware maintenance
  • RC product sold to SMBs through AT&amp;T
  • Can’t wait to go mobile. Like it or not, you are already mobileEssentials of good mobile design:Think about smaller screen to ensure it is readableQuick loading timeCustomize to users needs &amp; priorities when mobile
  • Key: don’t require CCConversion rates strong: Free to paid 15%And it’s the ultimate shopping companion: - 79% use it while shopping to help them make decisionIf you are a retailer, offer “in store pickup”
  • 30% of search queries coming from mobile devices, must expand your advertising to mobile in order to reach your customers.Consider cutting back in some categories like local newspaper, shifting funds to localCPCs in mobile are lower in some categories
  • Customer support expectations have increased b/c now so easy to tweet in real time from your mobile device(40% coming from mobile devices).For business, it means you need to stay on top of what is being said about your business through mobile toold.The Opportunity:Handle customer service issues quicklyMonitor your brand
  • Victoria Treyger - Ring Central - Mobility for Growing Businesses

    1. 1. Victoria Treyger<br />RingCentral CMO<br />June 8, 2011<br />Tablets, smartphones, and the mobile revolution… what it means for the SMB and how to leverage it<br />
    2. 2. Agenda<br />Mobile is mainstream<br />1<br />Business use of mobile<br />2<br />Why mobile is important for SMBs<br />3<br />5 ways to leverage mobile for your business<br />4<br />
    3. 3. Mobile is mainstream<br />1<br />Business use of mobile<br />2<br />Why mobile is important for SMBs<br />3<br />5 ways to leverage mobile for your business<br />4<br />
    4. 4. 5 billion mobile subscribers<br />5 billion apps downloads<br />$5 billion in sales of the iPAD,<br />3 quarters post launch<br />Mobile is the most sweeping change to media of any time<br />
    5. 5. iPad adoption faster than any product in history<br />Source: Apple, KPCP Feb 2011 report.<br />
    6. 6. Mobile inflection point Early 2011 Smartphone + Tablet > PC shipments <br />Source: Katy Huberty, Ehud Gelblum, Morgan Stanley Research, KPCB Feb 2011 report <br />Data and estimates as of 2/11<br />
    7. 7. Mobile is mainstream<br />1<br />Business use of mobile<br />2<br />Why mobile is important for SMBs<br />3<br />5 ways to leverage mobile for your business<br />4<br />
    8. 8. Which phone do you use most to conduct business?<br />RingCentral 2011 Smartphone Survey<br />
    9. 9. Do you use your smartphone for business more or less compared to one year ago?<br />64%<br />use smartphones more than a year ago<br />RingCentral 2011 Smartphone Survey<br />
    10. 10. What kind of smartphone do you use for business?<br />RingCentral 2011 Smartphone Survey<br />
    11. 11. If you could only choose one, which device would you rather take with you on business travel?<br />RingCentral 2011 Smartphone Survey<br />
    12. 12. How often do you use the tablet for business?<br />RingCentral 2011 Smartphone Survey<br />
    13. 13. Before getting out of bed, what is the first thing you do when you wake up in the morning?<br />RingCentral 2011 Smartphone Survey<br />
    14. 14. Smartphones driving blurring between work and personal life<br />Mobile World<br />Fixed-Line World <br />RingCentral 2011 Smartphone Survey<br />
    15. 15. Would you take an urgent business-related call while in the bathroom?<br />RingCentral 2011 Smartphone Survey<br />
    16. 16. Mobile is mainstream<br />1<br />Business use of mobile<br />2<br />Why mobile is important for SMBs<br />3<br />5 ways to leverage mobile for your business<br />4<br />
    17. 17. 1. Tablets increase productivity & are even replacing paper<br />Top 5 business applications (beyond email)<br />91%<br />Believe tablets increase productivity<br />Source: iPass Global Mobile Workforce report 2011. Harvey Nash Survey of Tablet Users, March 2011<br />
    18. 18. 2. Save time and moneySMBs are heavy users of apps for business<br />70% of SMBs use mobile apps for their operations<br />Dataviz docs to go<br />LogMeInIgnition<br />Scan2 pdf mobile<br />4 in 10 SMBs said they could not survive without mobile apps<br />Best apps: Documents management, PDF scanner, group texting, remote log-in<br />Cost: $15-$20<br />Seesmic<br />Textplus<br />Wavesecure<br />Source: AT&T Small Business Technology Poll 20111<br />
    19. 19. 3. Accelerates the power of the cloud(Smartphones + the Cloud)<br />Access enterprise level functionality for the SMB<br />42% of SMBs Use cloud services<br />Access any application from anywhere (its in the cloud)<br />24X7 computing power from your hand<br />Source: Metaswitch 2011 Survey.<br />
    20. 20. What does the power of the cloud mean to the SMB? <br />Fast & Nimble<br />Cheaper<br />Instant<br />Set-up<br />No Hardware<br />No Software<br />No Tech Support<br />Scalable<br />Go from 2 to 200<br />For SMB buyers, low cost is the #1 factor in choosing the right product<br />
    21. 21. Today’s Workplace…Multiple locations, mobile employees or remote workers <br />Home Office<br />X<br />Office<br />Mobile Office<br />The traditional PBX cannot support multiple locations or mobile employees<br />
    22. 22. RingCentral: Instant, Simple, Powerful<br />Customer calls & faxes <br />Company toll-free number<br />Company local number<br />Company fax number <br />Custom greetings<br />Business / After hours<br />Employee extensions<br />Direct call/fax numbers<br />Voicemail boxes<br />Departments extensions<br />Customize call routing<br />
    23. 23. Growing with RingCentral Cloud PBX <br />1-855-Acme-Biz<br />1-415-Acme-Fax<br />Support<br />Ext 3<br />Mary<br />Ext 101<br />Sales<br />Ext 1<br />Billing<br />Ext 2<br />Shipping<br />Ext 2<br />John<br />Ext 103<br />Paul<br />Ext 102<br />San Francisco<br />Shanghai<br />Denver<br />
    24. 24. Cloud + Smartphone= AT&T Office@Hand<br />Employee Productivity<br />Mobile & Web Mgmt<br />Rich PBX Functionality<br /><ul><li>Instant
    25. 25. No Hardware/IT support
    26. 26. Answering/Forwarding Rules
    27. 27. No Technical Skills
    28. 28. Professional Image</li></ul>Great Value @ $16/mo: Save $10k+ at start-up & 60% going forward<br />Get all the functionality of an enterprise PBX and more from your palm<br />Reliable: Serving over 100k businesses, winner of top category awards<br />
    29. 29. Mobile is mainstream<br />1<br />Business use of mobile<br />2<br />Why mobile is important for SMBs<br />3<br />5 ways to leverage mobile for your business<br />4<br />
    30. 30. 1. Leverage productivity apps to save time & money<br />Dataviz docs to go<br />LogMeInIgnition<br />Scan2 pdf mobile<br />Seesmic<br />Wavesecure<br />Textplus<br />
    31. 31. 2. Build mobile friendly website for your company<br />15-30%<br />Of total searches are Mobile<br />Many companies don’t have a mobile optimized site<br />Not yet leveraging the marketing opportunity<br />Source: Google Feb 2011 <br />
    32. 32. Creating a mobile friendly site<br />Best Practices Mobile Site:<br />Product suited for mobile purchase, 1 option<br />Short sign-up funnel<br />Free-trial with no CC required<br />Strong post-download upgrade program free to paid<br />
    33. 33. 3. Commerce: Local, Reviews, Free-Trial<br />Mobile Web<br />15%<br />Conversion from free to paid<br />1 in 3<br />Mobile searches is local<br />After looking up a local business, <br />61% of users called & 59%visited<br />Email <br />Upgrade<br />App World<br />Active Upgrade<br />
    34. 34. 4. Change your marketing mix to reach your customer through mobile<br />66% of business owners prefer reading traditional print media online versus in print1<br />Advertise: Search & Display<br />Distribute through app-stores<br />More limited inventory<br /> Display: Targeting is key<br />Search: 5 ads/page, big difference in click-through rates top 2 vs. bottom 3<br />Forbes Insights, ‘The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information’ Report, June 2009<br />
    35. 35. 5. Stay connected to your customers through social media and resolve service issues in real time <br />40% Of all tweets are from mobile<br />
    36. 36. 5 ways to leverage mobile for your business<br /> Leverage productivity apps to save time & money<br />1<br /> Build mobile friendly website for your company<br />2<br />Commerce: Focus on local, reviews, free-trial<br />3<br />Change your marketing mix to reach your <br />customer through mobile<br />4<br />Stay connected to your customer through social and <br />resolve issues in real time <br />5<br />
    37. 37. QUESTIONS?<br />

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