Victoria Treyger - Ring Central - Mobility for Growing Businesses
Upcoming SlideShare
Loading in...5
×
 

Victoria Treyger - Ring Central - Mobility for Growing Businesses

on

  • 2,075 views

Victoria Treyger - Ring Central - Mobility for Growing Businesses

Victoria Treyger - Ring Central - Mobility for Growing Businesses

Statistics

Views

Total Views
2,075
Views on SlideShare
1,882
Embed Views
193

Actions

Likes
0
Downloads
15
Comments
0

5 Embeds 193

http://blog.ringcentral.com 167
http://smallbiztechnology.com 20
http://www.smallbiztechnology.com 3
http://www.slashdocs.com 2
http://webcache.googleusercontent.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • * Even though mobile is now mainstream & in fact it is the dominant platform b/c mobile shipments > PC shipments, how businesses use mobile for their productivity and to market to customers is in its infancy. Will share some learning and best practices.
  • Growth of tablets: Growth/Adoption @ a faster rate than any tech product up to now/everW/ 5 billion mobile subscriptions worldwide (more than PCs, landlines & TV)s @ end of 2010, 5 bill apps downloaded in 2010, and $5 bill in sales in the 3 quarters following iPAD launch, mobile is the most sweeping set of media of our time/of any time. Source: Mobile revolution & B2B report
  • Growth of tablets: Growth/Adoption @ a faster rate than any tech product up to now/ever
  • Even though mobile is now mainstream & in fact it is the dominant platform b/c mobile shipments > PC shipments, how businesses use mobile for their productivity and to market to customers is in its infancy. That is what the rest of this presentation is about - will share some learning and best practices.
  • We hear in the media all the time how consumers use smartphones.We conducted our annual smarthphone survey of RC customers to understand how SMBs are using mobile devices and tabletsSmartphones now tied with office phones as the key device used for businessSource: April 2011 smartphone survey of RC office customers, 420 respondents
  • Business travel just got a lot lighter…Most surprising findings in the study
  • And tablet users are HEAVY users, w. 2/3 using multiple times/day
  • And almost 50% majority sleep with the smartphone within arm’s reach of their bed (iPass survey)
  • And the final question on business use of mobile devices, we looked at the transition from a fixed line world to the mobile world and found that people take their calls from pretty much anywhere…
  • The tablet is becoming a cross between old fashioned paper, laptops, smartphones – use it for taking notes.
  • RingCentral’s application of smartphone & cloud is to develop the leading cloud based PBX
  • Principal design is extremely easy user interface, best ever to allow customers to manage phone systems like never done before – simple with no tech assistance
  • Cloud-based phone systems allow greater flexibility and rich business functionality at significantly lower costsIntegrate an entire company behind a single number, even if geographically distributedAllows a virtual extension to ring in multiple locations or multiple devices (concurrently or sequentially)Business can be completely virtual and still get enterprise phone system featuresReduces start-up and operating costs significantlyEasily setup and customized over the internet, without an expert technicianEliminates the need to manage on-site hardware maintenance
  • RC product sold to SMBs through AT&T
  • Can’t wait to go mobile. Like it or not, you are already mobileEssentials of good mobile design:Think about smaller screen to ensure it is readableQuick loading timeCustomize to users needs & priorities when mobile
  • Key: don’t require CCConversion rates strong: Free to paid 15%And it’s the ultimate shopping companion: - 79% use it while shopping to help them make decisionIf you are a retailer, offer “in store pickup”
  • 30% of search queries coming from mobile devices, must expand your advertising to mobile in order to reach your customers.Consider cutting back in some categories like local newspaper, shifting funds to localCPCs in mobile are lower in some categories
  • Customer support expectations have increased b/c now so easy to tweet in real time from your mobile device(40% coming from mobile devices).For business, it means you need to stay on top of what is being said about your business through mobile toold.The Opportunity:Handle customer service issues quicklyMonitor your brand

Victoria Treyger - Ring Central - Mobility for Growing Businesses Victoria Treyger - Ring Central - Mobility for Growing Businesses Presentation Transcript

  • Victoria Treyger
    RingCentral CMO
    June 8, 2011
    Tablets, smartphones, and the mobile revolution… what it means for the SMB and how to leverage it
  • Agenda
    Mobile is mainstream
    1
    Business use of mobile
    2
    Why mobile is important for SMBs
    3
    5 ways to leverage mobile for your business
    4
  • Mobile is mainstream
    1
    Business use of mobile
    2
    Why mobile is important for SMBs
    3
    5 ways to leverage mobile for your business
    4
  • 5 billion mobile subscribers
    5 billion apps downloads
    $5 billion in sales of the iPAD,
    3 quarters post launch
    Mobile is the most sweeping change to media of any time
  • iPad adoption faster than any product in history
    Source: Apple, KPCP Feb 2011 report.
  • Mobile inflection point Early 2011 Smartphone + Tablet > PC shipments
    Source: Katy Huberty, Ehud Gelblum, Morgan Stanley Research, KPCB Feb 2011 report
    Data and estimates as of 2/11
  • Mobile is mainstream
    1
    Business use of mobile
    2
    Why mobile is important for SMBs
    3
    5 ways to leverage mobile for your business
    4
  • Which phone do you use most to conduct business?
    RingCentral 2011 Smartphone Survey
  • Do you use your smartphone for business more or less compared to one year ago?
    64%
    use smartphones more than a year ago
    RingCentral 2011 Smartphone Survey
  • What kind of smartphone do you use for business?
    RingCentral 2011 Smartphone Survey
  • If you could only choose one, which device would you rather take with you on business travel?
    RingCentral 2011 Smartphone Survey
  • How often do you use the tablet for business?
    RingCentral 2011 Smartphone Survey
  • Before getting out of bed, what is the first thing you do when you wake up in the morning?
    RingCentral 2011 Smartphone Survey
  • Smartphones driving blurring between work and personal life
    Mobile World
    Fixed-Line World
    RingCentral 2011 Smartphone Survey
  • Would you take an urgent business-related call while in the bathroom?
    RingCentral 2011 Smartphone Survey
  • Mobile is mainstream
    1
    Business use of mobile
    2
    Why mobile is important for SMBs
    3
    5 ways to leverage mobile for your business
    4
  • 1. Tablets increase productivity & are even replacing paper
    Top 5 business applications (beyond email)
    91%
    Believe tablets increase productivity
    Source: iPass Global Mobile Workforce report 2011. Harvey Nash Survey of Tablet Users, March 2011
  • 2. Save time and moneySMBs are heavy users of apps for business
    70% of SMBs use mobile apps for their operations
    Dataviz docs to go
    LogMeInIgnition
    Scan2 pdf mobile
    4 in 10 SMBs said they could not survive without mobile apps
    Best apps: Documents management, PDF scanner, group texting, remote log-in
    Cost: $15-$20
    Seesmic
    Textplus
    Wavesecure
    Source: AT&T Small Business Technology Poll 20111
  • 3. Accelerates the power of the cloud(Smartphones + the Cloud)
    Access enterprise level functionality for the SMB
    42% of SMBs Use cloud services
    Access any application from anywhere (its in the cloud)
    24X7 computing power from your hand
    Source: Metaswitch 2011 Survey.
  • What does the power of the cloud mean to the SMB?
    Fast & Nimble
    Cheaper
    Instant
    Set-up
    No Hardware
    No Software
    No Tech Support
    Scalable
    Go from 2 to 200
    For SMB buyers, low cost is the #1 factor in choosing the right product
  • Today’s Workplace…Multiple locations, mobile employees or remote workers
    Home Office
    X
    Office
    Mobile Office
    The traditional PBX cannot support multiple locations or mobile employees
  • RingCentral: Instant, Simple, Powerful
    Customer calls & faxes
    Company toll-free number
    Company local number
    Company fax number
    Custom greetings
    Business / After hours
    Employee extensions
    Direct call/fax numbers
    Voicemail boxes
    Departments extensions
    Customize call routing
  • Growing with RingCentral Cloud PBX
    1-855-Acme-Biz
    1-415-Acme-Fax
    Support
    Ext 3
    Mary
    Ext 101
    Sales
    Ext 1
    Billing
    Ext 2
    Shipping
    Ext 2
    John
    Ext 103
    Paul
    Ext 102
    San Francisco
    Shanghai
    Denver
  • Cloud + Smartphone= AT&T Office@Hand
    Employee Productivity
    Mobile & Web Mgmt
    Rich PBX Functionality
    • Instant
    • No Hardware/IT support
    • Answering/Forwarding Rules
    • No Technical Skills
    • Professional Image
    Great Value @ $16/mo: Save $10k+ at start-up & 60% going forward
    Get all the functionality of an enterprise PBX and more from your palm
    Reliable: Serving over 100k businesses, winner of top category awards
  • Mobile is mainstream
    1
    Business use of mobile
    2
    Why mobile is important for SMBs
    3
    5 ways to leverage mobile for your business
    4
  • 1. Leverage productivity apps to save time & money
    Dataviz docs to go
    LogMeInIgnition
    Scan2 pdf mobile
    Seesmic
    Wavesecure
    Textplus
  • 2. Build mobile friendly website for your company
    15-30%
    Of total searches are Mobile
    Many companies don’t have a mobile optimized site
    Not yet leveraging the marketing opportunity
    Source: Google Feb 2011
  • Creating a mobile friendly site
    Best Practices Mobile Site:
    Product suited for mobile purchase, 1 option
    Short sign-up funnel
    Free-trial with no CC required
    Strong post-download upgrade program free to paid
  • 3. Commerce: Local, Reviews, Free-Trial
    Mobile Web
    15%
    Conversion from free to paid
    1 in 3
    Mobile searches is local
    After looking up a local business,
    61% of users called & 59%visited
    Email
    Upgrade
    App World
    Active Upgrade
  • 4. Change your marketing mix to reach your customer through mobile
    66% of business owners prefer reading traditional print media online versus in print1
    Advertise: Search & Display
    Distribute through app-stores
    More limited inventory
    Display: Targeting is key
    Search: 5 ads/page, big difference in click-through rates top 2 vs. bottom 3
    Forbes Insights, ‘The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information’ Report, June 2009
  • 5. Stay connected to your customers through social media and resolve service issues in real time
    40% Of all tweets are from mobile
  • 5 ways to leverage mobile for your business
    Leverage productivity apps to save time & money
    1
    Build mobile friendly website for your company
    2
    Commerce: Focus on local, reviews, free-trial
    3
    Change your marketing mix to reach your
    customer through mobile
    4
    Stay connected to your customer through social and
    resolve issues in real time
    5
  • QUESTIONS?