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Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
Using Analytics to Grow Your Business - Ramon Ray
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Using Analytics to Grow Your Business - Ramon Ray

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Analytics is a powerful tool to grow your business and make decisions from "numbers"

Analytics is a powerful tool to grow your business and make decisions from "numbers"

Published in: Business, Technology
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  • 1. Ramon RayEditor & Technology EvangelistSmallbiztechnology.com
    1
  • 2. What Is Analytics
    Analyzing Information
    Measuring
    Turning Data Into Actionable Information
    2
  • 3. Analytic Benefits
    Fine Tuning
    Changing Direction
    Improving the Good
    Stopping the Bad
    3
  • 4. What Are Your Goals
    More Web Site Traffic
    More Facebook Likes
    More Twitter Followers
    More Email Followers
    4
  • 5. What Are Your Real Goals
    More Media Mentions
    More Sales Leads
    More Customer Comments
    Less Complaints
    Less Phone Calls
    5
  • 6. What Can Analytics Tell You?
    Is my advertising working?
    What medium is most desired by my customers?
    What time of the day is best?
    Images? Video? Text? White Papers?
    What products do my customers want?
    What products don’t my customers want?
    6
  • 7. Listen Carefully To Your Data
    Are Analytics YELLING NO?!
    Succeed Fast.
    Fail Faster.
    7
  • 8. Is Email Marketing Dead?
    Still A Great Way To Nurture A Relationship with Customers
    Compliments Social Media, Blogs and a great Web Site
    8
  • 9. Email Analytics
    Emails Sent
    Emails Bounced
    Emails Open
    Emails Clicked
    9
  • 10. Bounced Email
    Non-existent email addresses
    Find out why
    Temporarily Undeliverable
    Try again and measure
    Blocked (Company, ISP)
    Contact company and/or ISP
    Mailbox Full
    Hmm….ethically and discretely contact the recipient
    Vacation (email was delivered)
    10
  • 11. Emails Opened
    Are you segmenting your email
    Agonize over subject lines
    11
  • 12. Email Opens
    Subject Line was good enough to pique interest
    High Open Rates Are Good
    If they don’t open should you delete?
    Want to hear Ramon’s Symantec Story?
    Don’t stop at “opens”!
    Did they click?
    12
  • 13. Engagement
    Forwards
    Social Media Shares
    TIP: Refresh Past Email Campaign Analytics
    13
  • 14. Email Clicks
    Clicks is deeper engagement and interest in your product, service, information, YOU!
    Glean insight from clicks
    14
  • 15. Follow Clicks from Email To Web
    Tag links to follow through to web site
    Clicks are great but final action is vital
    Neat and Powerful Tool: URL Builder
    15
  • 16. URL Builder
    16
    http://www.google.com/support/googleanalytics/bin/answer.py?answer=55578
  • 17. Web Site Analytics
    Who are your visitors?
    Where are they coming from?
    What are they viewing?
    What do they want?
    What content do they like best?
    What should you offer them?
    How are they finding you?
    17
  • 18. Web Site Analytics: Visitors
    Visits
    Page Views
    Time On Site
    Bounce Rate
    New Visits
    Language
    Browser
    Operating System
    Browser
    Flash
    Java
    18
  • 19. Web Site Analytics
    What your web site is about affects metrics interpretation
    19
  • 20. New vs. Returning Visitors
    New visitors are great?
    Why is no one returning?
    Content is not compelling enough
    Prices too high
    Error on web site
    Visitors are returning?
    Why are no new visitors coming?
    Content is so niche
    Products are too specialized
    20
  • 21. Bounce Rate
    Bounce Rate
    How fast are people leaving web site?
    Bounce Rate High
    Blog with content on the first page?
    Bounce Rate High
    Web Site that is difficult to navigate
    Language
    21
    Web Site Analytics
  • 22. Traffic Sources
    Direct Traffic
    Your own actions are working!
    Referring Web Sites
    Advertise more
    Provide more content
    Search Engines
    22
  • 23. Content
    Top content
    Entrance Pages
    Entrance Keywords
    Click Patterns
    23
  • 24. Click Patterns
    Do I need to upgrade my web site?
    24
  • 25. What Else To Measure
    Page Not Found
    Slow Web Sites
    Mobile Browsers
    Site Down (should you change your web host?)
    25
  • 26. Web Site Speed
    26
  • 27. Is Your Web Site Mobile Ready
    Check out smallbiztechnology.com on your phone. How does it look?
    27
  • 28. Twitter Analytics
    Most clicked content (use short links)
    Follower Increase
    List increase
    Re-Tweets
    Klout Score
    28
  • 29. Facebook Analytics
    Likes | Unlikes | Gender | Age | Country | Interaction
    29
  • 30. Measure Video
    30
  • 31. Other Tools For Analytics
    SlideShare (for measuring PPT views)
    Short URLS (like Bit.ly) for measuring everything
    Event Marketing Measurement – Eventbrite, others
    Google Alerts
    Plancast
    31
  • 32. Selling Online?
    Shopping Cart Abandonment
    Lost shoppers (should you use live chat)
    32
  • 33. NO MORE
    GUT
    INSTINCT
    33
  • 34. 34
    Do Analytics But AlsoTALK To Customers

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