The responsive web jennifer shaheen

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Small Business Technology Tour 2012 - (sponsored by Intel) - Jennifer Shaheen - Technology Therapy

Small Business Technology Tour 2012 - (sponsored by Intel) - Jennifer Shaheen - Technology Therapy

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  • With web technology changing at a pace never seen before businesses are taking the time to understand responsive design. Companies today are taking the time to understand what is the responsive web, how it works and how it helps them connect and convert clients. Couple this with the popularity of social integration and today's small business doesn't know what to focus on for building a website or if they even need a website. We will discuss the trands of the responsive and social web and what small businesses need to focus on for growing their business today and tomorrow.
  • When re-designing some of their sites in order to optimize them for mobile devices, Google weighed up the options:“Creating two sites would allow us to better target specific hardware, but maintaining a single shared site preserves a canonical URL, avoiding any complicated redirects, and simplifies the sharing of web addresses.”
  • In the red corner is Republican candidate Mitt Romney’s dedicated mobile website, and in the blue corner is incumbent Barack Obama’s responsive website.
  • 22% still on IE 8
  • 15.5% still on IE 8


  • 1. The Responsive Web and Social Integration Jennifer Shaheen The Technology Therapist® Twitter @techTherapist
  • 2. How Do You Access a Website?
  • 3. Do You Use Only ONE Device?
  • 4. Do Your Customers?
  • 5. Let’s Look at The Research
  • 6. Tablets
  • 7. Mobile Stats• Today there are about 1.2 billion mobile web users around the world according to a 2012 study by MobiThinking.• A growing number of these users never browse the web on a laptop or desktop computer. According to the same study, 25% of mobile users in the U.S. are mobile only– meaning they rarely ever browse the internet on a desktop or laptop computer.
  • 8. Do You Know The Difference Between…Mobile Website Vs. Responsive Website
  • 9. Why Responsive Design?• Your Customers• Changes & Growth in Technology• If Re-designing it is more cost-effective• It’s Forward Thinking and encourages planning internally
  • 10. Why Planning is ImportantNot all of the content will fit in the smaller designs so planout content priority
  • 11. Is Responsive Design Right for You?• Technology always has varying opinions
  • 12. Is Responsive Design Right for You?GoingHeadtoHead
  • 13. Is Responsive Design Right for You?• Browser Support is at 70%-80%• Responsive Design uses CSS3
  • 14. Is Responsive Design Right for You?• Browser Support is at 70%-80%• Responsive Design uses CSS3
  • 15. Building Custom• Planning is imperative• Discuss what you’re looking for from a marketing & a technology point of view.• Discuss testing• Discuss backward compatibility concerns
  • 16. Buying Templates or PrePackaged
  • 17. Buying Templates or PrePackaged
  • 18. Buying Templates or PrePackaged
  • 19. From Responsive To Social Do They Work Together?
  • 20.
  • 21. Does It All Come Together? Social Campaign
  • 22. The Day to Day Social Media Your Social Campaigns
  • 23. What Tools Are You Using?
  • 24. Are You Sending Them Back To YourWebsite?
  • 25. To Relate You Need…
  • 26. Social Integration and Your Website Design Integration
  • 27. Social Design
  • 28. Tips from Facebook 1. Utilizing Community - personalize the user experience 2. Building Conversations – Build an experiences that give people the power to connect and share. 3. Curating Identity - Users share and interact with others because self expression feels good and rewarding. Help them learn more about themselves and curate their identity.
  • 29. Moving Ahead• What are your business goals?• What do your customers value in your business?• What changes are you planning to implement?• Do they line up with your goals & customer value?
  • 30. Get Answers By Leveraging…• Google Analytics• Asking clients on your social platforms• Using surveys
  • 31. Need Specific Attention for Your Business? Schedule a Private Therapy Session 914-949-6092Websites: apist