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Social media and and content marketing 101
 

Social media and and content marketing 101

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Small Business Technology Tour 2012 - http://www.smallbiztechtour.com (sponsored by Intel)

Small Business Technology Tour 2012 - http://www.smallbiztechtour.com (sponsored by Intel)

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    Social media and and content marketing 101 Social media and and content marketing 101 Presentation Transcript

    • SOCIAL MEDIA STRATEGY FOR Social Media 101 GROWING BUSINESSES@ramonraywww.Smallbiztechnology.comramon@smallbiztechnology.com 1
    • 2
    • EVOLUTION OF SOCIAL MEDIA 3
    • EVOLUTION OF SOCIAL MEDIA 4
    • EVOLUTION OF SOCIAL MEDIA 5
    • SOCIAL MEDIA IS A MULTI-PART Y CONVERSATION 6
    • SMALL BUSINESSES MUST BE PUBLISHERS 7
    • WHY PUBLISHERSSo people can find you online (and more)People will engage with each other and content online – are you there? 8
    • SOCIAL MEDIA 101… Let’s Begin 9
    • ThinkListen to what’s happeningCreate a great profileWrite great content 10
    • SOCIAL MEDIA IS NO REPLACEMENT FOR GOOD BUSINESS PRACTICES 11
    • WHY IS SOCIAL MEDIA SO IMPORTANT? 12
    • PEOPLE LIKE TOCONNECT TO OTHER PEOPLE 13
    • THREE CORE TENETSListen ToCustomersCommunicateWith CustomersEngageCustomers 14
    • LISTENYour competitors Your customers,Your market (laws, press, market news, trends) speaking about your product 15
    • COMMUNICATEDaily dealsNewsProduct informationTidbitsProduct, service, ma rket insight 16
    • ENGAGEContestsSurveysCustomer to customer supportDiscussion 17
    • CONTENT MARKETING CIRCLE Email Blogs Marketing SocialWeb Sites Content Media Marketing Circle 18
    • CONTENT IS KING 19
    • CONTENT IS DIGITAL FOOD 20
    • WHAT CONTENT DOYOUR CUSTOMERS WANT? 21
    • 22
    • 23
    • WHY CONTENT SHOULD BE YOUR KINGMakes You An Authority (press, etc)Helps You Develop A Following (pre-sale)Develops Loyal Customers (post- sale)Search Engines Feed On Relevant Content 24
    • CONTENT T YPESPeople Want To Be EntertainedPeople Want to LearnPeople Have Specific Needs 25
    • CONTENT IS KING - ENTERTAIN 26
    • CONTENT IS KING - LEARN 27
    • CONTENT IS KING – PRODUCT INFORMATION 28
    • CONTENT BUILDSKNOW + LIKE + TRUST 29
    • WHAT CONTENT?Request for IdeasJob VacanciesNewsCustomer StoriesThoughtsTips 30
    • WHAT MEDIA TO USEVideoPodcastsBlogsInfographicWhite papereBook 31
    • 7 POWERFUL SOCIAL MEDIA CONCEPTS 32
    • 7 POWERFUL SOCIAL MEDIA CONCEPTSConversationGiving (not selfish)MeasureHave great contentAwesome headlinesListenRespond thoughtfully (not long, necessarily) 33
    • CONVERSATION Don’t SELL to Your Customers Enter Their Discussions Foster Discussions Encourage Customer to Customer Discussion Learn from Customers – Ask Questions 34
    • SUCCESSFUL SOCIAL MEDIA ATTITUDE = GIVING 35
    • GIVE, GIVE, GIVE, TAKEBe informativeBe indispensableBe helpfulBe funBe sharing 36
    • MEASUREKnow What Social Media Networks Work BestKnow What Content Is Most DesiredKnow What Conversations Are Hottest 37
    • 38
    • 39
    • GREAT CONTENT 40
    • GREAT - HEADLINES Short Sweet To The Point Descriptive Search Engine Friendly 41
    • LISTEN 42
    • TWEETDECK 43
    • HOOTSUITE 44
    • POSTLING 45
    • NUTSHELLMAIL 46
    • RESPOND 47
    • 48
    • ALWAYS REMEMBER….Word Of Mouth On SteroidsEveryone Is A PublisherDon’t Vomit On Your CustomersIt’s Not Just Another Marketing Channel 49
    • 5 MORE THINGS TO KEEP IN MINDBe yourself (authentic)Don’t sellReasonable frequencyFrequency balanced with mediaThink then click/writeIncentives 50
    • INCENTIVES CAN BE IMPORTANT 51
    • 12 STARTING THOUGHTS 52
    • 12 STARTING THOUGHTS What are your goals Is social media the best option? Should you do it? Do you know your customers Who will lead / coordinate Which social media network will you focus on Think about your persona Create your profile Creating content feeding stations (you need to be fed to feed) Think about what you will post Discipline yourself to post regularly Consider creating an editorial calendar 53
    • OVERVIEW OF TWITTER, FACEBOOK AND LINKEDIN 54
    • TWITTER 101Create your profile (good photo)Create Searches On KeywordsFollow peopleCreate ListsJoin the conversation 55
    • TWITTER PROFILES 56
    • RAMON’S TWITTER PROFILE 57
    • @SHASHIB TWITTER PROFILE 58
    • TWITTER USES – SHORT & SWEETShort PostsLinks To Other Sources“Status Updates” 59
    • FACEBOOK 101 Create Your Own Personal Page Create Your Company’s Page Nurture A Community Of Customers Encourage THEM To Share And Post Share Content (in Context) Content About Your Biz, Your Customers, etc 60
    • CANDLES OFF MAIN 61
    • LINKEDIN 101 Find Out More About Clients, Companies and Competitors Get Access To Connections In Your Networks’ Network Complete Your Profile Join, Start and Participate in Groups 62
    • SOCIAL MEDIA NETWORK DIFFERENCES • Twitter - Sharing & Personal Brand Building • Facebook - Building Community and Communication • LinkedIn – One to One Connecting, Corporate Groups 63
    • SOCIAL MEDIA TOOLS 64
    • BIT.LY – SHORT LINKS & ANALY TICS 65
    • GOOGLE.COM/READ WEB SITE CONTENT 66
    • KLOUT (INFLUENCE) 67
    • SOCIAL MEDIA TOOLSNutShell MailSocial Dashboards: Tweet Deck, Hoot Suite 68
    • THE POWER OF VIDEO 69
    • POWER OF VIDEO 70
    • THE POWER OF AUDIO 71
    • I ALMOST FORGOT… Create a blog Drive traffic to your web site or blog Have an email newsletter Owning contact info is important 72
    • PLEASE READ THE NEXT SLIDE OUT LOUD 73
    • “RAMON, I DON’T HAVE TIME TO DO ALL OF THIS!” 74
    • IN SUMMARYListenThink / CreativityCreate a profileConverse & EngageMeasureUse ToolsTell A Story 75
    • YOUR COMPETITION IS ONLY A MOUSE CLICK AWAY 76
    • THANK YOU FOR YOUR TIME! @ramonray www.Smallbiztechnology.com 77