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Social Media 101 and Facebook For Business

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  • 1. THANK YOUMANHATTAN CHAMBER OF COMMERCE ANDTD BANK1
  • 2. FACEBOOK FORBUSINESSRamon RayRegional Business Development, DirectorNY/NJ, InfusionsoftEditor & TechnologyEvangelist, Smallbiztechnology.comFacebook.com/smallbiztechnology@ramonray2
  • 3. RAMON RAY, AUTHOR‘THE FACEBOOK GUIDETO SMALL BUSINESSMARKETING’Wiley (February 2013), Amazon.combest seller3
  • 4. FACEBOOK FOR BUSINESS:WHAT WE’LL COVER Overview of Social Media: FRE Overview of Facebook For Business Tricks and Tactics Business Owners CanDo Selling (Advertising) On Facebook Facebook Integration (Social Plugins)
  • 5. SOCIAL MEDIA OVERVIEWIn order to be effective, social media content must be:FrequentRelevantEngaging
  • 6. SOCIAL MEDIA OVERVIEW:FREQUENCY Post regularly Out of site – out of mind “I Tweet Once A Week” isnot enough Don‟t post too often Each social network isdifferent6
  • 7. SOCIAL MEDIA OVERVIEW:SOCIAL DIFFERENCES Twitter – Frequent, short, to the point, bursts Facebook – Engaging, picturesque, light LinkedIn – Business to Business; personal/contacts7
  • 8. SOCIAL MEDIAOVERVIEW: RELEVANT Create content thatrelates to your product /service Create content that YOURAUDIENCE wants (firstphase of InfusionsoftLifecyle Marketing) Join the socialconversation (don‟t breakit up or be out of place)8
  • 9. SOCIAL MEDIAOVERVIEW:ENGAGEMENT Create content thatpeople want to „Share‟with others People (business owners)are on social media(online overall) to shareexperiences with others –enable this Boring content loses –informative, education,entertaining, fun contentwins Tips – photos, video, polls,surveys, about YOU notabout ME or I9
  • 10. SOCIAL MEDIA OVERVIEW CONCEPT:CONTENT MARKETING Successful online marketing is all about content Content feeds search engines (educate, inform, entertain) Content feeds social networks (what interests my friends and mypeers?)
  • 11. FACEBOOK FOR BUSINESSESSENTIALS Engaging Time Line Tabs (custom) Apps (custom) Insights (analytics areIMPORTANT) Paid Advertising (sponsoredposts / ads) Don‟t Sell! Find / IdentifyTarget Market Images are POWERFUL!11
  • 12. FACEBOOK FOR BUSINESS:YOUR TIMELINEEngaging Timeline ImageryKeep it fresh and alive12
  • 13. FACEBOOK FOR BUSINESS: TABSTabs give you the ability to allowyour followers to connect tospecific areas of your business.Tabs
  • 14. FACEBOOK FOR BUSINESSAppsYou can create customApps that allow you tocreate specialty pages toadd to your Facebookpage.Click This AppTo Get This Special Page
  • 15. FACEBOOK FOR BUSINESS: TOOL KIT15
  • 16. FACEBOOK FOR BUSINESS:FACEBOOK INSIGHTSFacebook Insights is the analytictool for measuring differentmetrics on your Facebook Page(not personal profiles).Provides information on theperformance of your Page andthe interaction of your visitors.You have the ability to measuredifferent metrics such as: Likes Reach „Talking About This‟ Demographic information16
  • 17. FACEBOOK FOR BUSINESS:FACEBOOK INSIGHTSThe ability tomeasure by metricssuch as Gender,Age, Location allowyou to customizeyour content toensure you areoptimizing your fullreach potential.
  • 18. SHOULD YOU DO WHAT YOUCAN‟T MEASURE?
  • 19. FACEBOOK FOR BUSINESS:ADVERTISING ON FACEBOOKAdvertising options: Sponsored Stories / Posts Paid AdsAds are effective way to: Reach new customers Deepen relationships withcustomers19
  • 20. FACEBOOK FOR BUSINESS:ADVERTISING ON FACEBOOKFacebook Advertising Best Practices: Identify Your Goals Define Your Target Customer Create a ad for the demographic you want to reach at Test and refine20
  • 21. FACEBOOK FOR BUSINESS:ADVERTISING BIG TIP Stop “selling” Identify your target market Nurture the relationship Build trust Use Facebook to find your idealprospect …then sell to the “customer”later (Lifecycle Marketing concept iskey)http://bit.ly/petflowfacebook
  • 22. FACEBOOK FOR BUSINESS:IMAGES ARE POWERFUL Facebook is a very „visual‟world. Using engaging images onyour page Draw attention andencourage engagementthat will help spread theword about your business.22
  • 23. FACEBOOK FOR BUSINESS:TRICKS AND TACTICS Complete the „About‟ Section: Includeyour business email address so peoplecan easily contact you! Use Power Editor To Manage Ads In Bulk https://www.facebook.com/help/332626706817162/ Upload customer contactinformation and advertise tocustomers or prospects Use Programs That Allow You ToSchedule Posts Dlvr.it (www.dlvr.it) HooteSuite (www.hootesuite.com) Crowdbooster(www.crowdbooster.com) Customer Facebook tools(GroSocial)23
  • 24.  Use Facebook Social Plugins to bring the social benefits ofFacebook to your web site, blog or other property24FACEBOOK FOR BUSINESS:PLUGINShttps://developers.facebook.com/docs/plugins/
  • 25. FACEBOOK FOR BUSINESS:FACEBOOK PLUGINS Like button: Click Like topublicly share and connectwith content from otherwebsites that you findinteresting.Like25
  • 26. FACEBOOK FOR BUSINESS:FACEBOOK PLUGINS Send button: Click Sendto share a link and optionalnote as a private Facebookmessage, Facebook Grouppost, or email.26
  • 27. FACEBOOK FORBUSINESS: FACEBOOKPLUGINS Comments: The Commentsplugin lets users commenton any piece of content onyour site. Comments are amplifiedthrough their networks27
  • 28. FACEBOOK FOR BUSINESS:FACEBOOK PLUGINS Activity Feed pluginshows users what theirfriends are doing onyour site through likesand comments.28
  • 29. FACEBOOK FOR BUSINESS:FACEBOOK PLUGINS Recommendations Box -The Recommendationsplugin gives userspersonalized suggestions forpages on your site theymight like.29
  • 30. FACEBOOK FOR BUSINESS: TWOIMPORTANT CONCEPTS Frequent.Relevant.Engaging. Social ContentMarketing: Socialalone is notenough
  • 31. SOCIAL MEDIA OVERVIEWIn order to be effective, social media content must be:FrequentRelevantEngaging
  • 32. FACEBOOK FOR BUSINESS:ADVERTISING BIG TIP Stop “selling” Identify your target market Nurture the relationship Build trust Capture contact information into yourown database Cheaper to capture interest than tosell Cheaper to sell to prospects you’veengaged …then sell with Lifecycle Marketinghttp://bit.ly/petflowfacebook
  • 33. FACEBOOK FOR BUSINESS:SOCIAL LIFECYCLE MARKETING Attractattention/traffic Capture leads Nurtureprospects/leads Convert to sales Deliver and satisfy Have French Fries Get Referrals
  • 34. BUT WAIT, THEIRS MORE… Facebook pages, groups and yourpersonal page Privacy Facebook local features Facebook offers Engage with your community (talkback to your tribe) Like and community as your page Have a variety of interesting (notboring) posts Beyond Facebook to boostFacebook (video, podcasts andmore)
  • 35. FACEBOOK FOR BUSINESS: TWOIMPORTANT CONCEPTS Frequent.Relevant.Engaging. Social ContentMarketing: Socialalone is notenough
  • 36. THANK YOU MANHATTAN CHAMBEROF COMMERCE AND TD BANK36
  • 37. FACEBOOK FORBUSINESSRamon RayRegional Director of Development,InfusionsoftTechnology Evangelist,Smallbiztechnology.com37

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