Social Content Marketing for Small Businesses
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Social Content Marketing for Small Businesses

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All about using content marketing to get new leads and convert them to customers!

All about using content marketing to get new leads and convert them to customers!

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    Social Content Marketing for Small Businesses Social Content Marketing for Small Businesses Presentation Transcript

    • @RamonRay Technology Evangelist How to build your brand, drive leads and engage customers with social content marketing
    • Infusionsoft, Small Business Evangelist Smallbiztechnology.com, Technology Evangelist Author, “Facebook Guide to Small Business Marketing” (Amazon.com best seller), Event producer, speaker, journalist PASSION: Small business success
    • • FBI Citizens Academy Graduate • Interviewed President Obama in First Google Hangout • Piano Player • RamonRayLive (June 4th), Small Business Summit (Oct 22nd)
    • 4 @ramonray
    • 1. Content evolution 2. Business benefits of social media 3. Beyond social media 4. Content ideas - What to share on social media 5. Powerful social media concepts 6. Overview: Twitter, Facebook, LinkedIn 7. Power of Multi-Media (Video and Audio) 8. Social Media Paid Advertising 9. Lifecycle Marketing 10.F.R.E.A. 5 WHAT WILL WE COVER TODAY?
    • 6 CONTENT EVOLUTION1
    • 7 Television, Radio, Flyers, Billboards…all ONE WAY
    • 8 Web sites and email newsletter Blogs Social!
    • People are searching for entertainment or information People are connecting (engaging) with each other (news, funny videos, etc) 9 WHY SOCIAL CONTENT
    • 10 INTERRUPTION MARKETING VS CONVERSATION MARKETING
    • 11 STOP SELLING. GET LEADS
    • 12 3 BUSINESS BENEFITS OF SOCIAL MEDIA 2
    • 13 GAIN INTELLIGENCE ON YOUR MARKET, CUSTOMERS & PROSPECTS
    • LinkedIn Groups Twitter Hashtags and Trending Facebook Product, Fan Pages TIP: Be creative in what and how you search. “Taxis” vs “Mall shuttle service” 14 LISTENING POSTS….
    • 15 DEVELOP STRONGER RELATIONSHIPS WITH YOUR CUSTOMERS
    • Answer customer questions Trusted and valuable resource to customers and prospects Your Brand has mindshare Content builds know + like + trust 16 BEYOND SELLING. BUILD LOYALTY
    • 17 PERSONAL BRANDING: THE STRONGER BRAND WILL ALWAYS WIN.
    • 18 BEYOND SOCIAL3
    • 19 SOCIAL MEDIA IS NO REPLACEMENT FOR GOOD BUSINESS PRACTICES
    • 20 YOU CAN’T TWEET YOUR WAY TO PROFITABILITY
    • 21 WORD OF MOUTH, OFFLINE MARKETING, EVENTS, ETC, STILL WORK
    • Email newsletter – subject lines, anticipated content Web site – easy to navigate, rich content, contact information Press / media attention Face to Face Networking Events Print, TV, Radio 22 NON-SOCIAL TOOLS
    • 23 GREAT SOCIAL CONTENT TELLS A STORY 4
    • 1. About your customers 2. About your industry (news, best practices) 3. About your community 4. About YOU (gently) – products, services 5. Thought leadership (advise, inform, educate) 6. Personal tidbits (gently) 7. Use visuals 24 6 EASY CONTENT/STORY IDEAS
    • 25 HAVE FUN WITH CONTENT
    • 26 FEED YOUR TRIBE
    • 27 4 SOCIAL MEDIA BEST PRACTICES CONCEPTS 5
    • Don’t SELL to Your Customers Enter Their Discussions Foster Discussions Encourage Customer to Customer Discussion Learn from Customers – Ask Questions 28 HAVE A CONVERSATION
    • 29 GIVE, GIVE, GIVE, TAKE
    • 30 LOWES FIX IN SIX
    • Short Sweet To The Point Descriptive Search Engine Friendly 31 HEADLINES: INFORMATIVE, TEASING
    • 32 RESPOND
    • 33
    • 34 TWITTER, FACEBOOK OR LINKEDIN ? 6
    • Short posts To the point Promote others 35 TWITTER USES – SHORT & SWEET
    • Community building Discussion All about visuals 36 FACEBOOK
    • 37 2 FACEBOOK POWER TIPS
    • 38 UPLOAD EMAILS (OR OTHER PERSONALLY IDENTIFIABLE INFORMATION FOR CUSTOMER TARGETING)
    • 39 CREATE FUN ENGAGEMENT ON FACEBOOK WITH 3RD PARTY TOOLS/APPS
    • 40
    • 41
    • 42 Twitter Lead Generation Card
    • Complete Your Profile Join, Start and Participate in Groups Find Out More About Clients, Companies and Competitors Get Access To Connections In Your Networks’ Network 43 LINKEDIN
    • 44 Stop being lazy! DO NOT USE LinkedIn DEFAULT “CONNECT REQUESTS”
    • 45 HEY RAMON, WHAT ABOUT GOGLE PLUS, INSTAGRAM, PINTEREST, TUMBLER AND OTHER SOCIAL NETWORKS?
    • 46 THE POWER OF AUDIO AND VIDEO7
    • 47 POWER OF MEDIA
    • 48 http://bit.ly/firemansavescat
    • 49
    • 50 PAID ADVERTISING ON SOCIAL MEDIA 8
    • Fail (succeed) fast Quickly gain insight Test advertising copy and offers Build a following fast Collect leads fast Sell fast WARNING: MEASURE, MEASURE, MEASURE… 51 SOCIAL MEDIA PAID ADVERTISING
    • 52 STATUS UPDATES WON’T MAKE YOU MONEY. LIFECYCLE MARKETING WILL 9
    • 53 Lifecycle Marketing
    • Target your customer Attract interest (lead magnets) Collect leads 54 ATTRACT
    • 55 STOP SELLING. GET LEADS
    • Educate Offer Close 56 SELL
    • Deliver and Wow Offer more Referral 57 WOW
    • 58 Integrate social media into an education and sales process with your CRM (customer relationship management) platform.
    • 59 F.R.E.A.10
    • Frequent Relevant Engaging Analytics… 60 SOCIAL MARKETING IN A BOX
    • Measure social media success Is it working? What’s working? Which social network is best for your audience? What content works best? What’s your cost per customer acquired? 61 ANALYTICS
    •  Hootsuite – publishing, team collaboration  Buffer – Bufferapp.com – publishing; multiple accounts  TweetDcik – publishing, multiple accounts  Emphatic.co – custom social content creation 62 POWERFUL SOCIAL MEDIA TOOLS AND SERVICES
    • 63
    • 64 For Newbies…
    • 1.Create an account 2.Fill out your profile 3.Join, like, search and follow 4.Respond 5.Initiative conversation 65 5 SIMPLE STEPS TO START WITH SOCIAL MEDIA
    • 66 Help sections of the social networks
    • 67 INTERRUPTION MARKETING CONVERSATION MARKETING
    • 68 www.SmallBizMarketingScore.com 1. Do YOU want more information about Lifecycle Marketing? Write “LCM” on your business card and give to Ramon 2. Do YOU want this presentation? Write “PPT” on your business card and give to Ramon 3. FREE Online marketing scorecard
    • 69
    • Frequent Relevant Engaging Analytics… 70 SOCIAL MARKETING IN A BOX
    • 71 Lifecycle Marketing
    • 72 INTERRUPTION CONVERSATION MARKETING
    • 73 www.SmallBizMarketingScore.com 1. Do YOU want more information about Lifecycle Marketing? Write “LCM” on your business card and give to Ramon 2. Do YOU want this presentation? Write “PPT” on your business card and give to Ramon 3. FREE Online marketing scorecard
    • @RamonRay Technology Evangelist How to build your brand, drive leads and engage customers with social content marketing