Six strategies for technology success 14-feb-2011-vertical-response

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Six strategies for technology success 14-feb-2011-vertical-response

  1. 1. Vertical Response Tour 2011<br />
  2. 2. Six RulesFor Tech Success InBusiness<br />Ramon Ray<br />Technology Evangelist<br />Smallbiztechnology.com<br />
  3. 3. Technology Is An Investment Not A Cost<br />
  4. 4. An Investment Means…<br />It Takes Time<br />Consider All Reasonable Options<br />Measure Goals and Results<br />It’s Your Future<br />Planting Seeds of Growth<br />
  5. 5. Don’t Technologize a Bad Business Process<br />
  6. 6. Don’t Technologizea Bad Biz Process<br />
  7. 7. Don’t Technologize a Bad Biz Process<br />Lousy _______ Is Not the Fault of Technology<br />Technology Won’t Make Better Employees<br />Great Employees Leverage Tech to Be Better<br />
  8. 8. Outsource Your Technology<br />
  9. 9. Outsource Your Technology<br />You’re an Expert in ________<br />You Are NOT a Tech Guru<br />Call Upon Tech Experts to Help Make Decisions<br />
  10. 10. Outsource Your Technology<br />Acquire Expertise<br />Save Time<br />Save Money<br />Boost Productivity<br />
  11. 11. Email Is Not CRM<br />Customer Relationship Management<br />
  12. 12. Email Is Not CRM<br />Email = Transactional communications<br />CRM = Fulfill customer expectations<br />CRM = Predict desires <br />CRM = Life long and loyal customers<br />
  13. 13. Email Is Not CRM<br />Amazon.com knows who you are <br />Amazonc.com knows what you want better than you do<br />You need a SYSTEM, CRM, to know who your customers are and what they want<br />
  14. 14. Social Media Is Not a Joke<br />
  15. 15. Social Media Is Not a Joke<br />Evolution of Business Communication<br />
  16. 16. Social Media Is Not a Joke<br />Evolution of Business Communication<br />
  17. 17. Social Media Is Not a Joke<br />Evolution of Business Communication<br />
  18. 18. Social Media Is Not a Joke<br />LISTEN<br />ENGAGE<br />Upgrade Your Profile<br />
  19. 19. Mobility Is Not an Option<br />It’s a Strategy<br />
  20. 20. Mobility Is Not an Option<br />Office Cubicles Are Empty. People Are with Customers<br />Be As Productive in the Office As Out of the Office<br />Competitors Are Only a Click Away<br />
  21. 21. There’s more…<br />Try and Test<br />Don’t Be a Guinea Pig<br />Get Input from End Users<br />Secure Computing Is Smart Computing<br />Content Is King<br />Wireless Broadband Will Set You Free<br />Cloud Computing Gives You Speed<br />Collaboration Services Make You Smart<br />Web Site Must Be a Digital, Interactive, Sales Tool<br />
  22. 22. THANK YOU. CLASS IS OVER<br />Ramon RayEditor & Technology EvangelistSmallbiztechnology.com<br />

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