Mobile and social media - Brent Leary - Atlanta tour
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Mobile and social media - Brent Leary - Atlanta tour

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Small Business Technology Tour Atlanta - http://www.smallbiztechtour.com

Small Business Technology Tour Atlanta - http://www.smallbiztechtour.com

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  • Mazda and Hyundai examples – iPad apps for customer service and sales effectiveness
  • Improving customer engagement by incorporating mobile creates awesome customer connectivity

Transcript

  • 1. The Mobile Imperative Brent Leary CRM Essentials @BrentLeary
  • 2. SB Top Business Challenges Attracting new customers Reacting quickly to changing market conditions Growing revenue Maintaining profitability SBs’ top Improving cash flow Obtaining financing challenges are Attracting & retaining quality employees Improving customer experience and retention attracting new Improving employee productivity Effectively managing relationships with suppliers customers, reve Adding resources to meet market demand Streamlining business processes to be more efficient nue, profitabilit Other (please list) y, improving cash flow-- 50-99 empl. 44% 17% 47% 47% 31% 9% 27% 24% 13%7% 15% 19% making it essential to tie 20-49 empl. 49% 16% 48% 45% 29% 10% 31% 18% 21% 11%9%11% 2% collaboration solution value and messaging 1-19 empl. 56% 15% 53% 46% 43% 11% 13% 19% 14% 7% 16%4% 3% to these areas. Total 54% 16% 51% 46% 39% 11% 18% 19% 15%5% 15%3% 8% 0% 50% 100% 150% 200% 250% 300% % Sample SizeSample Size = 568, 1-19 empl.: 413; 20-49 empl.: 80; 50—99 empl: 755.) What do you view as the top 3 business challenges for your company in the next 12 months? 11/15/2011 CRM Essentials/SMB Group Confidential 2
  • 3. Key Benefits for SBs Currently Using and Plan to Use Integrated Collaboration Platform/Solution Plan to Use Currently Use Saves money and time 46% 41% Reduces paper and manual processes 30% 41% Easier access to up-to-date, accurate information 30% 41% More efficient project management 36% 38% Improves workflows 38% 34% Faster to find and connect to people 32% 30% Easier to bring new ideas into the company dialogue 9% 20% Helps our company look more professional 27% 19% Fewer data entry errors and version control issues 16% 15% Reduces email volumes and dependence on email 19% 13% Provides us with more security when collaborating 16% 9% Other(list) 1% 0% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% % Sample SizeSample Size: Currently Use: 91, Plan to use: 11337, 44.) What are the top 3 benefits your company get/expects from using an integrated collaboration platform? 11/15/2011 © SMB Group and CRM Essentials 3
  • 4. Mobility & CRM
  • 5. Mobility & Social CRMBrentLeary.com
  • 6. What’s changed…what hasn’t?
  • 7. Getting in the palm of their hands…At Intuit good numbers of ourcustomers are now coming to ussolely through the mobile device.In the past, they would start outwith a Web-based application anddesktop products, then use themobile device as a supplement.Now we see folks interacting withour products solely throughmobile.Trevor Dryer – Intuit Program Manager, Mobile Payments
  • 8. A Tale of Two iPads…
  • 9. If It Ain’t Broke, Make It Better…
  • 10. March Madness ON DEMAND A Brand New Experience #1 free app for both iPhone and “I’m not sure I need a iPad in the App store (3/17 & 3/18) 36% of all streams for were from television anymore. By the iPad and iPhone apps (3/17-20) opening the An average of 92.9 minutes per floodgates, the NCAA and daily unique visitor (3/17-20) CBS is fit to deliver a true MMOD delivered a 63% increase in revolution in sports. And total visits across the MMOD broadband and mobile products in return they’ll get 13.7 million total hours of live audience data, captivity streaming video consumed. (11.7M and flexibility like no total in 2010) sports broadcasting has ever seen before”. April 2011 FastCompany,
  • 11. Mobility – Inside and Out
  • 12. Cloudy Future
  • 13. Thank You! @BrentLeary BrentLeary.com